Play Ball! Cigna Becomes Official Partner to Little League® Baseball and Softball
May 24 2017 - 10:00AM
Business Wire
Global health service company Cigna (NYSE:CI) today announced it
has become the Official Health Insurance Partner of Little League®
Baseball and Softball, which includes rights to the Little League
Baseball® World Series, along with Little League’s six other
baseball and softball World Series Tournaments, the largest and
most respected youth sports tournament in the world.
“This partnership with Little League allows Cigna to support the
world’s premier youth sports organization committed to providing a
wholesome, healthy activity for children, using ball fields as a
classroom to instill discipline, teamwork, sportsmanship and
fair-play,” said Stephen Cassell, chief global brand officer for
Cigna.
Little League Baseball and Softball is the world’s largest
organized youth sports program, with nearly 2.4 million players and
one million adult volunteers in every U.S. state and more than 80
countries. Every August, approximately 400,000 fans come to
Williamsport, Pa. to watch as the top 16 teams from around the
world compete in front of 60 million viewers on ESPN for a chance
to win the highly coveted World Championship at the Little League
Baseball World Series. Cigna will provide a family-friendly
activity onsite at the World Series in their booth at the Family
Fun Zone throughout the 10 days of the event.
“Little League is excited to join together with Cigna as we
continue to provide young baseball and softball players a fun,
healthy opportunity each year,” said Liz DiLullo Brown, Little
League vice president of marketing and communications. “We are
excited to work with Cigna on educational initiatives that help
drive more awareness for preventive health care and awareness for
Little League families, and are grateful to Cigna for supporting
our program, allowing us to keep affiliation fees to a minimum for
member leagues.”
The partnership will provide Cigna the opportunity to engage
with Little League’s nearly 6,500 local programs through a variety
of platforms and social channels to provide educational content and
health awareness about the importance of prevention, regular
checkups and knowing key health numbers.
“In the markets that Cigna serves, there are hundreds of
thousands of players, providing Cigna an opportunity to more deeply
engage and connect with families, businesses, and community
leaders,” Cassell said.
About Cigna
Cigna Corporation (NYSE: CI) is a global health service company
dedicated to helping people improve their health, well-being and
sense of security. All products and services are provided
exclusively by or through operating subsidiaries of Cigna
Corporation, including Connecticut General Life Insurance Company,
Cigna Health and Life Insurance Company, Life Insurance Company of
North America and Cigna Life Insurance Company of New York. Such
products and services include an integrated suite of health
services, such as medical, dental, behavioral health, pharmacy,
vision, supplemental benefits, and other related products including
group life, accident and disability insurance. Cigna maintains
sales capability in 30 countries and jurisdictions, and has more
than 95 million customer relationships throughout the world. To
learn more about Cigna®, including links to follow us on Facebook
or Twitter, visit www.cigna.com.
About Little League®
Founded in 1939, Little League® Baseball and Softball is the
world’s largest organized youth sports program, with nearly 2.4
million players and one million adult volunteers in every U.S.
state and more than 80 other countries. During its nearly 80 years
of existence, Little League has seen more than 40 million honored
graduates, including political leaders, professional athletes,
award-winning artists, and a variety of other influential members
of society. Each year, millions of people follow the hard work,
dedication, and sportsmanship that Little Leaguers® display at our
seven baseball and softball World Series events, the premier
tournaments in youth sports. For more information, visit
LittleLeague.org, and follow Little League on Facebook
(facebook.com/LittleLeague), Twitter (twitter.com/LittleLeague),
and Instagram (Instagram.com/LittleLeague).
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version on businesswire.com: http://www.businesswire.com/news/home/20170524005123/en/
MEDIA CONTACTS:Cigna CorporationGloria
Barone215-761-4758gloria.barone@cigna.comorLittle League Baseball
and SoftballKevin Fountain570-326-1921 ext.
2325kfountain@littleleague.org
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