Americans Value Play but Financial Stress Gets in the Way; U.S. Bank Launches Community Possible Month of Play
June 26 2017 - 9:21AM
Business Wire
U.S. Bank Invests $6.6 Million and Engages 73,000 Volunteers
to Support the Arts, Culture, Recreation and Play
Americans value play, but financial stress continues to limit
play time. U.S. Bank, in partnership with Playworks, checked in
with Americans across the country in a new survey, analyzing
Americans’ relationship with play. According to the survey, 98
percent of people said they think play is valuable, 86 percent
believe it can relieve stress and yet 38 percent say financial
stress prevents them from playing as often as they'd like.
U.S. Bank is responding by committing to reduce these barriers
this summer through its Community Possible Month of Play. It starts
with the bank investing $6.6 million in local nonprofits supporting
play programs and mobilizing 73,000 employee volunteers to help
make play possible for 100,000 Americans.
“We believe in the power of play,” said Reba Dominski, chief
social responsibility officer. “Play brings joy, stimulates
creativity and innovation, helps with problem solving, and builds
relationships. Play is critical to learning and development, health
and creating a focus on the common good in diverse communities.
Join us and make a commitment to get out and play during our
Community Possible Month of Play.”
Throughout July, U.S. Bank employees will surprise communities
by paying for tickets to a show or admission to the local zoo,
clean-up a neighborhood park, start a game of flag football at a
school program, paint faces and even work to create new play
spaces. For example, the bank will revitalize and renovate
playgrounds and play spaces through signature projects in
Cincinnati, Chicago, Denver, Milwaukee, Los Angeles, Seattle and
the Twin Cities during July and August.
“During the Community Possible Month of Play, our goal is to
make play possible for 100,000 Americans across the country,” said
Dominski. “So, grab your family, co-workers and friends and get out
and play this summer. And tell us about it by sharing your story
using #CommunityPossible.”
"This survey showed just how much Americans value play,” said
Playworks President Elizabeth Cushing. “From imagination to tag,
Playworks is leveraging the power of play to transform communities
and positively impact people's social and emotional health. We're
excited to welcome U.S. Bank to the movement of organizations
committing to empowering communities to play."
Follow the journey at #CommunityPossible as we make play
possible across the country. For more information, visit
www.usbank.com/community.
About Community PossibleCommunity Possible is the
corporate giving and volunteer program at U.S. Bank, focused on the
areas of Work, Home and Play. The company invests in programs that
provide stable employment, a safe place to call home and a
community connected through arts, culture, recreation and play.
Philanthropic support through the U.S. Bank Foundation and
corporate giving program reached $54.2 million in 2016. Visit
www.usbank.com/community.
About U.S. BankMinneapolis-based U.S. Bancorp (NYSE:
USB), with $450 billion in assets as of March 31, 2017, is the
parent company of U.S. Bank National Association, the fifth-largest
commercial bank in the United States. The company operates 3,091
banking offices in 25 states and 4,838 ATMs and provides a
comprehensive line of banking, investment, mortgage, trust and
payment services products to consumers, businesses and
institutions. Visit U.S. Bancorp on the web at www.usbank.com.
About PlayworksPlayworks is the leading national
nonprofit leveraging the power of play to transform children’s
physical and emotional health. Playworks currently serves more than
1,200 schools in 23 regions, and reaches more than 900,000 students
directly and through professional training services.
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version on businesswire.com: http://www.businesswire.com/news/home/20170626005684/en/
U.S. Bank Corporate CommunicationsSusan Beatty,
612-303-9229susan.beatty@usbank.com
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