MOORESVILLE, N.C., March 23, 2017 /PRNewswire/ -- Lowe's
announced today the launch of its Lowe's Vision: In-Store
Navigation app, the first retail application of indoor mapping
using augmented reality. Leveraging Google's augmented reality
technology Tango, the app is designed to simplify the home
improvement shopping experience. Beginning in April, customers
visiting stores in Sunnyvale,
California and Lynwood, Washington can use Tango-enabled smartphones
to easily search for products, add them to a shopping list and
locate the product within the store using augmented reality.
The Lowe's Vision: In-Store Navigation app is the latest
advancement from Lowe's Innovation Labs, the retailer's disruptive
innovation hub. The Labs are focused on creating new solutions to
enhance the retail experience for customers and employees.
"Our research shows that helping make it easier for customers to
find products in stores not only makes for a better shopping
experience, it allows our associates to spend more time advising on
home improvement projects," said Kyle
Nel, executive director of Lowe's Innovation Labs. "With
Lowe's Vision: In-Store Navigation, we've created a more seamless
experience using breakthrough technology so customers can save time
shopping and focus more on their project."
Lowe's Vision: In-Store Navigation uses Tango-enabled motion
tracking, area learning and depth perception to guide customers
through the store using a mixed reality interface. When a customer
comes to Lowe's to get started on a project, they can use any
Tango-enabled smartphone to create a list of their required items
in the app and access product reviews and information to make an
informed decision. From there, directional prompts overlaid onto
the real-world setting guide the customer to each item using the
most efficient route around the store.
Lowe's first partnered with Tango to introduce Lowe's Vision,
one of the first apps to leverage the Tango platform. Bringing
spatial perception to the smartphone, Lowe's Vision acts as a
"digital power tool" for customers embarking on a home improvement
project. The technology enables the user to measure spaces and
visualize how products like appliances and home décor will look in
their home. Lowe's Vision and Lowe's Vision: In-Store Navigation
technologies are significant developments in Lowe's efforts to
build a portfolio of augmented reality offerings that meet the
needs of the evolving customer.
To learn more about Lowe's Vision: In-Store Navigation, visit
www.lowesinnovationlabs.com/instorenavigation.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home
improvement company serving more than 17 million customers a week
in the United States, Canada and Mexico. With fiscal year 2016 sales of
$65.0 billion, Lowe's and its related
businesses operate or service more than 2,375 home improvement and
hardware stores and employ over 290,000 people. Founded in 1946 and
based in Mooresville, N.C., Lowe's
supports the communities it serves through programs that focus on
K-12 public education and community improvement projects. For more
information, visit Lowes.com.
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SOURCE Lowe's