Ameriprise Financial Launches Next Phase of "Be Brilliant" Ads to Inspire Investors
January 17 2017 - 7:00AM
Business Wire
Ameriprise Financial (NYSE: AMP) unveils the next chapter of its
“Be Brilliant®” brand platform with new ads showcasing the benefit
of working with an Ameriprise advisor. The ads feature personal,
touching stories that depict how investors can achieve their goals
before and during retirement. This extension of “Be Brilliant”
continues to emphasize the message, “With the right advisor, life
can be brilliant.”
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170117005071/en/
The new creative includes three, 30-second television spots that
portray investors achieving their long-term financial goals with
the help of an advisor. “Checking In” focuses on a woman embracing
life’s next stage by embarking on an entrepreneurial endeavor.
“Meet Chris” emphasizes the desire to give back in retirement and
features a couple who retires on their terms by becoming foster
parents. “Alumni Day” highlights the strength of family connections
and the value of planning for a loved one’s future, showing a
father and daughter on a college visit.
“Our ‘Be Brilliant’ platform has resonated with consumers and
advisors on a deeply personal level and it embodies the optimism
that many of us have for the future,” said Marie O’Neill, senior
vice president of marketing at Ameriprise. “In this next chapter,
we’re celebrating the financial confidence and empowerment that
clients can experience when they are able to achieve their
financial goals. At Ameriprise, we believe in the power of lasting
advisor relationships – which is captured in the overall spirit of
the new spots.”
“Meet Chris” and “Alumni Day” debut this week during NBC Nightly
News and the show Bull on CBS. They will air on major networks
including primetime spots on CBS during Criminal Minds and NCIS.
The ads will also run during national programming and lifestyle
segments including Fixer Upper on HGTV, throughout NCAA coverage on
ESPN, the PGA tour on Golf Channel, and Modern Family on USA
Network. “Checking In” will join the lineup in September.
A robust digital campaign will complement the new television
spots including online advertising, social media creative and new
customizable “Be Brilliant” content available for advisors to build
stronger connections with clients.
“For Ameriprise advisors, helping their clients achieve their
financial dreams is at the center of everything they do,” said Mel
Smart, Executive Vice President, General Manager, McCann Detroit.
“It was important to us to continue telling the ‘Be Brilliant’
story by showcasing vignettes that capture the essence of that
powerful message.”
Ameriprise celebrated the one year anniversary of “Be Brilliant”
in September 2016. The original campaign kicked off with two
television spots titled “Inspired” and “Passions,” a broadcast
advertising strategy and cross-channel integrated marketing
content. “Be Brilliant” is a mantra of inspiration at Ameriprise
and is echoed throughout the firms’ entire nationwide network of
10,000 financial advisors.
The new ads and creative materials can be viewed at
www.ameriprise.com/bebrilliant, and the Ameriprise YouTube
channel.
McCann of Detroit, the advertising agency of record for
Ameriprise, developed the creative deliverables for the new
campaign. Initiative remains Ameriprise’s media buying agency.
About Ameriprise FinancialAt Ameriprise Financial, we
have been helping people feel confident about their financial
future for more than 120 years. With extensive asset management,
advisory and insurance capabilities and a nationwide network of
approximately 10,000 financial advisors, we have the strength and
expertise to serve the full range of individual and institutional
investors' financial needs. For more information, or to find an
Ameriprise financial advisor, visit ameriprise.com.
Investment advisory products and services are made available
through Ameriprise Financial Services, Inc., a registered
investment adviser.
Ameriprise Financial Services, Inc. Member FINRA and SIPC.© 2017
Ameriprise Financial, Inc. All rights reserved.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170117005071/en/
Ameriprise Financial, Inc.Cassandra Osei,
212-437-8682Media RelationsCassandra.Osei@ampf.com
Ameriprise Financial (NYSE:AMP)
Historical Stock Chart
From Aug 2024 to Sep 2024
Ameriprise Financial (NYSE:AMP)
Historical Stock Chart
From Sep 2023 to Sep 2024