Iconic Vegetable Brand Continues to
Transform the Frozen Aisle Following the Successful Introduction of
Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted
Veggies
B&G Foods, Inc. (NYSE: BGS) announced today the latest
innovation in the growing line of Green Giant® frozen veggie
swap-ins – Green Giant Veggie Spirals™. These spiral-shaped
vegetables are a great alternative to pasta and will initially be
available in Zucchini, Carrots and Butternut Squash varieties.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170905005337/en/
Green Giant® Refreshes the Freezer with
New Green Giant Veggie Spirals™ (Photo: Business Wire)
Green Giant Veggie Spirals are 100 percent vegetables, with no
sauces or seasonings and provide consumers with an easy way to add
more nutritious veggies to any meal. Each variety of Green Giant
Veggie Spirals is gluten-free, Paleo-friendly, low calorie and
ranges from 65-90 percent fewer carbs than traditional pasta.
Recipe-ready Green Giant Veggie Spirals allow consumers to
conveniently swap-in more veggies, without the time, trouble and
product waste of spiraling their own vegetables. Frozen at the peak
of freshness, Green Giant Veggie Spirals are ready to heat and
serve as a standalone dish, a tasty side or as a delicious addition
to a soup or salad.
“The Green Giant frozen vegetable innovations that we launched
last fall have been very successful, proving that consumers are
hungry to embrace Green Giant once again while incorporating new
formats and varieties of vegetables in their diet,” stated Robert
C. Cantwell, President and Chief Executive Officer of B&G
Foods. “Purchase data shows that Green Giant frozen innovation
products have not only brought new consumers to the Green Giant
brand, but have also brought new consumers to the overall frozen
vegetable category. The power of Green Giant is real and B&G
Foods is proud to have begun reinvigorating this beloved brand as
we continue to roll out new product innovations to meet the demands
of today’s consumers.”
In addition to introducing such an innovative product to the
frozen category, Green Giant is also debuting the PrimaPak®
package, a next generation hybrid packaging technology for Green
Giant Veggie Spirals. This patented and versatile technology,
produced by a joint venture, including Sonoco Flexible Packaging,
acts as a bowl and allows consumers to blend ingredients,
conveniently heat and serve without additional dishes. The
semi-rigid, rectangular container with peel and reseal
functionality limits waste through the use of less plastic compared
to traditional trays.
Green Giant Veggie Spirals are expected to be in stores
nationwide starting in January 2018.
B&G Foods purchased the Green Giant brand in November 2015,
and through new product innovation and enhanced marketing has
increased distribution and net sales of Green Giant frozen
vegetables. As B&G Foods previously announced, net sales of
Green Giant frozen products grew $9.4 million or 14% for the second
quarter of 2017 as compared to the second quarter of 2016, driven
by the brand’s new frozen innovation products that launched in late
2016.
Green Giant also recently announced the expansion of the
Green Giant Riced Veggies, Green Giant Veggie Tots and
Green Giant Mashed Cauliflower lines, with the introduction of
five new products in September 2017.
- Green Giant Cauliflower with Lemon
& Garlic Riced Veggies
- Green Giant Cauliflower Risotto Medley
Riced Veggies
- Green Giant Cauliflower & Sweet
Potato Veggie Tots
- Green Giant Corn Veggie Tots
- Green Giant Broccoli & Cheese
Mashed Cauliflower
About Green GiantFew brands enjoy a heritage as rich as
that of Green Giant®. For over 100 years, Green Giant has been
devoted to growing the best quality and most unforgettably
delicious vegetables for you and your family. For more information
and some simple and tasty recipes, please visit
www.greengiant.com.
About B&G Foods, Inc.B&G Foods and its
subsidiaries manufacture, sell and distribute a diversified
portfolio of high-quality, branded shelf-stable and frozen foods
across the United States, Canada and Puerto Rico. Based in
Parsippany, New Jersey, B&G Foods’ products are marketed
under many recognized brands, including Ac’cent, B&G, B&M,
Baker’s Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo,
Cary’s, Cream of Rice, Cream of Wheat,
Devonsheer, Don Pepino, Durkee, Emeril’s, Grandma’s Molasses,
Green Giant, JJ Flats, Joan of Arc, Las Palmas, Le
Sueur, MacDonald’s, Mama Mary’s, Maple Grove Farms,
Molly McButter, Mrs. Dash, New York Flatbreads,
New York Style, Old London, Original Tings, Ortega,
Pirate’s Booty, Polaner, Red Devil, Regina, Sa-són,
Sclafani, Smart Puffs, Spice Islands, Spring Tree,
Sugar Twin, Tone’s, Trappey’s, TrueNorth, Underwood,
Vermont Maid, Victoria, Weber and Wright’s. B&G Foods also
sells and distributes Static Guard, a household product brand.
For more information, please visit www.bgfoods.com.
Forward-Looking StatementsStatements in this press
release that are not statements of historical or current fact
constitute “forward-looking statements.” The forward-looking
statements contained in this press release include, without
limitation, statements related to the expected launch of Green
Giant Veggie Spirals and the brand’s other new innovation products
and the timing thereof, whether Green Giant Veggie Spirals and
the brand’s other new innovation products will meet the demands of
today’s consumers and whether and when Green Giant Veggie
Spirals will achieve nationwide distribution. Such forward-looking
statements involve known and unknown risks, uncertainties and other
unknown factors that could cause the actual results of
B&G Foods to be materially different from the historical
results or from any future results expressed or implied by such
forward-looking statements. In addition to statements that
explicitly describe such risks and uncertainties readers are urged
to consider statements labeled with the terms “believes,” “belief,”
“expects,” “projects,” “intends,” “anticipates” or “plans” to be
uncertain and forward-looking. The forward-looking statements
contained herein are also subject generally to other risks and
uncertainties that are described from time to time in
B&G Foods’ filings with the Securities and Exchange
Commission, including under Item 1A, “Risk Factors” in the
Company’s Annual Report on Form 10-K for fiscal 2016 filed on
March 1, 2017 and in its subsequent reports on Forms 10-Q and 8-K.
Investors are cautioned not to place undue reliance on any such
forward-looking statements, which speak only as of the date they
are made. B&G Foods undertakes no obligation to publicly
update or revise any forward-looking statement, whether as a result
of new information, future events or otherwise.
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ICR, Inc.Investor Relations:Dara Dierks, 866-211-8151orMedia
Relations:Matt Lindberg, 203-682-8214
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