Viacom Strengthens Multiplatform Capabilities with Launch of Global Product Development Group
April 25 2017 - 1:00PM
Business Wire
New Global Organization to Build and Scale Play
Plex & Other Digital Applications
Dan Reich Promoted to Senior Vice President,
Global Multiplatform Products
Viacom Inc. (NASDAQ: VIAB, VIA) today announced the launch of
the Global Product Development Group, a new, streamlined team
dedicated to creating multiplatform products for audiences around
the world, with a focus on video content.
The group has been charged with establishing a unified strategy
for developing digital applications and websites for Viacom’s teen-
and adult-oriented brands, including BET, Comedy Central, MTV,
Paramount Network, VH1, TV Land, CMT and Logo. It will work closely
with Viacom’s brands and technology, ad sales and content
distribution functions to ensure these products both enhance how
audiences engage with Viacom’s content and support the Pay TV
ecosystem, such as through the use of authenticated video.
Among the group’s initial priorities is expanding Play Plex,
Viacom International Media Networks’ (VIMN) highly successful suite
of mobile apps, to the U.S. and other key markets to create a
seamless video-on-demand solution for global audiences. It is
currently in the process of transitioning Viacom’s worldwide
websites to a single web framework, which will ultimately help to
deliver tailored content to audiences based on their geographic
location.
Led by Dan Reich, who has been appointed Senior Vice President,
Global Multiplatform Products, the Global Product Development Group
brings together product teams from across Viacom’s adult brand
portfolio, VIMN and corporate. In this expanded role, Reich will
oversee the integration of these teams, fostering greater
collaboration and helping to prioritize and scale resources. He
will report to both Jason Jordan, Executive Vice President, Viacom
Multiplatform Strategy & Operations, and Jose Tolosa, Chief
Operating Officer, VIMN and Executive Vice President, Global
Strategy, Viacom Media Networks.
Jason Jordan said, “The formation of the Global Product
Development Group signals a significant evolution in the way Viacom
develops multiplatform products, and no one is better suited to
spearhead this critical endeavor than Dan. In line with our new
corporate strategy, adopting a single global approach will help us
to amplify the digital presence of our brands and create more
robust, innovative and scalable digital touchpoints for our
audiences.”
Dan Reich said, “I am incredibly excited to be working with such
a highly talented team to take Viacom’s multiplatform products to
the next level. Together, we will focus our global resources on
platforms that truly connect with our audiences, making them faster
and stronger, and fulfilling our promise to deliver premium content
to audiences when they want, where they want.”
Dan Reich most recently served as Senior Vice President,
Multiplatform Product Strategy & Development for VIMN, where he
oversaw the launch of Play Plex. Previously, he was Vice President
of Strategy & Business Development for VIMN. His career with
Viacom began in 2006 when he joined MTV Networks Digital Music
Group as Manager of Strategy & Operations at URGE. Prior to
MTV, he was Director of Business Development at WhenU, and before
that, worked as a financial analyst for Salomon Smith Barney. He
holds a BS in Economics and Finance as well as an MBA from the
Wharton School at the University of Pennsylvania.
About Viacom
Viacom is home to premier global media brands that create
compelling television programs, motion pictures, short-form
content, apps, games, consumer products, social media experiences,
and other entertainment content for audiences in more than 180
countries. Viacom's media networks, including Nickelodeon, Comedy
Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick
Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina)
and Paramount Channel, reach over 3.9 billion cumulative television
subscribers worldwide. Paramount Pictures is a major global
producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit
www.viacom.com. Keep up with Viacom news by following Viacom's blog
at blog.viacom.com and Twitter feed at www.twitter.com/viacom.
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version on businesswire.com: http://www.businesswire.com/news/home/20170425006409/en/
MediaViacom Inc.Alex Rindler,
212-846-4337alex.rindler@viacom.comOrFinsbury, on behalf of
ViacomMatthew Glasser, 646-805-2063matthew.glasser@finsbury.com
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