Share This: Gold Peak® Tea and Feeding America® Ask Fans to Help Provide More than 1 Million Meals*
May 01 2017 - 2:14PM
Business Wire
Gold Peak to donate to people in need for every
meal virtually shared
Gold Peak Tea and Feeding America®, the nation’s largest
domestic hunger-relief organization, are asking fans to help
provide more than 1 million meals* to families in need. Between May
1st and June 30th, Gold Peak will donate 11 meals* to Feeding
America for each meal virtually shared through the appropriate
channels up to 100,000 shares. There are two ways people can
help:
- Text SHARINGMEALS to 26739 and share a
description of a meal that reminds them of home
- Post a photo of a meal on Twitter or
Instagram and include #GoldPeakSharingMeals
Known for its premium line of iced teas and coffee products,
Gold Peak prides itself on delicious home-brewed taste. It’s this
nod to home, and the notion that home is so often associated with
food, that prompted the brand to reach out to Feeding America about
a partnership.
“Gold Peak has a passionate following of fans who love the
‘taste that brings you home,’ but we believe home is as much about
a feeling as a place,” said Aaliyah Shafiq, Gold Peak brand
director. “For many of us, when we think of ‘home’, we think of
moments sharing meals with family. But there are too many people
who may not know where their next meal will come from, and we
wanted to do our part to help. Feeding America is a wonderful
organization with a meaningful mission, and we’re excited to work
with them to help more families in need.”
The program will be publicized through point of sale materials
and targeted digital advertising. More information can be found at
sharingmeals.goldpeakbeverages.com.
Feeding America is responsible for serving more than 4 billion
meals a year to 46 million Americans – including 12 million
children and 7 million seniors – through its network of 200 food
banks serving 60,000 agencies nationwide.
“Feeding America is incredibly excited to partner with Gold Peak
Tea in their efforts to help provide more than 1 million meals to
people in the United States who are facing hunger,” said Nancy
Curby, SVP of Corporate Partnerships & Operations. “We look
forward to a partnership that will help provide nutritious food to
people in need as we work together in the fight to end hunger.”
*One dollar helps provide 11 meals secured by Feeding America on
behalf of member food banks.
About Gold Peak Tea
Gold Peak Tea produces a premium line of iced tea and coffee
products. It recently introduced a new line of artfully crafted
specialty drinks that are made with real milk and sugar, ranging in
personality from spicy chai tea to decadent salted caramel. Gold
Peak is a billion dollar brand, and is part of The Coca-Cola
Company (NYSE: KO), the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands
and nearly 3,900 beverage choices. For more information, visit
www.goldpeakbeverages.com.
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The Coca-Cola CompanyJosh Gold,
212-545-6099jgold@coca-cola.com
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