Adobe Makes Microsoft's Azure 'Preferred' Service
September 26 2016 - 2:10PM
Dow Jones News
Adobe Systems Inc. threw some weight behind Microsoft Corp.'s
cloud-computing efforts Monday, making the software giant's Azure
technology the "preferred" service for some of its offerings to
business customers.
Adobe continues to work with Amazon.com Inc.'s Amazon Web
Services, but plans to put Azure at the center of its
cloud-computing developments going forward.
"We're going to be focusing our innovation and efforts on
Azure," Adobe Chief Executive Shantanu Narayen said in an
interview.
Financial terms weren't disclosed. In the last quarter, Adobe,
which has shifted its business in the last few years to focus on
cloud services, posted $1.5 billion in sales.
Microsoft has built Azure into a top competitor to Amazon's AWS,
picking up clients such as Boeing Co. and BMW AG.
Microsoft and Adobe are planning several ways to cross-promote
products.
Adobe, known for its Photoshop and PDF Reader software, will
nudge customers to run its corporate products—Adobe Marketing
Cloud, Adobe Creative Cloud and Adobe Document Cloud—on Azure.
Microsoft will make Adobe Marketing Cloud the "preferred marketing
service" for its customer-relationship management offering,
Dynamics 365 Enterprise edition.
The partnership should minimize the customized work their
customers' software developers have to do to make their products
work together, Microsoft CEO Satya Nadella said in an
interview.
The deal will make it easier for customers to apply Microsoft's
analytics technologies on information created and stored on Adobe's
services. The companies also will coordinate to bring their
products to market together, Mr. Nadella said.
Microsoft and Adobe announced the deal in Atlanta at the
Microsoft Ignite conference for corporate-technology workers.
Microsoft separately said 400 million devices now run the Windows
10 operating system, up from 350 million in June, when it last
disclosed the number. In July, Microsoft said it wouldn't meet its
previously stated goal of a billion Windows 10 devices in use by
June 2018.
(END) Dow Jones Newswires
September 26, 2016 13:55 ET (17:55 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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