ABERCROMBIE & FITCH TO OPEN NEW STORE CONCEPT IN HONG KONG
June 29 2017 - 8:30AM
NEW PROTOTYPE TO
OPEN IN HARBOUR CITY; ANNOUNCES FIVE ADDITIONAL US
LOCATIONS
New Albany, Ohio, June 29,
2017: Abercrombie & Fitch Co. (NYSE:
ANF) today announced that it will bring its new A&F store
concept to Hong Kong by the end of 2017. The American retailer has
signed an agreement with Wharf Holdings, and plans to bring its
iconic brand to Wharf's flagship property, Harbour City. The
largest mall in Hong Kong, including shopping, dining,
entertainment and sightseeing, Harbour City attracts more than 80
million visitors a year, and its tenants include many of the
world's leading brands.
The new Abercrombie & Fitch store in Hong
Kong, which will be approximately 6,800 square feet, is one of
seven new concept stores that will be completed by the end of 2017.
The updated store layout provides the customer with a new
vision of the A&F brand and is designed to be an inviting space
that facilitates brand engagement and encourages product
trial. The first new A&F prototype store, which opened in
February of this year in Columbus, Ohio, is demonstrating improved
customer engagement and productivity on a smaller footprint.
The modernized space was imagined with the best
customer experience in mind, encouraging the discovery of A&F's
new collections and brand positioning. Looking to provide a unique
and personal shopping experience, the layout includes accommodating
features such as innovative fitting rooms, and omni-channel
capabilities.
Each fitting room has thoughtful amenities
designed to enhance the customer's mood, including separate
controls for light and music, as well as a phone charging
dock. Select fitting rooms comprise of two individual
capsules within a larger, private suite, allowing for sharing new
looks with a friend or family member, while also enjoying
privacy.
With a focus on customer engagement and service,
associates will be on hand to help customers place and pick up
online orders in store. Furthermore, cash wraps will be placed
throughout the space, enabling a quicker and more accessible
checkout experience.
"Harbour City is a world-renowned mall and it will
be a premier location for our updated Abercrombie & Fitch
experience. While we continue to invest in our omnichannel
capabilities, enabling our customers to engage with us whenever,
wherever and however they choose, our stores remain an important
gateway to our brands," said Fran Horowitz, Chief Executive Officer
of Abercrombie & Fitch Co. "In this new space, we expect
to deliver greater productivity on a significantly smaller
footprint than our previous Hong Kong store. We are looking forward
to bringing our new store experience to existing and new customers
in Hong Kong."
For the balance of 2017, the brand expects to
complete six new A&F prototype stores, four of which will
include a downsizing of an existing location;
-
Somerset North, Troy, MI (July 2017)
-
Lenox Square, Atlanta, GA (July 2017)
-
Tysons Corner, McLean, VA (August 2017)
-
Fashion Square, Scottsdale, AZ (August
2017)
-
Century City, Los Angeles, CA (August
2017)
-
Harbour City, Hong Kong (December 2017)
About Abercrombie &
Fitch:
The Abercrombie & Fitch brand is the iconic global specialty
retailer of high-quality casual luxury apparel and accessories for
men and women. With an updated attitude that reflects the
character, charisma and confidence of today's 20+ consumer,
Abercrombie & Fitch remains true to its 125-year heritage of
creating expertly crafted products with an effortless, American
style.
Abercrombie & Fitch operates approximately 280
stores in 20 countries and online at abercrombie.com at the end of
Q1 2017. It is the namesake brand of Abercrombie & Fitch
Co. (NYSE: ANF). The Company's other brands include
abercrombie kids and Hollister Co.
About Harbour
City:
Located in the heart of Hong Kong and next to Victoria Harbour,
Harbour City is the largest and most diverse shopping mall in
Hong Kong with over 450 shops, 50 food & beverage
outlets, 3 hotels and an art gallery with sea view. With
numerous international fashion flagship stores on Canton Road, and
many other leading fashion and beauty brands in the
mall, Harbour City has established itself as Hong Kong's
marquee mall and a major attraction.
Media
Contact:
Mackenzie Bruce
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com
Investor
Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Abercrombie & Fitch Co via Globenewswire
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