Dollar General to Serve as Official Discount Retail and Exclusive Tailgate Tour Sponsor for the Big 12 Conference
September 13 2017 - 6:55AM
Business Wire
Dollar General (NYSE: DG) is excited to partner with the Big 12
Conference and ESPN Events to serve as the Official Discount Retail
Sponsor for the Big 12 Conference for the 2017-2018 academic year.
Additionally, the major discount retailer will serve as the
Conference’s Official Homegating and Tailgating Headquarters and
exclusive sponsor of the Dollar General Big 12 Championship Tour,
which plans to host events at each of the 10 Big 12 Conference
collegiate campuses during the 2017 fall football season.
“Given our understanding of how college sports resonate with our
shoppers, Dollar General is excited to partner with the Big 12
Conference and ESPN Events to serve as the Conference’s Official
Discount Retail Sponsor. We are excited to bring the first-ever
Tailgate Tour to campuses across the conference this fall,” said
Jason Reiser, Dollar General’s executive vice president and chief
merchandising officer. “We look forward to engaging current and
future Dollar General customers alike with the wide assortment of
items available to enjoy every matchup this year. With more than
14,000 stores, many of which are near the Big 12 universities, it’s
certainly going to be an electrifying and fun year in Big 12
homegating and tailgating celebrations.”
The Dollar General Big 12 Championship Tour will visit a Big 12
Conference football game each week beginning on Saturday, September
16. Each week’s Tour stop is scheduled to include a former Big 12
Conference player to meet customers and sign autographs, a
celebrity grill master, tailgate games, giveaways and prizes and
the opportunity to see the new Big 12 Football Championship trophy.
Festivities are in partnership with major Dollar General vendor
partners and brands including Pringles®, Cheez-It® crackers,
DiGiorno® pizza, Bounty® paper towels, Reese’s® chocolate, Dixie®
paper products and Kingsford® charcoal.
The tour is also scheduled to be part of festivities during the
2017 Big 12 Football Championship Game in Arlington, Texas on
December 2, the 2017 Texas Bowl in Houston on December 27, the Big
12 Men’s Basketball Championship in Kansas City in March 2018 and
the Big 12 Baseball Championship in Oklahoma City in May 2018. The
full schedule is listed below.
- Saturday, September 16 – Oklahoma
(Tulane)
- Saturday, September 23 – Oklahoma State
(TCU)
- Saturday, September 30 – Kansas State
(Baylor)
- Saturday, October 7 – Kansas (Texas
Tech)
- Saturday, October 14 – Iowa State
(Kansas)
- Saturday, October 21 – TCU
(Kansas)
- Saturday, October 28 – Baylor
(Texas)
- Saturday, November 4 – Texas Tech
(Kansas State)
- Saturday, November 11 – Texas
(Kansas)
- Saturday, November 18 – West Virginia
(Texas)
- Saturday, December 2 – Big 12
Championship Game in Arlington
- Wednesday, December 27 – Texas Bowl
in Houston
- Big XII MBB Tournament, March 7-10,
2018 in Kansas City
- Big XII Baseball Championship – May
23-27, 2018 in Oklahoma City
“The Big 12 appreciates the association with Dollar General,”
said Big 12 Conference Commissioner Bob Bowlsby. “The Championship
Tour provides a unique opportunity to build upon the game-day
energy at each of our campuses to promote the return of our
football championship game – the only conference championship game
that guarantees a matchup featuring its top two teams.”
For additional information, photographs or items to supplement a
story, please visit the DG Newsroom, contact the Media Relations
Department at 1-877-944-DGPR (3477) or via email at
dgpr@dg.com.
About Dollar General
Corporation
Dollar General Corporation has been delivering value to shoppers
for over 75 years. Dollar General helps shoppers Save time. Save
money. Every day!® by offering products that are frequently used
and replenished, such as food, snacks, health and beauty aids,
cleaning supplies, clothing for the family, housewares and seasonal
items at low everyday prices in convenient neighborhood locations.
Dollar General operated 14,000 stores in 44 states as of August 19,
2017. In addition to high quality private brands, Dollar General
sells products from America's most-trusted brands such as Procter
& Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills,
Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar
General at www.dollargeneral.com.
Follow Dollar General:FacebookTwitterPinterest
About Big 12 Conference
The Big 12 Conference is comprised of 10 Universities - Baylor,
Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU,
Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division
I intercollegiate athletics conference that encompasses five states
with over 38 million people within its geographic footprint. In its
21st year, the Conference has produced over 600 Academic
All-America selections and claimed national championship team
titles in 17 of its 23 sponsored sports. Its student-athletes and
teams have combined for 645 individual NCAA titles and 58 team
national championships. Nearly 5,000 student-athletes from across
the United States and around the World compete annually under the
Big 12 banner. For more information, visit Big12Sports.com and
follow the Conference on Facebook (Facebook.com/Big12) and Twitter
(@Big12Conference).
About ESPN Events
ESPN Events, a division of ESPN, owns and operates a large
portfolio of 31 collegiate sporting events worldwide. The roster
includes three Labor Day weekend college football games; FCS
opening-weekend game; 14 college bowl games, 11 college basketball
events and two college award shows, which accounts for
approximately 300-plus hours of programming, reaches almost 64
million viewers and attracts over 700,000 attendees each year. With
satellite offices in Albuquerque, Birmingham, Boca Raton, Boise,
Dallas-Fort Worth, Honolulu, Las Vegas, Montgomery and St.
Petersburg, ESPN Events builds relationships with conferences,
schools and local communities, as well as providing unique
experiences for teams and fans. ESPN Events also manages the Big 12
Corporate Partner Program.
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version on businesswire.com: http://www.businesswire.com/news/home/20170913005171/en/
Dollar General CorporationCrystal Ghassemi, 1-877-944-DGPR
(3477)dgpr@dollargeneral.com
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