DODGEVILLE, Wis., Nov. 17, 2016 /PRNewswire/ -- Santa's shoes are
undeniably tough to fill, whether tending to reindeer, eating
cookies, managing elves or composing the legendary Naughty and Nice
list. There are some kids, however, that are up for the task.
Lands' End interviewed potential Santa candidates from Big Brothers
Big Sisters of Dane County and
they shared in a video just how they would approach the job of
being Santa, should he be unable to fulfill his jolly duties this
holiday season. The video is a part of the Santa for a
Day campaign kicking off today on social media with
upcoming events in New York and
Chicago.
"At Lands' End we've always embraced Santa Claus and his
generous spirit of giving and are thrilled to continue the magic
through the Santa for a Day campaign," said
Becky Gebhardt, EVP, Chief Marketing
Officer, Lands' End. "This holiday season we want to capture the
spirit of giving and are searching for individuals that embody the
heart of Santa with chances to give back to family and friends this
holiday season in meaningful ways."
Social #santaforaday
Aspiring gift givers can
participate daily in the #santaforaday social campaign from
November 17 – December 20 on Twitter. Each day a unique Santa
interview question will be asked at @LandsEnd; participants can
answer using #santaforaday and #LandsEndHoliday to be entered for a
chance to win a $100 Lands' End gift
card. Winners will be selected at random. The gift card prizes are
an effort to help aspiring Santas fulfill gift lists this holiday
season.
Santa for a Day in New York and Chicago
In partnership with iHeart
Radio, Lands' End will give holiday event attendees in New York and Chicago the chance to audition to be
Santa for a Day. Event attendees in each city will be
invited to call the Santa Hotline in an iconic red phone booth and
speak with the Lands' End Santa HR Department for a Santa for
a Day interview. Candidates must be prepared to answer
questions ranging from: "What's your favorite cookie?" to
"What do you and Santa have in common?" The Lands' End
Santa HR department will select one
winner from each event. The winning Santa from each city will
receive a prize package worth $5,000
to help them fulfill their wish to become Santa for a
Day.
Santa for a Day
Event Locations:
November
18 (4:00 p.m. – 8:00 p.m.)
November 19 (11:00 a.m. – 4:00
p.m.)
Lights Festival Lane
401 N. Michigan Ave, Pioneer Court
Chicago, IL
December
10 (10:00 a.m. – 5:00 p.m.)
December 11 (10:00 a.m. – 5:00
p.m.)
Skating in Central Park with 106.7 Lite FM Radio
Central Park Skating Rink
New York, NY
About Lands' End, Inc.
Lands' End, Inc. (Nasdaq:LE) is
a leading multi-channel retailer of clothing, accessories, footwear
and home products. We offer products through catalogs, online at
www.landsend.com, www.canvasbylandsend.com, and affiliated
specialty and international websites, and through retail locations,
primarily at Lands' End Shops at Sears® and standalone Lands' End
Stores. We are a classic American lifestyle brand with a passion
for quality, legendary service and real value, and seek to deliver
timeless style for men, women, kids and the home.
URLs: www.landsend.com/santaforaday
www.landsend.com/newsroom
Video - http://youtu.be/BNLHX-E7dpY
Photo - http://photos.prnewswire.com/prnh/20161117/440783
Logo - http://photos.prnewswire.com/prnh/20151028/281414LOGO
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visit:http://www.prnewswire.com/news-releases/lands-end-offers-chance-to-be-santa-for-a-day-300365255.html
SOURCE Lands' End, Inc.