CULVER CITY, Calif.,
Aug. 30, 2016 /PRNewswire/
-- Sony Pictures Home Entertainment (SPHE) and Intel
Corporation today announced that ULTRA, SPHE's 4K movie streaming
service, will debut on computers powered by 7th Gen Intel® Core™
processors beginning Q1 in 2017.
Coinciding with the expanded availability of the service, ULTRA
will add new features like 48 hour rentals and free 10 minute
previews, allowing customers to experience a sample of any film on
the service in full 4k resolution before buying.
With its new 7th Gen Intel Core processor, Intel is bringing 4K
content to mainstream PC users. This latest processor sets a higher
bar for richer experiences and incredible performance and
responsiveness, with long battery life and true 4K entertainment.
More than 100 stunning new devices powered by 7th Gen
Intel Core will be available this holiday season, and some will be
available as early as September.
By leveraging new hardware security technologies in its
processor, computers powered by 7th Gen Intel Core will
be the first PCs to provide secure access to premium 4K movies and
television content through Sony Pictures Home Entertainment's ULTRA
4K service.
"More and more people are turning to their PC as their main
movie viewing device. At the same time, studios like Sony Pictures
Home Entertainment are leading the way in producing beautiful 4K
content," said Navin Shenoy, general
manager of Intel's Client Computing Group. "The combination of the
amazing technology in our 7th Gen Intel Core processors
combined with the fantastic 4K titles on ULTRA means that anyone
with these new computers will be immersed in a 4K viewing
world."
"Audiences have shown a strong and growing appetite for premium
4K content, and ULTRA takes advantage of the latest industry
innovations – high dynamic range, digital movie extras, and now the
7th Gen Intel Core with Intel hardware security technologies – so
viewers get the most out of their movie collections," said
Pete Wood, SPHE's Senior Vice
President, Digital Distribution.
ULTRA offers a variety of movies for purchase and streaming in
4K, many with Digital Extras, taking full advantage of the latest
display technologies and interactive capabilities.
"By enhancing our ULTRA streaming service with the addition of
rental and free preview options, and teaming with Intel to provide
users greater access to their collections, Sony Pictures Home
Entertainment is making ULTRA an even more flexible, user-friendly
destination for consumers who demand a premium 4K viewing
experience," added Richard Berger,
SPHE's Senior Vice President, Worldwide Digital Strategy and
Advanced Platforms.
ULTRA initially launched in early 2016 on Sony 4K Televisions.
Films available on the service for purchase, rental, and streaming
on ULTRA include new releases as well as a library of classic
films. New releases are priced at $29.99 to own in 4K with HDR, and will be
$7.99 for 48 hour rental. Library
titles are priced at $25.99 to
own.
About SONY PICTURES HOME ENTERTAINMENT
Sony Pictures
Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a
subsidiary of Tokyo-based Sony
Corporation. SPE's global operations encompass motion picture
production, acquisition and distribution; television production,
acquisition and distribution; television networks; digital content
creation and distribution; operation of studio facilities; and
development of new entertainment products, services and
technologies. For additional information, go to
http://www.sonypictures.com.
About Intel
Intel (NASDAQ: INTC) expands the
boundaries of technology to make the most amazing experiences
possible. Information about Intel and the work of its more than
100,000 employees can be found at newsroom.intel.com and
intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other
countries. *Other names and brands may be claimed as the
property of others.
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SOURCE Sony Pictures Home Entertainment