ANN ARBOR, Mich., Feb. 1, 2017 /PRNewswire/ -- Domino's
Pizza (NYSE: DPZ), the recognized world leader in pizza delivery
and digital ordering platforms, has its game face on and is
bringing even more robust ordering capabilities to Facebook
Messenger. Customers can now place any order for any menu item
they'd like on Messenger, just in time for Feb. 5 – one of Domino's busiest delivery days of
the year. Domino's is the first national pizza chain to have full
ordering capabilities on Messenger.
"Prior to today, customers with a Pizza Profile were limited to
placing their most recent order or Easy Order via Messenger," said
Dennis Maloney, Domino's senior vice
president and chief digital officer. "Now anyone, especially those
watching the big football game, can place any order for any menu
item they want – no Pizza Profile needed – thanks to Dom, our
enhanced ordering assistant bot."
As if full ordering on Messenger isn't cause enough for
celebration, customers who order on Messenger will receive 20
percent off every menu-priced item in their order when they ask to
redeem the coupon for the deal.
"Football teams strive to get better and maintain their winning
edge, and Domino's is no different," Maloney said. "Launching
Messenger ordering with Pizza Profiles was a great first step, but
Dom's ordering capabilities are continuing to advance as Domino's
AnyWare technology evolves. We think of ourselves as a brand in
progress and wanted to create an even bigger and better ordering
experience for customers."
As the New England and Atlanta
football teams get ready for their biggest Sunday of the season,
Domino's is preparing for it as well. Domino's expects to sell more
than 12 million pizza slices nationwide on game day – about five
times more than on a typical Sunday.
Domino's Game Day Fun Facts
- Football's final Sunday is one of the top five busiest delivery
days of the year for Domino's in the U.S.
- Domino's expects to sell more than 4 million chicken wings
nationwide on game day.
- On football Sunday, in the U.S. alone, Domino's delivery
drivers will cover the equivalent of more than 1,000 round trips
from Boston to Atlanta – more than a 24-percent increase over
a typical Sunday.
- Over the years, Domino's stores have seen sales tend to
increase when the game is close and viewers are glued to their
TVs.
- While Domino's stores throughout New England and Atlanta will see high sales at the beginning
of the game, the city of the winning team will likely see higher
sales at the end of the night.
- During last year's game, Domino's sold enough pizzas to stretch
across more than 4,400 football fields.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the recognized world leader in pizza delivery,
with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with a global enterprise of
more than 13,200 stores in over 80 markets. Domino's had global
retail sales of over $9.9 billion in
2015, with more than $4.8 billion in
the U.S. and nearly $5.1 billion
internationally. In the third quarter of 2016, Domino's had global
retail sales of nearly $2.5 billion,
with over $1.2 billion in the U.S.
and nearly $1.3 billion
internationally. Its system is comprised of independent franchise
owners who accounted for over 97% of Domino's stores as of the
third quarter of 2016. Emphasis on technology innovation helped
Domino's reach an estimated $4.7
billion annually in global digital sales at the end of 2015,
and has produced several innovative ordering platforms including
Facebook Messenger, Samsung Smart TV®, Apple Watch,
Amazon Echo, Twitter and text message using a pizza emoji. In late
2015, Domino's announced the design and launch of the
DXP®, a purpose-built pizza delivery vehicle, as well as
Piece of the Pie Rewards™, its first digital customer loyalty
program.
Order – dominos.com
AnyWare Ordering – anyware.dominos.com
Company Info – biz.dominos.com
Twitter – twitter.com/dominos
Facebook – facebook.com/dominos
Instagram – instagram.com/dominos
YouTube – youtube.com/dominos
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SOURCE Domino's Pizza