DODGEVILLE, Wis., May 26, 2017 /PRNewswire/ -- Get ready for
sun-soaked summer adventures with Lands' End's new kids' swim
collection. Suited to keep kids playing all day, the collection
includes fun yet functional swimsuits, trunks of all sorts,
fast-draining water shoes, monogram-ready beach towels,
coordinating cover-ups and totes to carry it all. Shop now with
Memorial Day savings for 50% off
regularly priced swimwear, totes, beach towels and water shoes.
Summer Made Better
The entire Lands' End Kids' swim collection features UPF 50 sun
protection and leading fabric technology that make each suit
durable for the action-filled lives of children – whether it's a
backyard playdate or beachside getaway.
This quality, combined with style and details, sets Lands' End
suits apart from the rest. Girls will enjoy the smart, tugless fits
that keep straps from sliding down and bottoms from riding up.
Boys' board shorts and swim trunks feature comfy mesh liners and
soft internal drawstrings for a great fit without chafing. Lands'
End Kids' Swim is unconditionally Guaranteed. Period.®
"We have not one, but two target customers when building kids'
swim – moms and kids. We work hard to develop quality swimwear with
sun safety that moms will love with the style and comfort kids
want," said Todd Christiansen,
divisional merchandising manager of kids' merchandise at Lands'
End. "With that in mind, we created a line of fun and playful swim
that will stand up to kids' non-stop summer activities."
Where Every Kid Fits In™
Kids come in all ages, shapes and sizes, so Lands' End makes
absolutely sure they're always confident and comfortable in their
own skin as they grow. Kids' swim is available from 2T to 20, Slim,
Plus and Husky, to ensure children are suited to make the most of
summer.
Play in Style
Stylish summer days are ahead with the girls' fun and fruity
Lush Tropics and cheery rainbow Smart Swim™ collections.
Super-practical two-piece styles allow for an easy on and off, yet
cover her like a one-piece available in favorite tankini and brand
new ruffle trimmed silhouettes. Smart Swim™ girls' suits are
designed with kid-friendly styling including tugless comfort, front
lining for added modesty and chlorine-resistant fabric, in bright
colorblocking and rainbow printed patterns.
For style he can move in, boys' trunks feature an updated inseam
providing comfort with just the right amount of coverage. The
durable, soft, quick-dry swim trunks are available in bright
primary colors, classic neutrals and adventure-inspired patterns.
Coordinating rash guards are perfect for all day play with the UPF
50 protection keeping him safe until the sun sets.
Sun Smart Until the Sun Sets
Recommended by the Skin Cancer Foundation as an effective UV
protectant, Lands' End UPF 50 rash guards are one of the most
versatile and sun-sensible pieces for summer. The boys' collection
features rash guards in bold colors including bright hues of green
and orange, colorblocked red and blue, and graphic designs that
will rank among his new favorites for summer. Girls will love the
nautical stripes, bright rainbow colors and tropical prints in a
variety of sun-safe silhouettes. They're an incredible value,
starting at $19.50.
Shop the full collection at Landsend.com/kids.
About Lands' End, Inc.
Lands' End, Inc. (Nasdaq: LE) is a leading multi-channel retailer
of clothing, accessories, footwear and home products. We offer
products through catalogs, online at www.landsend.com, and
affiliated specialty and international websites, and through retail
locations, primarily at Lands' End Shops at Sears® and standalone
Lands' End Stores. We are a classic American lifestyle brand with a
passion for quality, legendary service and real value, and seek to
deliver timeless style for men, women, kids and the home.
URLS:
|
http://www.landsend.com/kids
|
|
www.landsend.com/newsroom
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/play-all-day-in-lands-end-kids-swimwear-300464594.html
SOURCE Lands' End, Inc.