LAS VEGAS, Jan. 5, 2017 /PRNewswire/ -- Visteon
Corporation (NYSE: VC) – a technology leader at the epicenter of
the fast-growing automotive cockpit electronics segment – will
showcase the latest advancements in head-up display (HUD)
technology at CES® 2017 in Las
Vegas Jan. 5-8, including an
augmented reality driving experience designed to help minimize
distraction by alerting drivers to critical information, while
allowing them to keep their eyes on the road.
A highlight of Visteon's exhibit is a demonstration vehicle
equipped with an augmented reality system, which overlays graphics
in the driver's line of sight to represent objects in the vehicle's
path; provides navigation guidance; and displays relevant
information, such as a lane departure warning.
Complementing the vehicle's HUD, embedded front-view and driver
monitoring cameras trigger "smart alerts" in the form of lights and
sounds when the driver is not paying attention to the road, if the
vehicle strays from its lane, or if the vehicle is at risk of
potentially hitting an object. For example, when a pedestrian or
bicycle is present on the side of the road, an LED light projects
onto the windshield within a 90-degree angle of the driver's line
of sight, giving a visual alert without the driver needing to turn
his or her head.
"We are excited to showcase our latest innovative technology in
head-up displays," said Visteon President and CEO Sachin Lawande. "Augmented reality HUD is the
next big step in the application of advanced automotive data
processing and sensor fusion technologies, which ensures that the
vehicle recognizes its precise positioning and what is happening
around it. Our demonstration vehicle showcases a unique visual and
acoustic experience that is designed to improve safety beyond the
capabilities of traditional HUD systems."
Designed to help keep the driver's attention on the road, HUD
applications are gaining popularity as a preferred interface for
vital information, such as vehicle speed and warning messages, to
be displayed as a virtual image directly in the driver's field of
vision. Affordable technology solutions, the adoption of advanced
driver assistance systems (ADAS), and consumer demand for safety
are bringing HUD applications into mass-market vehicles at an
annual growth rate approaching 30 percent.
Visteon, which has delivered more than 1 million HUD units for
production vehicles, will exhibit several scalable HUD solutions at
CES, targeting all segments from entry-level to luxury vehicles.
These include windshield HUD – a product for which Visteon has
recently been awarded multiple contracts – and a range of
first-to-market combiner HUDs, which project a virtual image in
front of the driver using a compact transparent screen mounted on
top of the instrument panel.
Windshield HUD
In addition to delivering the benefits of augmented reality, the
windshield HUD in the demonstration vehicle has a wide-field image,
which, at 10-by-4 degrees, is about twice the size of a normal
windshield HUD and allows the driver to see information not usually
displayed in HUD systems, such as menus for multimedia and simple
maps. The image is projected at 10 meters from the eyes, instead of
the normal two meters. This is designed to place less strain on the
driver's eyes and to help minimize fatigue that can occur when a
driver's eyes continually shift from the windshield to the
instrument cluster. Visteon is also presenting an advanced
windshield HUD application with a 6-by-2 degree field of view,
featuring robust color, contrast and brightness to enhance content
and the user's experience.
Combiner HUD
Visteon is also presenting four levels of combiner HUD that
expand head-up technology beyond the luxury segment to mass-market
vehicles. These include applications for emerging markets,
entry-level applications requiring an economical solution, small-
to medium-sized vehicles, and high-end and luxury vehicles. These
solutions offer various levels of kinematics, optical quality,
brightness, color definition and display surface sizes to meet the
specific needs of the automaker and the vehicle's target customers.
Visteon's new premium combiner HUD has a large field of view –
50 percent bigger than traditional combiner HUD units – allowing
more information to be displayed in the driver's line of sight. It
features a 10.6-by-2.65 degree viewing angle with a 3.1-inch color
thin-film transistor (TFT) display. In addition to information
typically displayed on a HUD, such as vehicle speed, automatic
cruise control, navigation and a low-fuel warning, the larger field
of view allows for additional information to be displayed such as
phone caller identification or music menus.
About Visteon
Visteon is a global company that designs, engineers and
manufactures innovative cockpit electronics products and connected
car solutions for most of the world's major vehicle manufacturers.
Visteon is a leading provider of instrument clusters, head-up
displays, information displays, infotainment, audio systems,
telematics solutions and SmartCore™ cockpit domain controllers.
Visteon also supplies embedded multimedia and smartphone
connectivity software solutions to the global automotive industry.
Headquartered in Van Buren Township,
Michigan, Visteon has approximately 10,000 employees at more
than 40 facilities in 18 countries. Visteon had sales of
$3.25 billion in 2015. Learn more at
www.visteon.com.
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SOURCE Visteon Corporation