Celebrate the Start of #UGGseason with Custom Snapchat Lens Available for 24 Hours
September 21 2016 - 10:24PM
Business Wire
Brand celebrates first day of fall with second
campaign video featuring Rosie Huntington-Whiteley
To celebrate the first day of fall and the official start of
#UGGseason, UGG® (a division of Deckers Brands, NYSE: DECK) is
launching a custom, fall-themed Snapchat lens that will be
available for 24 hours beginning in North America at 12 A.M.
EDT.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160921006633/en/
#UGGseason custom Snapchat lens (Photo:
Business Wire)
To support the launch, Rosie Huntington-Whiteley returns in her
second installment of the brand’s digital campaign. Personifying
the effortlessly chic spirit of the UGG® brand, its first-ever
Global Women’s Ambassador is featured in the short video “Rosie’s
Everyday Survival” where she lends her lighthearted humor and
sartorial sensibility. Highlighting the countless ways to work UGG®
into her fall wardrobe, Rosie is featured throughout the five-part
digital video series that runs through the holiday season.
To access the brand’s campaign assets, please click here.
Set against the laid-back LA landscape the supermodel calls
home, Rosie is seen sporting the brand’s new and improved Classic
Boot aptly named the Classic II. Boasting premium materials
and expert craftsmanship that consumers know and love, the new
iteration has been pretreated to be water and stain resistant to
get you through fall showers.
The new Classic is available at all UGG® concept stores
worldwide, online at UGG.com and at select wholesale partners. The
Classic II Mini will retail for $140 USD, the Classic II
Short will retail for $160 USD and the Classic II Tall
will retail for $200 USD. Take a peek at the new Classic Boot and
see fresh styling tips at
http://www.ugg.com/women-classics-ii/.
About the UGG® brand
Founded in 1978 in California, UGG® is a division of Deckers
Brands based in Goleta, California. The brand has built a
reputation on luxury and comfort by using only the finest materials
in the world, employing the highest standards of craftsmanship, and
delivering new and innovative styles. For more information please
visit www.ugg.com or www.deckers.com. @UGG #thisisUGG
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160921006633/en/
UGG®Lindsey DiCola, PR Manager212-247-8552 X
2773lindsey.dicola@deckers.comorMatthew Magnin, PR
Associate212-247-8552 X 2772matthew.magnin@deckers.com
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