ST. LOUIS, Oct. 6, 2016 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE: BBW), an interactive destination for
creating personalized furry friends, today unveiled a hair-raising
line of Make-Your-Own plush based on the stars of DreamWorks
Animation's Trolls, in U.S. theaters November 4. The collection includes huggable
Trolls characters Poppy, Branch and Guy
Diamond, in addition to a pre-stuffed Cooper. Guests can
customize their Trolls and other classic Build-A-Bear Workshop
furry friends with a fun collection of outfits, hair accessories,
backpack clips, sound chips and more, now available in U.S.,
Canada and U.K. Build-A-Bear
Workshop stores and at buildabear.com.
A "Bunch of Characters": Meet the Make-Your-Own
Trolls
The gang's all here – with playful updos and upbeat
attitudes! Guests of Build-A-Bear Workshop can choose from three
15-inch Trolls plush characters to stuff and customize. The line-up
includes: Poppy, the positively upbeat queen of the Trolls; Branch,
who is practical and always prepared; and Guy Diamond, a popular and glittery Troll who
knows how to kick off any party.
Express Yourself (and Your Trolls)
The Trolls march to
the tune of their own DJs, and Build-A-Bear Workshop guests are
encouraged to style the Trolls in a way that is uniquely theirs
using accessories, costumes and sounds. Poppy wouldn't be Poppy
without her hair and headband and, as the "living disco ball,"
Guy Diamond has heaps of confidence
but not a stitch of clothing! Guests can add his auto-tuned phrases
for even more fun. Costumes, character voices and more – including
Branch's costume and hoodie with hair as well as the Trolls "Get
Back Up Again" song – are featured in the Build-A-Bear Workshop
Trolls collection (all sold separately).
Friends, Cupcakes and Sprinkles
Troll Town is a
colorful place with crazy happy friends, cupcakes and sprinkles on
the side! Build-A-Bear Workshop brings all the magic of Troll Town
to its collection with a Trolls lip gloss wristband set, a Trolls
cupcake wrist accessory for the plush characters, Trolls backpack
clips – including Fuzzbert – and even Hug Time pajamas and Trolls
hair extensions that fit most Build-A-Bear Workshop furry friends!
Cooper, the mystical Trolls character that shows off his crazy
dance moves and wicked harmonica skills in the film, is also
available as a 12-inch pre-stuffed plush.
"Just like the Trolls, we believe in the power of a hug, a song
and a dance, and that's exactly what everyone can experience at
Build-A-Bear Workshop," said Gina
Collins, chief marketing officer, Build-A-Bear Workshop.
"We're bringing the fun, hair-raising spirit of what's sure to be a
big-screen hit to life with the only Make-Your-Own Trolls plush, as
well as accessories, that offer opportunities for expression,
imagination and, of course, heart."
For more information and to experience Build-A-Bear's new
interactive Trolls puzzle, visit buildabear.com and
follow the brand on Facebook, Twitter, YouTube and Instagram.
About Build-A-Bear
Founded in St. Louis in 1997, Build-A-Bear, a global
brand kids love and parents trust, seeks to add a little more heart
to life. Build-A-Bear Workshop has approximately 400 stores
worldwide where guests can create customizable furry friends,
including company-owned stores in the
United States, Canada,
Denmark, Ireland, Puerto
Rico, the United Kingdom
and China, and franchise stores in
Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the
FORTUNE 100 Best Companies to Work For® list for the eighth year in
a row in 2016. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted a
total revenue of $377.7 million in
fiscal 2015. For more information, visit buildabear.com.
About Trolls
From the creators of Shrek comes the
smartest, funniest and most irreverent animated comedy of the year,
DreamWorks' Trolls. This holiday season, enter a colorful,
wondrous world populated by hilariously unforgettable characters.
Discover the story of the overly optimistic Trolls, with a constant
song on their lips, and the comically pessimistic Bergens, who are
only happy when they have trolls in their stomach. DreamWorks'
Trolls is a fresh, broad comedy filled with music, heart and
hair-raising adventures. In November of 2016, nothing can prepare
you for our new Troll world.
For more information, visit DreamWorks.com/trolls.
Media contact:
Beth Kerley
Build-A-Bear Workshop
314-423-8000 ext. 5430
bethk@buildabear.com
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SOURCE Build-A-Bear Workshop, Inc.