Olay Provides New Insights to the Age-Long Nature versus Nurture Beauty Debate
January 19 2017 - 11:34AM
Business Wire
Study Reveals That Certain Lifestyle Choices
Might Matter More Than Genes When it Comes to Exceptionally
Youthful Looking Skin
Olay, in collaboration with personal genetics company 23andMe,
recently conducted a study to identify factors associated with
exceptional skin aging. In this particular study, external factors
(nurture) had a larger effect on exceptionally youthful skin
appearance than two identified genetic variations (nature). More
specifically, sunscreen usage and positive attitude were positively
correlated with younger-looking skin, while sunbathing and frequent
dry skin have a negative association with skin aging.
The collaboration was inspired by a breakthrough discovery made
last year when Olay identified biological commonalities among a
group of women called ‘exceptional skin agers’. During the brand’s
largest research endeavor, the Multi-Decade and Ethnicities Study
(MDE Study), Olay scientists found that 10% of women looked more
than 10 years younger than their actual age and shared a unique
gene expression fingerprint, effectively enabling their skin to
behave like that of someone much younger. This led to questions
about why some women look more than 10 years younger than their
actual age; due to their environment and lifestyle choices, or a
genetic predisposition.
Most recently, in a study with over 155,000 participants
conducted in collaboration with 23andMe, Olay researchers learned
that women can take control to achieve exceptional skin aging. The
work will be presented at this year’s AAD Annual Meeting1.
- Women who almost always used sunscreen
were 78% more likely to be an exceptional skin ager, compared to
women who almost never do.
- Women who reported they had a positive
attitude towards themselves were 30% more likely to be an
exceptional skin ager.
Similarly, women with less than ideal skincare habits were less
likely to achieve successful skin aging.
- Women who frequently sunbathed were 35%
less likely to be an exceptional skin ager.
- Women who frequently or always suffered
from dry skin were 30% less likely to be an exceptional skin
ager.
Additional positive predictors included: activity and energy
levels, living in an urban area, regular exercise, eight or more
hours of sleep a night, multi-vitamin usage and high self-rated
health. Additional negative predictors included: smoking cigarettes
and a body mass index of over 25.
“These findings are incredibly exciting because they show that
women can actively take beauty into their own hands,” said Dr.
Frauke Neuser, Principal Scientist, Olay Skin Care, P&G. “In
this study, having skin that looks exceptionally young – ageless –
was not down to luck; genetics plays some role, but factors within
women's control have larger effects. Future genomics and genetics
research might enable us to provide increasingly personalized
services and product solutions for women around the world.”
Inspired by these insights and the discovery of the 10%
exceptional skin agers, Olay re-engineered some of its most loved
products with new ingredients to help more women’s skin look
ageless. Specifically, several new or reformulated Olay Regenerist,
Luminous and Total Effects products, containing Carob Seed Extract,
carnosine or increased amounts of antioxidants respectively, have
been shown to deliver visible results and youthful looking
skin.
New Olay Regenerist, Luminous and Total Effects will be
available at local retailers beginning January 2017.
About Olay
Olay is a worldwide leader in skin care and has been trusted by
women for over 60 years. Olay continues to hold to the philosophy
it was founded on: to maintain a deep understanding of women’s
changing needs and to combine products that fit their needs with
the latest advances in skin care technology. The end
result—superior product performance women have come to expect from
Olay. It brings healthy, beautiful skin to more than 80 million
women on five continents.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
About 23andMe
23andMe, Inc. is the leading personal genetics company. Founded
in 2006, the mission of the company is to help people access,
understand and benefit from the human genome. 23andMe has more than
1 million customers worldwide with over 80 percent consented to
participate in research. 23andMe, Inc. is located in Mountain View,
CA. More information is available at www.23andMe.com.
[1] AAD 2017, Poster #5530: Genetic and Lifestyle Factors
Contribute to Youthful Facial Appearance. R Osborne, J Tiesman, F
Neuser, M Tamura, W Safi, MH McIntyre, SS Shringarpure, IB
Hallgriìmsdoìttir
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170119005831/en/
For Procter & GambleKate DiCarlo,
513-983-7166dicarlo.km@pg.comorMelissa Chua,
212-546-8517mchua@devriesglobal.comorAli Greenman,
212-546-8531agreenman@devriesglobal.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Aug 2024 to Sep 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Sep 2023 to Sep 2024