INDIANAPOLIS, June 15, 2017 /PRNewswire/ --
Key Highlights:
- Torchlite names Scott
McCorkle, former CEO Salesforce Marketing Cloud, Executive
Chairman
- Jeffrey K. Rohrs, CMO of Yext
(NYSE: YEXT) assumes Board Director role
- Torchlite closes $2M seed
financing, bringing total seed financing to $4M
Torchlite announced today the appointment of former Salesforce
Marketing Cloud CEO Scott McCorkle, as Executive Chairman and
New York-based Yext CMO Jeffrey K.
Rohrs, as Board Director, in addition to the closing of
$4 million in seed funding.
McCorkle will be actively involved in Torchlite's operations,
providing expert direction on go-to-market strategies and
contributing to the development of the product and technology.
Rohrs will be leveraging his extensive marketing experience at the
board level to help guide the company's approach and vision to
empowering marketers.
"I speak with marketing executives every day and there is a
strong common theme: companies need help accelerating their
marketing plans to action," said Executive Chairman Scott McCorkle." Help means technology to
identify marketing objectives and then help managing marketing
campaigns and deliverables to completion. And help means finding
experts to do the work."
"More than ever, there is a critical need for some company to
focus on the full breadth of marketing in a way to help marketers
identify, prioritize and staff their marketing objectives,"
McCorkle continued. "This company is Torchlite."
Fueled by strong demand, Torchlite achieved 228 percent revenue
growth over the last 12 months; tripled its customer base; and grew
its network to more than 250 freelance marketing experts.
"What makes us different is that we give marketers a powerful
platform to directly connect their marketing plan to a network of
vetted marketing experts, called Torchliters. These marketing pros
build brand awareness, manage your social presence, drive leads or
execute virtually any marketing campaign," said Torchlite CEO Susan
Marshall. "Picking up where the other 5,000 martech companies leave
off, we focus on helping marketers deliver outcomes and results, no
matter what technology they use."
"Torchlite's impressive combination of technology and on-demand
talent stands to help companies of all sizes market more
efficiently and effectively than ever before," said Rohrs. "Their
offering eliminates either/or marketing hiring decisions,
allowing organizations to tap into a deep bench with rich
strategic, creative and technological expertise that it would take
years to otherwise build in-house."
ABOUT SCOTT MCCORKLE
Scott McCorkle is software industry
veteran with 27 years' experience, most recently he served as the
CEO at Salesforce Marketing Cloud until 2016. Prior to Salesforce,
he was the President of Technology & Strategy for ExactTarget,
where he guided the team through expansion across four continents
and created the industry's first marketing cloud platform. In
addition, McCorkle served as Co-founder and President of Mezzia,
Inc., Vice President of IBM's CRM Product Group and Vice President
of Software Artistry.
ABOUT JEFFREY K. ROHRS
Jeffrey K. Rohrs is the Chief
Marketing Officer of Yext, the Digital Knowledge Management leader.
His book, "Audience: Marketing in the Age of Subscribers, Fans and
Followers" has been called a "must read" for modern marketers.
Prior to Yext, Rohrs served as the Vice President of Marketing
Insights at Salesforce and ExactTarget as well as President and
Chief Internet Strategist for Optiem.
ABOUT TORCHLITE
Founded in 2015 by Susan Marshall, Torchlite helps marketers turn
big ideas into wildly successful campaigns by showing them what to
do, how to do it and who can get it done. Freelance marketing
experts called Torchliters engage with businesses of every size
through Torchlite Action™, a SaaS platform that identifies
marketing priorities and helps manage objectives, campaigns and
deliverables to completion. Check us out at torchlite.com.
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SOURCE Torchlite