Boost Mobile Brings Back "Where You At?" in a Return to Form Rally Cry That Celebrates the Unlimited Lifestyle
September 13 2016 - 11:00AM
Business Wire
New brand campaign “We Are Where You At”
underscores Boost’s role in helping consumers pursue their passions
and an Unlimited Life, thanks to the new simplified Unlimited
Unhook’d no-contract plan
Boost Mobile is returning to form as the pioneering
wireless lifestyle brand with today’s introduction of its “We Are
Where You At” marketing campaign, which celebrates consumers
pursuing their passions. The campaign brings back Boost Mobile’s
memorable “Where You At?” heritage, which leverages stars in music,
art, sports, and dance, and is launching today with a national
introductory TV spot – “Proud Sponsor of an Unlimited World.”
The first TV commercial, “Proud Sponsor of an Unlimited World,”
and corresponding digital campaign, stars notable artists and
athletes following their unique passions and work – from
skateboarding to street art. They include hip-hop artist
Desiigner, best known for his chart-topping hit “Panda”;
Latin-urban music duo from Oakland by way of Panama Los
Rakas; skateboarder Terry Kennedy, who was also the
first athlete to appear in a Boost Mobile commercial; professional
dancer Monica Douglas; and street artist and DJ
Agana. Take a minute to view the spot of these
individuals pursuing their unlimited passions.
“We Are Where You At” comes on the heels of the introduction of
Boost Mobile’s simplified unlimited offer, which helps consumers
cut through the no-subscription contract clutter. The offer,
Unlimited Unhook’d, includes:
- Unlimited talk, text and optimized
streaming videos, gaming and music1
- Unlimited nationwide 4G LTE data for
everything else
- $50 a month for one line
- $30 a month for a second line up to
five total lines
“We believe our customers can do anything they set their hearts
to,” said Jim Hyde, president of Boost Mobile. “Their ability to
tackle any goal or passion they’re interested in, coupled with our
new limitless no-contract wireless plan, is the inspiration for
this exciting new campaign. We’re thrilled to invite the world into
our Unlimited way of life. At Boost Mobile, we’re right next to our
customers – proudly supporting and sharing all their hard work,
fun, risks and rewards – because ‘We Are Where You At.’”
The “Proud Sponsor of an Unlimited World” spot will air in both
English and Spanish as :15 and :30 versions on such cable
properties as Univision, BET, MTV and Telemundo, among others. The
full campaign will also include out-of-home and digital
advertising.
The “We Are Where You At” campaign was developed and produced by
ChopShop, a lifestyle content agency in Orange County, Calif.
“‘We Are Where You At’ is a way to celebrate the culture and
community of Boost Mobile’s customers,” said Zach Lyons, chief
creative officer, ChopShop. “We brought in Crash (aka Karsten
Gopinath), the director of photography who filmed Kanye West,
Ludacris and The Game in Boost Mobile’s original ‘Where You At?’
anthem commercial in 2004 to co-direct the new spots and return the
brand to form in the most authentic fashion.”
In addition, the new spots feature voice-overs from hip-hop star
Brad “Scarface” Jordan, and the music is produced and composed by
Ervin “EP” Pope, who has worked with NeYo, Diddy, The Game, Common
and Kanye West. The commercials will also highlight the
award-winning Samsung Galaxy S7 with Boost Mobile’s Unlimited
Unhook’d plan.
About Boost Mobile
Established in 2002, Boost Mobile, part of the
Sprint Prepaid Group, redefines value for wireless consumers with
more data for less and no long-term commitment to a subscription
contract. Boost Mobile operates on the Nationwide Sprint 3G Network
for data and the Nationwide Sprint Network for voice services, both
reaching more than 281 million people, respectively, as well as the
nationwide Sprint 4G LTE Network, which reaches more than 280
million people. Its award-winning customer service has been
recognized more than eight times. Learn more about
Boost Mobile online
on Facebook, Google+, Instagram and Twitter.
1Mobile optimized video streams at up to 480p+ resolution,
music at up to 500kbps, streaming cloud gaming at up to 2mbps. Data
deprioritization applies during times of congestion. Restrictions
apply.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160913005440/en/
Boost MobileDanielle Babbington,
949-748-3418Danielle.Babbington@sprint.com
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