EL SEGUNDO, Calif.,
Jan. 4, 2017 /PRNewswire/
-- Mattel's nabi® brand, known for creating innovative high
tech solutions for kids and families including the acclaimed nabi
tablet line, will be unveiling its latest ground-breaking
innovation at CES: Aristotle™—a
first-of-its kind connected kids room platform developed together
with technology heavyweights including Microsoft, Qualcomm
Technologies, Inc., and Silk Labs. Unlike other voice activated,
AI-driven connected home platforms, Aristotle is
designed with a specific purpose and mission: to aid parents and
use the most advanced AI-driven technology to make it easier for
them to protect, develop, and nurture the most important asset in
their home—their children. Mattel will debut the
Aristotle voice activated kids connected room hub and
camera bundle at retail this summer.
Aristotle is designed to comfort, entertain,
teach, and assist during each development state—evolving with a
child as their needs change from infancy to adolescence. In
building Aristotle, Mattel's nabi brand focused on
solving parents' biggest concerns when it comes to IoT: security,
privacy, and intuitive ease of use. To that end, Aristotle has been
designed with security top of mind, with special attention to COPPA
compliance measures and how data is collected, transferred, and
stored. Meanwhile, the platform's Artificial Intelligence
will utilize three distinct AI engines, including Microsoft
Cognitive Services and the Silk Intelligence Platform. These
multi-levels of AI enable Aristotle to learn patterns
and autonomously act upon user habits to aid in child development
and learning. Aristotle's AI will
also have a unique personality that will appeal to parents and kids
and will be presented as the great descendent of Aristotle
himself.
The Aristotle platform solves one of the
biggest issues facing IoT today. Current IoT platforms
activate a series of disaggregated devices that must be purchased
separately, set up individually and may or may not be compatible
with one another. Aristotle incorporates AI,
voice, sight and sounds into its hub and camera, providing an
all-in-one solution that simply works together. Therefore, the core
system is much more than a stylish Bluetooth®/Wi-Fi® Direct speaker
with a powerful, voice activated AI. With its dynamic
built-in LED multiple color lighting system and companion Wi-Fi
camera, Aristotle delivers more enhanced AI
capabilities that enable it to do more specialized functions
autonomously, including helping sooth a crying baby, purchase
diapers or find online deals, reinforce good manners in kids, and
even help kids learn a foreign language.
Jim Mitchell, VP and GM of nab,
said, "Raising kids can be hectic and we saw a need for an IoT
system that simplifies the complex and dynamic lives of families,
while providing them with peace of mind. Our goal with the
launch of Aristotle is to provide parents with a
platform that simplifies parenting, while helping them nurture,
teach, and protect their young ones."
Some of the top-of-the line technology and features that make up
this revolutionary kids connected room IoT platform include:
- Artificial Intelligence created specifically to help nurture
and teach children:
Best-in-class partners in tandem with
Mattel and nabi's deep understanding of childhood milestones come
together to create a voice-activated AI product that is
specifically tailored to families and unmatched in this vertical by
any other IoT system on the market. Aristotle uses Microsoft
Cognitive Services – and soon Cortana Intelligence – for custom
built AI with baby-centric features. It also includes search
capabilities tied to parenting questions around baby and child
care, powered by Bing.
- "Do This When" autonomous AI protocols:
The
multi-faceted Aristotle hub is integrated with a
smart light system—a night light, reading light, changing light,
and multiple color lighting—specifically designed as a dynamic
feedback system tied to the AI. The hub is powered by
Qualcomm Technologies' Smart Home Reference Platform based on
Qualcomm® Snapdragon™ 212 processor. The
companion Wi-Fi camera with object recognition and movement
detection is designed to further enhance its AI capabilities
enabling Aristotle to perform more specialized
functions. Aristotle can automatically play a lullaby
and turn lights on dim when it hears a sleeping baby begin to
cry. Or for a toddler, the dynamic lighting system will light
up green or red to acknowledge if the child has answered a question
correctly during a voice activated learning lesson. Aristotle's
integrated smart light and Wi-Fi camera work seamlessly with its
built-in parental controls so that it reflects the experience of
what parents want. What's more, with the addition of 3rd
party services, including IFTTT, the possibilities are truly
endless with Aristotle's "Do This When" autonomous AI
protocols.
- Robust back end technology designed for dynamic support of
families:
Aristotle's proprietary intelligence
platform was created in conjunction with Silk Labs enabling nabi to
create its own hardware and software experiences. The
platform features both a parent and child mode. In Child Mode,
parents can set parameters and customization for child interaction,
such as requiring the word "please" in voice commands in order for
Aristotle to complete the request, or restricting purchasing
capabilities. Aristotle was also built with ease-of-use in mind.
Setting up the device is simple—while next to Aristotle, open up
the Aristotle app and the app will configure Aristotle onto your
home Wi-Fi network.
- Security measures to provide parents with peace of
mind:
The platform has been built with COPPA compliance in
mind, recognizing parental concerns about children's online
privacy. In addition, HIPAA protocols guide many of our data
transfer practices. That means we apply the same data
safeguards as hospitals to promote data security. For
example, Aristotle utilizes 256-bit end-to-end encryption when
transmitting user activity information, including baby
monitor video stream. Access to data is through mobile devices that
have been paired in close proximity to the Aristotle hub, and with
proper approval through parental controls.
- Nurtures and grows in abilities with the
child:
Aristotle was specifically designed to
grow up with a child and therefore provide and perform skills and
functions based on their changing needs. Therefore,
Aristotle evolves from a platform centered on
nurturing and infant development designed to help simplify
moms'/dads' lives, to a platform focused on teaching and
entertainment using audio, visual and tactile learning
methods. The core child sectors Aristotle was
designed to help nurture are:
- Aristotle baby – Hands-free way for parents to keep track and
monitor sleeping, changing and feeding developments. Hub
serves as all-in-one nursery necessity with functionality as baby
camera, night light, changing light, white noise machine and
lullaby speaker. E-commerce functionality tied directly to
key retail partners will enable Aristotle to automatically reorder
or look for deals and coupons on baby consumables, formula and
other baby products when it detects you are likely running low on
the specific item.
- Aristotle toddler – Use audio, visual and tactile learning
methods for ABCs, 123s first words, sing-alongs and story
time.
- Aristotle kid – Homework helper, entertainment unit to watch
and listen to music, playmate to play 2-player voice games
against.
- Aristotle tween – More sophisticated learning capabilities
including foreign language lessons, in addition to core
entertainment functions.
nabi has attracted many third party partners including Silk
Labs, BabyCenter, Little Pim, iHeart Radio, FEN Learning, and
Tipitap whose child development/parenting advice, learning,
music entertainment, books and games content can be instantly
accessed through the Aristotle hub and corresponding
Aristotle app. A robust software development
kit (SDK) will enable additional applications to be developed from
partners that will enable Aristotle to learn and perform more
skills that further simplify and enhance the lives of parents and
kids.
Mattel's nabi unit is also developing a line of connected
hardware to improve the lives of children and families that
integrates with Aristotle, beginning with a baby
monitor that is expected to be available at launch.
Aristotle was designed to be compatible with several
current IoT systems to enable parents to further build out and
customize a truly smart, connected kids room.
Aristotle will also connect seamlessly with Wink,
Wemo, Samsung Smart Things, Philips Hue, Zigbee among
others.
Sam George, Director, Microsoft
Azure IoT at Microsoft Corp. said, "Mattel chose Microsoft as an
enterprise grade technology partner to help empower their digital
transformation. The technologies that Mattel is leveraging,
from Azure IoT Suite, to the Cortana Intelligence Suite to cutting
edge Cognitive Services, are enabling a business revolution across
industries. We're excited to help Mattel accelerate
Aristotle's introduction to the market and value our collaboration
with them."
"Mattel is taking advantage of some of the newest and most
exciting technologies from Qualcomm Technologies, like deep
learning, voice recognition, audio, display camera and
connectivity, to bring the benefits of the IoT to the home," said
Raj Talluri, senior vice president, Qualcomm Technologies,
Inc. "We are pleased to work with Mattel, which has used its
deep knowledge of families and children to create a powerful set of
smart home capabilities together to bring safety, monitoring,
entertainment and other new benefits in a compact and powerful
platform."
Dr. Andreas Gal, CEO of Silk
Labs, said "Intelligent consumer products like Aristotle are paving
the way for a new class of meaningful experiences that improve our
everyday lives. Silk is excited to be partnering with Mattel to lay
the groundwork for this new product category. By leveraging the
latest advances in neural networks and machine learning, Aristotle
has a unique ability to learn and become smarter over time while
ensuring maximum privacy and safety. We believe this is the future
for all connected products."
Aristotle is the latest product from nabi, which,
after joining Mattel in early 2016, continues to expand its
portfolio of family-friendly technology solutions. In
addition to its line of award-winning tablets and other technology
products, nabi has been the recipient of a series of prestigious
accolades, including a place on Fast Company's Most
Innovative Companies list.
About nabi:
Mattel's nabi® brand is known for creating
innovative high tech solutions for kids and families including the
acclaimed nabi tablet line. Nabi is committed to creating
family solutions that are: (1) socially responsible, (2) made
right, (3) make a difference in people's lives, (4) for and by
parents, and (5) dedicated to the intellectual development of
children. Nabi has also been the recipient of a series of
prestigious accolades, including a place on Fast Company's
Most Innovative Companies list.
About Mattel:
Mattel is a creations company that
inspires the wonder of childhood. Our mission is to be the
recognized leader in play, learning and development
worldwide. Mattel's portfolio of global consumer brands
includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®,
Monster High® and Thomas & Friends®, among many others.
Mattel also creates a wealth of brands and products made in
collaboration with leading entertainment and technology
companies. With a global workforce of approximately 31,000
people, Mattel operates in 40 countries and sells products in more
than 150 nations. Visit us online at
www.mattel.com.
About Microsoft:
Microsoft (Nasdaq "MSFT" @microsoft)
is the leading platform and productivity company for the
mobile-first, cloud-first world, and its mission is to empower
every person and every organization on the planet to achieve
more.
About Qualcomm Technologies, Inc.:
Qualcomm
Technologies, Inc. is a subsidiary of Qualcomm Incorporated.
Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated,
registered in the United States
and other countries.
Qualcomm Snapdragon is a product of Qualcomm Technologies,
Inc.
About Silk Labs:
Silk's mission is to bring human
intelligence to connected products. Founded in 2015 by Andreas Gal (former CTO of Mozilla) and
Michael Vines (formerly of
Qualcomm), Silk is a machine learning company that provides an
on-device AI platform enabling real-time visual and audio
recognition. Using the latest advances in deep neural networks, we
empower businesses to build the next generation of intelligent
connected devices.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/mattels-nabi-brand-introduces-first-ever-connected-kids-room-platform-in-tandem-with-microsoft-and-qualcomm---aristotle-300385221.html
SOURCE Mattel