IFF Joins MIT Media Lab to Accelerate Sensorial Open Innovation
May 10 2017 - 4:31PM
Business Wire
Regulatory News:
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris:IFF), a leading innovator of sensory experiences that move
the world, announced that it has joined the Massachusetts Institute
of Technology (MIT) Media Lab.
“Throughout our 128-year history, passion and curiosity have
been integral to our work as pioneers of the senses and we have
been dedicated to pushing the boundaries of what is possible,” said
Nicolas Mirzayantz, Fragrances Group President. “Our membership in
the MIT Media Lab aligns with our strategy of innovating firsts,
which underscores how we are committed to innovation as an
accelerator of business growth. We are proud to join this
innovation lab and collaborate with the next generation of research
breakthroughs.”
Since 1985, the MIT Media Lab has combined a vision of a digital
future with a new style of creative invention. With more than 30
years of innovation and 150 spin-off companies, the Media Lab
currently supports 27 research groups and over 450 projects focused
on designing the future. Research areas span from synthetic biology
to new interface designs to bionic prosthetics to future
cities.
Mr. Mirzayantz continued, “IFF, as the first sensorial innovator
of flavors, fragrances and cosmetic actives to join the Media Lab,
has long been a leader in research and technologies that transform
the everyday for consumers around the world. We are thrilled to
find new ways to pioneer firsts.”
"Collaborating with IFF is an entirely new and exciting
opportunity for the Lab, and offers challenges and possibilities
yet unexplored." said MIT Media Lab Director, Joi Ito.
Meet IFF
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris:IFF) is a leading innovator of sensorial experiences that
move the world. At the heart of our company, we are fueled by a
sense of discovery, constantly asking “what if?”. That passion for
exploration drives us to co-create unique products that consumers
taste, smell, or feel in fine fragrances and beauty, detergents and
household goods, as well as beloved foods and beverages. Our 7,300
team members globally take advantage of leading consumer insights,
research and development, creative expertise, and customer intimacy
to develop differentiated offerings for consumer products. Learn
more at www.iff.com, Twitter, Facebook, Instagram, and
LinkedIn.
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version on businesswire.com: http://www.businesswire.com/news/home/20170510006603/en/
International Flavors & Fragrances Inc.Michael
DeVeau, 212-708-7164VP, Global Corporate Communications &
Investor RelationsMichael.DeVeau@iff.com
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