CANNES, France, June 23, 2017 /PRNewswire/ -- 180LA won
a Gold Lion in Cyber and a Bronze in Mobile for its
interactive mobile film, "Visit Britain" for Expedia and
VisitBritain at the Cannes Lions International Festival of
Creativity this week. The agency has been honored with seven Cannes
Lion awards, including one Grand Prix since the opening of the
festival.
Link to case study: https://vimeo.com/213755833
The interactive film is the first-ever to utilize a smartphone's
gyroscope as a way for users to navigate and engage with inspiring
destination content and ultimately create and book customized
itineraries based on their experience. The mobile and digital
experience takes viewers on an interactive journey through five
featured destinations in the U.K. that includes London, Cornwall, Wales, Manchester and the Scottish Highlands. Users
can toggle between the destinations by pointing the smartphone in a
different direction.
"We're honored to win this award for our work with Expedia and
VisitBritain," said William Gelner,
chief creative officer at 180LA. "Travel is a deeply personal
thing. We combined technology with storytelling to humanize the
experience and make it unique to each visitor."
"Discovery and inspiration are two core principals at Expedia,"
said Vic Wallis, VP Global Brand
Marketing at Expedia. "We are proud to partner with Visit Britain
and the team at 180LA to both inspire and to help people discover
more of Great Britain."
180's mission is to get the world talking about its clients and
taking action. As of today, the agency has won seven Lions: three
gold, two silver, one bronze, and a Grand Prix in Promo &
Activation for Boost Mobile's Boost Your Voice. Last year, the
agency won 10 Lions, including a Grand Prix for Good for UNICEF's
Unfairy Tales campaign, and was named top 20 agency in the world by
Cannes Global Creativity report.
About 180
180 is an award-winning international
creative micro-network with offices in Amsterdam, Los
Angeles and a strategic alliance in China. A part of Omnicom Group Inc. (NYSE:
OMC), 180 employs 200 people from over 30 countries. 180
specializes in consumer, brand and product strategy and offers a
spectrum of expertise, including: content creation, digital
marketing, retail marketing, design, data services, social media
and advertising.
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SOURCE 180LA