Pandora Celebrates National Pride Month with “Sounds Like Pride”
June 19 2017 - 9:00AM
Business Wire
Campaign features artists like Hurray for the
Riff Raff, Jonny Pierce from The Drums, and more
Pandora (NYSE: P) is celebrating national Pride month with the
launch of “Sounds Like Pride,” a campaign that highlights
diversity, individuality and solidarity. The “Sounds Like Pride”
campaign will include a special “Sounds Like Pride” station,
exclusive content from emerging LGBTQ+ musicians and Pandora
employees, and a charitable donation to The Ally Coalition, whose
mission is to create a coalition of allies that will aid and
encourage artists and people from every walk of life to use their
voices and influence to end discrimination against the LGBTQ+
community.
“Pandora believes music breaks down barriers and connects
humanity through shared emotions,” said Nick Bartle, CMO of
Pandora. “It’s an art form that captures the human experience and
we are proud to show our continued support for listeners and
artists of all backgrounds.”
As part of the campaign, Pandora has launched the “Sounds Like
Pride” station featuring personal Pride experiences from Riff Raff
and Jonny Pierce from The Drums--with additional artists throughout
the month-- via Artist Audio Messages. The station will also
feature music from LGBTQ+ artists including Against Me!, Grizzly
Bear, Le Tigré and Perfume Genius, as well as classics from ABBA,
Blondie, Culture Club, David Bowie, George Michael, Queen and many
more. Listeners will be able to donate to The Ally Coalition via
the “Sounds Like Pride” station to support their LGBTQ+ advocacy.
Additionally, members of Pandora’s employee Pride community have
shared what Pride sounds like to them in a series of video
testimonials.
Pandora recently debuted “Sounds Like You,” a brand campaign
highlighting the individuality and diverse musical tastes of our
listeners. “Sounds Like Pride” is a natural extension and pays
tribute to the LGBTQ+ community while celebrating respect, hope,
freedom and self-acceptance.
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform –
a place where artists find their fans and listeners find music they
love. We are driven by a single purpose: unleashing the infinite
power of music by connecting artists and fans, whether through
earbuds, car speakers, live on stage or anywhere fans want to
experience it. Our team of highly trained musicologists analyze
hundreds of attributes for each recording which powers our
proprietary Music Genome Project®, delivering billions of hours of
personalized music tailored to the tastes of each music listener,
full of discovery, making artist/fan connections at unprecedented
scale. Founded by musicians, Pandora empowers artists with valuable
data and tools to help grow their careers and connect with their
fans.
www.pandora.com | @pandoramusic | www.pandoraforbrands.com |
@PandoraBrands | amp.pandora.com
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version on businesswire.com: http://www.businesswire.com/news/home/20170619005273/en/
PandoraDuran Brown, 310-593-8157dbrown@pandora.com
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