Dollar General and Kellogg’s Partner to Launch the Here’s My Story Campaign During National Literacy Month
September 12 2017 - 6:55AM
Business Wire
In celebration of National Literacy Month in September, Dollar
General (NYSE: DG) and Kellogg’s (NYSE: K) are partnering on a new
Here’s My Story campaign aimed at sharing customers’ personalized
literacy and education advancements stories through programs funded
by the Dollar General Literacy Foundation.
This fall, exclusive packages of Kellogg’s cereals and Cheez-It®
crackers will feature heartwarming stories and show the positive
impact literacy efforts have made to adult and youth learners. The
specialized items including Kellogg’s Frosted Flakes® cereal, Froot
Loops® cereal, Frosted Mini Wheats® cereal, Rice Krispies® cereal,
Cheez-It® Original and Cheez-It® White Cheddar crackers will be
available at more than 14,000 Dollar General locations through late
October.
“Dollar General is excited to partner with Kellogg’s on the
Here’s My Story campaign this September,” said Denine Torr, Dollar
General’s senior director of community initiatives. “This
collaboration highlights the inspirational stories and effects that
literacy and education have in our communities for learners of all
ages and hopefully encourages customers to reach their own
educational goals.”
In collaboration with educational partners, the National Center
for Families Learning and FiftyForward, the campaign highlights
family literacy and youth literacy stories in Fort Lauderdale,
Florida and Nashville, Tennessee.
Aimed at educating customers on the positive impact literacy and
reading advancements can make in one’s life and inspiring people to
continually look to learn and reach their own educational goals,
the campaign also encourages customers to share their own literacy
success stories on social media channels using the #DGMyStoryEntry
hashtag. Kellogg’s and the Dollar General Literacy Foundation will
randomly select 50 social posts using the specialized hashtag to
receive a complimentary $50 Dollar General gift card in early
November.
Kellogg’s is a proud sponsor of the Dollar General Literacy
Foundation. Every day, Kellogg’s employees work together to fulfill
their vision of enriching and delighting the world through foods
and brands that matter. Kellogg’s is committed to providing 3
billion Better Days through 2025 through initiatives that feed
people and their potential.
The Dollar General Literacy Foundation is celebrating over 24
years of helping individuals learn to read, prepare for the GED, or
learn English. Since its inception in 1993, the Foundation has
awarded more than $140 million to nonprofit organizations
and schools that have helped more than nine
million individuals advance their literacy and basic education
skills.
For additional information, photographs or items to supplement a
story, please visit the DG Newsroom, contact the Media Relations
Department at 1-877-944-DGPR (3477) or via email at
dgpr@dg.com.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people
love. This includes our beloved brands – Kellogg's®, Keebler®,
Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®,
Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®,
Mini-Wheats® and more – that nourish families so they can flourish
and thrive. With 2016 sales of $13 billion and more than 1,600
foods, Kellogg is the world's leading cereal company; second
largest producer of crackers and savory snacks; and a leading North
American frozen foods company. And we’re a company with a heart and
soul, committing to help create 3 billion Better Days by 2025
through our Breakfasts for Better Days global purpose platform. To
learn more, visit www.KelloggCompany.com or
www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany,
YouTube and on our Social K corporate blog.
About Dollar General
Corporation
Dollar General Corporation has been delivering value to shoppers
for over 75 years. Dollar General helps shoppers Save time. Save
money. Every day!® by offering products that are frequently used
and replenished, such as food, snacks, health and beauty aids,
cleaning supplies, clothing for the family, housewares and seasonal
items at low everyday prices in convenient neighborhood locations.
Dollar General operated 14,000 stores in 44 states as of August 19,
2017. In addition to high quality private brands, Dollar General
sells products from America's most-trusted brands such as Procter
& Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills,
Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar
General at www.dollargeneral.com.
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Dollar General CorporationCrystal Ghassemi,
615-855-5210crystal.ghassemi@dg.comorDG Media
Relations1-877-944-DGPR (3477)dgpr@dollargeneral.com
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