NEW YORK, Sept. 28, 2017 /PRNewswire/ -- Cycle for
Survival, the movement to beat rare cancers, launched fundraising
and registration for its 2018 signature events with the Times
Square Takeover on September 27.
Instructors from Cycle for Survival's founding partner Equinox led
supporters in high-energy cycling rides in the heart of Times
Square to fight back against rare cancers. 100 percent of every
dollar raised goes to groundbreaking rare cancer research led by
Memorial Sloan Kettering Cancer Center (MSK), which owns and
operates Cycle for Survival.
Supporters — including New York Rangers goal keeper and TAG
Heuer brand ambassador Henrik
Lundqvist, rare cancer survivors, patients and
caregivers, MSK doctors and special guests — participated in the
Times Square Takeover on more than 100 stationary bikes throughout
the day. The event was presented by smartwater®, Cycle for
Survival's longstanding official hydration sponsor. T-shirts were
provided by New Balance, Cycle for Survival's official apparel
sponsor. TAG Heuer, the avant-garde of Swiss watchmaking,
announced its sponsorship as the Official Timepiece and Official
Timekeeper of Cycle for Survival.
More than 34,000 participants and 230,000 donors are expected to
support Cycle for Survival's national indoor cycling rides in 2018.
Registration is now open at www.cycleforsurvival.org. The rides
will take place in January, February and March in 16 cities across
the country:
- Bethesda, Md.
- Boston
- Chicago
- Dallas
- Greenwich, Conn.
- Huntington Beach, Calif.
- Long Island, N.Y.
- Los Angeles
- Miami
- New York
- Palo Alto, Calif.
- Paramus, N.J.
- San Francisco
- Seattle
- Summit, N.J.
- Washington, D.C.
Cycle for Survival has raised more than $140 million since it was founded in 2007, with
$110 million raised in the past four
years. The movement has been named the fastest-growing athletic
fundraiser in the United States
for the past four consecutive years.*
About half of people diagnosed with cancer are battling a rare
cancer, which includes cancer types like brain, ovarian,
pancreatic, leukemia, lymphoma, all pediatric cancers and many
others. Rare cancers are often underfunded — leaving patients with
few or no treatment options — but the Cycle for Survival community
is helping to fill this funding gap and make research breakthroughs
possible.
Download the media kit at news.cycleforsurvival.org for an FAQ,
photographs and more information about Cycle for Survival.
*Peer-to-Peer Professional Forum – 2013, 2014, 2015 and 2016
Peer-to-Peer Fundraising Top 30 Ranked by Gross
Revenue
QUOTES
Dr. José Baselga, Physician-in-Chief, Memorial Sloan
Kettering Cancer Center
"The Times Square Takeover is such
a fantastic way to kick off another exciting year of Cycle for
Survival. We've accomplished so much in this monumental
effort, and we're eager to achieve even more
together. All of us at Memorial Sloan Kettering are incredibly
grateful to this inspiring community for fueling pace-setting,
innovative research—and its unrelenting mission to beat rare
cancers on behalf of people, everywhere."
Niki Leondakis, CEO,
Equinox
"I am so inspired by the commitment the Equinox
community— instructors, staff and members—have demonstrated year
after year to Cycle for Survival and the fight to beat rare
cancers. Equinox shares an incredible passion for Cycle for
Survival and has supported and celebrated this movement since the
beginning. It has been awe-inspiring to watch this movement grow
over the years and I am thrilled to be a part of it this year."
MORE INFORMATION
About Cycle for Survival
Join the Battle. Cycle
for Survival is the movement to beat rare cancers. Since
2007, Cycle for Survival has raised $140
million through its signature indoor team
cycling events across the United States to help fund
pioneering rare cancer research led by Memorial Sloan Kettering
Cancer Center, which owns and operates Cycle for
Survival. 100 percent of every donation
funds rare cancer research. About half of all
cancer patients are fighting a rare cancer,
and they often face limited or no treatment options.
Together with the movement's founding partner, Equinox, Cycle
for Survival has supported innovative clinical trials, research
studies and major scientific initiatives. For a list
of events, research updates and additional information, visit
https://www.cycleforsurvival.org and follow Cycle for Survival
on Facebook, Twitter, Instagram, and YouTube.
About Memorial Sloan Kettering Cancer Center
Memorial
Sloan Kettering Cancer Center (MSK)—the world's oldest and
largest private cancer center—has devoted more than 130 years to
exceptional patient care, innovative research, and outstanding
educational programs. Today, it is one of 69 National Cancer
Institute-designated Comprehensive Cancer Centers, with
state-of-the-art science flourishing side by side with clinical
studies and treatment. The close collaboration
between MSK's physicians and scientists is one
of its unique strengths, enabling it to provide
patients with the best care available as researchers work
to discover more effective strategies to prevent, control and
ultimately cure cancer. MSK's education programs train
future physicians and scientists, and the knowledge and experience
they gain has an impact on cancer treatment and biomedical research
around the world.
About Equinox
Equinox operates 89 upscale,
full-service clubs in New York,
Chicago, Los Angeles, San
Francisco, Miami,
Boston, Texas and Washington, DC, as well as international
locations in London and
Toronto. The company offers an
integrated selection of Equinox-branded programs, services and
products, including strength and cardio training, studio classes,
personal training, spa services and products, apparel and
food/juice bars. Equinox's hotel properties will cater exclusively
to the high performance traveler: fusing luxury and wellness to
serve as the ultimate hotel destination with a 360-degree lifestyle
experience. Offering the bespoke experiences and unparalleled
services consumers have come to expect from Equinox over its
25-year history, Equinox's hospitality brand will grow to 50
worldwide locations. Since its inception in 1991, Equinox has
developed a lifestyle brand that represents service, value,
quality, expertise, innovation, attention to detail, market
leadership and results. IT'S NOT FITNESS. IT'S LIFE.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO)
is the world's largest beverage company, refreshing consumers with
more than 500 sparkling and still brands and nearly 3,900 beverage
choices. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are
available in reduced-, low- or no-calorie options. These brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani,
vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's
largest beverage distribution system, we are the No. 1 provider of
both sparkling and still beverages. More than 1.9 billion servings
of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building
sustainable communities, our company is focused on initiatives that
reduce our environmental footprint, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or find us on
LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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SOURCE Cycle for Survival