LOS ANGELES, May 11, 2017 /PRNewswire/ -- Cetera
Financial Group® (Cetera)*, a leading network of
independent firms supporting the delivery of objective retail
financial advice, today announced the launch of the first of its
new Advice Architect Ecosystem™ suite of tools for financial
advisors and their clients: My Advice ArchitectTM, a
technology-driven, innovative investment solutions offering that
provides advisors with a seamless and streamlined approach to
conducting advisory business. The platform constitutes a key
component of the broader Advice Architect Ecosystem, a series of
integrated platforms and services that the company will be
announcing in the coming months as it works toward its strategic
vision of creating a truly advice-centric experience for its
advisors and their clients.
My Advice Architect, developed in collaboration with Envestnet,
brings Cetera's three core advisor-driven investment programs
together on the same technology platform, enabling advisors to
serve their clients with an unprecedented degree of flexibility,
choice and transparency. The new platform is being made
available to financial advisors and financial institutions
supported by Cetera in a phased rollout across the network,
beginning with Cetera Financial Institutions, its firm specifically
focused on serving the wealth management programs of banks and
credit unions.
Adam Antoniades, President of
Cetera said, "We're excited to take the next step forward in our
ongoing mission of redefining what it means to provide retail
financial advice with the launch of the first platform in our
Advice Architect Ecosystem suite of tools – My Advice
Architect. With this platform, Cetera is giving advisors the
ability to seamlessly match their clients' individual needs with
the right investment program – and then offering further options
for customization within those programs. My Advice Architect
provides our advisors and institutions with a level of flexibility,
breadth of investment options and access to expert third-party
asset managers that has not previously been available from a
single, consolidated source. By rewriting the rules of engagement
between advisors and clients with the introduction of breakthrough
technologies, Cetera is showing how the advice-centric experience
is an idea whose time has arrived."
My Advice Architect combines the following investment programs
on a seamless technology platform under a single client agreement
with no ticket charges, allowing advisors to position their clients
among the three solutions as needed:
- Unified Program: Enables advisors to combine any number
of advisor-directed models, fund strategist portfolios (FSPs) and
separately managed accounts (SMAs) into one custodial account, thus
eliminating the artificial silos around the different investment
solutions and allowing advisors to invest their clients in the most
appropriate portfolio. The platform provides advisors with access
to a broad selection of nearly 100 strategists offering more than
800 mutual fund and ETF strategies, as well as approximately 300
managers offering more than 700 SMA models.
- Guided Program: A solution that allows advisors to
leverage asset allocation models created by third-party model
providers and enables them to apply these models to their clients'
needs through asset-class weight adjustments and fund
selection.
- Advisor Program: A purely advisor-directed solution that
offers a wide selection of asset types for both discretionary and
non-discretionary client accounts.
Lincoln Ross, Executive Vice
President, Head of Product Strategy and Marketing of Envestnet,
said, "We are pleased to partner with Cetera Financial Group to
make this innovative new investment management platform available
to all of its advisors. As Cetera continues to reshape its service
offerings to provide advisors and their clients with greater levels
of choice, integration and transparency, Envestnet is proud to
serve as a critical part of that evolution, providing the
technology to make Cetera's vision a reality."
Robert Moore, CEO of Cetera,
said, "A number of rapidly converging industry, regulatory,
demographic and consumer trends are creating a new era in financial
advice. Firms that work to relentlessly put advisors' client
interests first, with the support of technologies that help drive a
transparent and personalized experience, will define the future of
this industry. We're very excited about My Advice Architect,
as this platform is the first component of a much larger story.
In the coming months, we will be announcing additional
comprehensive service offerings, including a client-driven, digital
advice solution that will also be offered as part of My Advice
Architect. In its entirety, our Advice Architect Ecosystem
will transform how advisors guide individuals and families towards
the achievement of financial well-being at every stage of
life."
About Cetera Financial Group®
Cetera Financial Group ("Cetera") is a leading network of
independent firms empowering the delivery of objective financial
advice to individuals, families and company retirement plans across
the country through trusted financial advisors and financial
institutions. Cetera is the second-largest independent
financial advisor network in the nation by number of advisors, as
well as a leading provider of retail services to the investment
programs of banks and credit unions.
Through its multiple distinct firms, Cetera offers independent
and institutions-based advisors the benefits of a large,
established broker-dealer and registered investment adviser, while
serving advisors and institutions in a way that is customized to
their needs and aspirations. Advisor support resources
offered through Cetera include award-winning wealth management and
advisory platforms, comprehensive broker-dealer and registered
investment adviser services, practice management support and
innovative technology. For more information, visit
www.ceterafinancialgroup.com.
* "Cetera Financial Group" refers to the network of independent
retail firms encompassing, among others, Cetera Advisors, Cetera
Advisor Networks, Cetera Investment Services (marketed as Cetera
Financial Institutions), Cetera Financial Specialists, First Allied
Securities, Girard Securities and Summit Brokerage Services. All
firms are members FINRA/SIPC.
About Envestnet
Envestnet, Inc. (NYSE: ENV) is the leading provider of
intelligent systems for wealth management and financial wellness.
Envestnet's unified technology enhances advisor productivity and
strengthens the wealth management process. Envestnet empowers
enterprises and advisors to more fully understand their clients and
deliver better outcomes.
Envestnet enables financial advisors to better manage client
outcomes and strengthen their practices. Institutional-quality
research and advanced portfolio solutions are provided through
Envestnet | PMC, our Portfolio Management Consultants group.
Envestnet | Yodlee is a leading data aggregation and data analytics
platform powering dynamic, cloud-based innovation for digital
financial services. Envestnet | Tamarac provides leading
rebalancing, reporting, and practice management software for
advisors. Envestnet | Retirement Solutions provides an integrated
platform that combines leading practice management technology,
research, data aggregation, and fiduciary managed account
solutions.
More than 54,000 advisors and 2,500 companies including: 16 of
the 20 largest U.S. banks, 38 of the 50 largest wealth management
and brokerage firms, over 500 of the largest Registered Investment
Advisers, and hundreds of Internet services companies, leverage
Envestnet technology and services. Envestnet solutions enhance
knowledge of the client, accelerate client on-boarding, improve
client digital experiences, and help drive better outcomes for
enterprises, advisors, and their clients. For more information on
Envestnet, please visit www.envestnet.com and follow @ENVintel.
Cetera Media Contacts:
Joseph
Kuo
Haven Tower Group
Tel: 424.652.6520 ext 101
jkuo@haventower.com
Matthew
Griffes
Haven Tower Group
Tel: 424.652.6520 ext 103
mgriffes@haventower.com
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SOURCE Cetera Financial Group