PARSIPPANY, N.J., Nov. 3, 2016 /PRNewswire/ -- Today,
Green Giant, an iconic American vegetable brand,
announced it will sponsor California Chrome, the No. 1–ranked
Thoroughbred in the world and winner of the 2014 Kentucky Derby and
Preakness Stakes, at the 2016 Breeders' Cup on Nov. 5 in Santa Anita Park, California. The favorite to win the
$6 million Breeders' Cup, California
Chrome will take to the track this coming Saturday along with
longtime jockey Victor Espinoza, who
will wear the Green Giant logo.
"California Chrome is a giant in the Thoroughbred racing world,
and we at Green Giant are honored to be part of
his Breeders' Cup race this weekend," says Jordan Greenberg, Vice President, General
Manager -Green Giant. "Undefeated this year,
California Chrome has made quite the comeback, and that's similar
to our mission—we are awakening the Green Giant
and bringing vegetables back to the center of the plate. This
partnership is a great opportunity for two iconic brands,
Green Giant and California Chrome, to come back
into the spotlight and into America's hearts."
At five years old, California Chrome has already won more money
than any other North American Thoroughbred in history. After
sitting out much of 2015, California Chrome has returned to the
track and is currently undefeated in his 2016 campaign, and is
looking to add the Breeders' Cup title to cap off his remarkable
year.
"It's a thrill for us to partner with such an iconic character
as the Jolly Green Giant leading into the Breeders' Cup,"
said Perry Martin, owner of
California Chrome. "We think it's a great fit in so many ways. The
passionate fan base and excitement that California Chrome has
generated around the world matches perfectly with the
Green Giant brand. I'm personally a huge fan of
the Jolly Green Giant going back to those nostalgic commercials
from my youth, and I'm thrilled that the beloved character is
making a comeback."
Victor Espinoza, a 2015 Triple
Crown winner and longtime California Chrome jockey, was aboard
during his Kentucky Derby and Preakness wins in 2014. His green and white
pants will feature the familiar Green Giant
logo. California Chrome will be seen during the week wearing a
flysheet that features the brand logo and imagery.
The partnership was facilitated by Leverage Agency, the
New York City-based sponsorship
agency for California Chrome.
The prestigious Breeders' Cup will be televised nationally on
NBC. Tune in on Saturday, Nov. 5, at
8 p.m. EST to watch California Chrome
and Green Giant race toward the winner's
circle.
This public outing marks the historic
Green Giant brand's reinvigoration of the frozen
food aisle this year with a purpose: to help America incorporate
more veggies into meals. The brand has launched a new line of
frozen innovations, including Veggie Tots, Riced Veggies, Mashed
Cauliflower and Roasted Veggies, which are available in stores
nationwide.
About Green Giant
Few brands enjoy a heritage as rich
as that of Green Giant®. For over 100
years, Green Giant has been devoted to growing the
best quality and most unforgettably delicious vegetables for you
and your family. For more information and some simple and tasty
recipes, please visit www.greengiant.com.
About B&G Foods
B&G Foods, Inc.
(NYSE: BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, branded
shelf-stable and frozen foods across the
United States, Canada and
Puerto Rico. Based in Parsippany, New Jersey, B&G Foods'
products are marketed under many recognized brands, including
Ac'cent, B&G, B&M,
Baker's Joy,
Bear Creek Country Kitchens,
Brer Rabbit, Canoleo, Cary's,
Cream of Rice, Cream of Wheat,
Devonsheer, Don Pepino, Emeril's,
Grandma's Molasses,
Green Giant, JJ Flats,
Joan of Arc, Las Palmas,
Le Sueur, MacDonald's,
Mama Mary's,Maple Grove Farms,
Molly McButter, Mrs. Dash,
New York Flatbreads, New York Style,
Old London, Original Tings,
Ortega, Pirate's Booty, Polaner,
Red Devil, Regina, Sa-són,
Sclafani, Smart Puffs,
Spring Tree, Sugar Twin,
Trappey's, TrueNorth, Underwood,
Vermont Maid
and Wright's. B&G Foods also sells and distributes
Static Guard, a household product brand. For
more information, please visit www.bgfoods.com.
About Leverage Agency
Headquartered in NYC, Leverage Agency is a full service sports,
entertainment and media marketing company. Our accomplished staff
brings deep expertise in creating 360° marketing partnerships
through branded packaging, sponsorship sales, public relations,
experiential marketing, and asset valuation/ROI analytics. For more
information, please visit www.leverageagency.com
MEDIA CONTACT:
Jennifer
Myers, Havas PR
(212) 367-6809
Jennifer.Myers@havasww.com
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SOURCE B&G Foods