WEST ELM TO OPEN FIRST STORE IN IOWA IN DES MOINES’ EAST VILLAGE
September 19 2017 - 9:00AM
Business Wire
Welcomes Seven Iowa-based Makers to West Elm
LOCAL Program
West Elm announced today that its first store in Iowa will open
on Thursday, September 28 at 10 a.m., joining the East Village’s
mix of shopping, dining and entertainment at 219 East Grand Ave.,
Suite 101. The 11,000 sq. ft. store will bring approximately 30
jobs to the Des Moines area. With a commitment to building
community, West Elm will sell an assortment of local products from
seven Iowa-based makers and designers alongside the store’s fall
assortment of affordable, modern home furnishings and decor. West
Elm will also offer Williams-Sonoma, Inc.’s cross-brand design
consultation program Design Crew, which pairs customers with
experts who can provide design, installation and registry
services.
“We are excited to open our first Iowa location in the historic
East Village, a neighborhood known for its diverse mix of culture
and commerce,” said West Elm president Alex Bellos. “We hope that
our store serves as a welcoming destination for customers,
neighbors, and creatives to come together, connect, and discover a
local artist or join one of our community-driven workshops and
events.”
A selection of locally made products by seven makers and
artisans based in Iowa will be a part of the West Elm Des Moines
LOCAL assortment including:
- Iowa Parklands: Bandanas and
accessories with state trail and park maps made in Des Moines
- Kelsey Lampe: Vibrant abstract prints
painted in Des Moines
- Libby Burns: Pins and prints with hand
drawn illustrations made in Des Moines
- Overprint.Co.: Linen napkins and unique
room fragrance sprays made in Des Moines
- The Red Door Press: Letterpress prints
and designs produced in Des Moines
- Siberian Soap Co.: Handcrafted,
plant-based and nature-inspired soaps from Ames
- Woody’s Scrap Works: Custom handcrafted
wood furniture and decor made in West Des Moines
West Elm looked to Iowa’s rolling plains and prairies for
inspiration when designing the store’s distinct architectural
characteristics. West Elm sourced reclaimed materials from barns
that once stood on the Midwestern landscape and used the corrugated
metal roofing to cover the store’s front cash wrap. The store’s
loft floor uses a mix of American hardwoods to create a unique and
modern chevron design. Behind the register, an assembly of rare,
pieced and hand-split wood lath references the iconic architectural
style of the Prairie School movement prevalent throughout Iowa.
Des Moines residents are invited to enter the West Elm
sweepstakes* offering local customers a chance to win a $2,000 gift
card and an invitation to a pre-opening night celebration on
Wednesday, September 27 from 6 p.m. - 8 p.m. A portion of the
evening’s proceeds will benefit Des Moines Social Club, a local
nonprofit that provides local artists with developmental
programming and a place to showcase their work to a larger
audience. To celebrate the store’s opening on Thursday, September
28, West Elm will present a limited edition tote bag designed by
Des Moines-based artist Bozz Prints to the first 300 shoppers with
a $50 minimum purchase.
For up-to-date information on in-store promotions and events,
customers are encouraged to “like” the West Elm Des Moines store on
Facebook: www.facebook.com/westelmdesmoines and follow the store on
Instagram: @westelmdesmoines. West Elm Des Moines is open Monday -
Sunday 10 a.m. - 9 p.m. The store’s address is 219 East Grand
Avenue, Suite 101, Des Moines, IA 50309 and the phone number is
(515) 282-2020. Applicants interested in joining the West Elm Des
Moines team are encouraged to email WestElmStores@wsgc.com.
*Open only to residents that live within the Des Moines, IA
area. Official rules of the sweepstakes can be found on the Des
Moines Sweepstakes page.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its
first store in DUMBO, the neighborhood it still proudly calls home.
With a mission of harnessing the power of design and human
connection to enrich lives, everything West Elm does is designed to
make an impact in everyday life, from creating unique, affordable
designs for modern living and commitment to Fair Trade Certified,
from LOCAL and handcrafted products to community-driven
collaborations and events. The brand operates 102 retail stores in
the United States, Australia, Canada and the UK, ships
internationally to customers around the world and has unaffiliated
franchisees that operate stores in Mexico, the Middle East,
Philippines and South Korea. In addition to home furnishings
retail, West Elm operates West Elm Workspace in the commercial
furnishings industry and announced its expansion into the travel
and hospitality industry with the launch of West Elm Hotels. West
Elm publishes the blog Front+Main and is part of an active
community on Facebook, Instagram, Pinterest, Twitter and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20170919005554/en/
Contacts for West Elm:Andres (Dru)
OrtegaAOrtega2@wsgc.comorHannah WickbergHWickberg@westelm.com
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