JetBlue Introduces 12th Special Livery Aircraft and New Tailfin Design As Airline Celebrates 17 Years
February 20 2017 - 2:00PM
Business Wire
‘Blueprint’ Becomes Airline’s First Embraer 190
to Feature a Unique Paint Scheme
‘Highrise’ Tailfin Honor’s JetBlue’s Hometown
by Reaching for the Sky
JetBlue (NASDAQ:JBLU) today announced eye-catching additions to
the airline’s fleet with the very first special livery for an
Embraer 190 and a new tailfin design that will appear on multiple
aircraft this year. The airline is introducing the new paint
schemes as it celebrates its 17th anniversary this month.
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JetBlue's "Blueprint" special livery at
Boston's Logan International Airport on February 18, 2017. (Photo:
Business Wire)
“Our design team has done an outstanding job of visually telling
a JetBlue story through their fresh and creative lens,” said Jamie
Perry, vice president marketing, JetBlue. “Whether looking to the
skyline of our hometown for inspiration or creating a storyline to
bring a paint scheme to life, the team keeps surprising our
crewmembers and our customers with their innovative work.”
‘Blueprint’ Is Born
JetBlue has a long tradition of adding unique, special liveries
to its Airbus A320 fleet and that tradition is expanding to the
airline’s E190 fleet.
Often referred to as the backbone of the operation in cities
like Boston; Washington, D.C.; and San Juan, Puerto Rico, JetBlue’s
design team created a paint scheme that showcased the so-called
“bones” of the 100-seat aircraft. Drawing upon the styles of
various aviation, nautical and space exploration vehicle cut-away
diagrams, the JetBlue design team created a mechanical x-ray of
sorts infused with some JetBlue fun.
The see-through paint job draws on both the technical and
fanciful aspects of air travel. Mechanical features like the nose
gear, jet engine and yoke were among the more obvious design
elements to include. But for the onboard features, JetBlue
designers drew upon their own travel experiences, crewmember tales,
and the airline’s loyal customers for inspiration, even creating
fictional characters to compile a list of the items they might be
traveling with. Plane spotters are encouraged to give the overhead
bins, under-seat storage areas, and the luggage holds a closer look
to see if they can spot the nearly 50 items these “Blueprint”
customers are traveling with.
Although “Blueprint” features just three signature JetBlue
colors, it is one of the airline’s most intricate special livery
designs and took nearly two weeks to paint at a facility in Quebec.
The first-ever JetBlue E190 special livery debuted at Boston’s
Logan International Airport and will operate on routes served by
the E190 throughout the JetBlue network.
‘Highrise’ Reaches for the Skies
JetBlue has come a long way since launching its first two
routes, now flying to 100 destinations across the U.S., Caribbean
and Latin America. And even as the airline looks toward more growth
in the years ahead there’s still no place like home. That’s why New
York’s Hometown Airline® is honoring the city that never sleeps
with a tailfin take on the buildings that form the iconic
skyline.
The design, which depicts the image of bright lights through
window panes of city high-rises, is meant to reflect JetBlue’s
growth and New York’s perpetual desire to reach for the sky. Four
of JetBlue’s signature colors are reflected in “Highrise” and the
illuminated windows can be rearranged creating a slightly different
pattern on different aircraft tailfins.
The “Highrise” pattern debuted at New York’s John F. Kennedy
International Airport (JFK) and will be added to additional
aircraft this year across the JetBlue network, so customers can be
on the lookout for the newest tailfin design in a city near
them.
About JetBlue Airways
JetBlue is New York's Hometown Airline®, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los
Angeles (Long Beach), Orlando, and San Juan. JetBlue carries
more than 38 million customers a year to 100 cities in the
U.S., Caribbean, and Latin America with an average
of 925 daily flights. For more information please visit
www.jetblue.com.
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