LOS ANGELES, Aug. 26, 2016 /PRNewswire/ -- GUESS, the
global lifestyle brand famous for its iconic ad campaigns and
trendsetting denim has teamed up with the nation's #1 record label
and industry market share leader Republic Records to
co-create GUESS Music.
The first GUESS Music joint project will launch this
Sunday, August 28th with a 24
hour premiere on GUESS.com of Republic Records
artist Ariana Grande's latest
song "Side to Side," featuring Nicki Minaj—which they will
perform at the VMAs. Ariana wears and introduces GUESS' new
athletic line in the music video. Viewers will have the chance to
shop looks inspired by Ariana's outfits in the video on GUESS' "get
Ariana's look" merchandise page.
GUESS Music is a high energy platform that pairs two
industry powerhouses to bring together the world of fashion and
music. GUESS Music will connect established artists from
Republic's roster and beyond, and young emerging talent with
designers to create accelerated artistic inspiration and
exposure.
This collaborative effort yields the unique opportunity for new
content to be seen by the millions of followers and hundreds of
industry leaders associated with GUESS and Republic
Records. In addition, GUESS Music collections will be
sold worldwide to celebrate the release of new music by this group
of diverse artists, further exposing their art to a larger
audience. This innovative talent discovery program represents the
collective vision of both Republic Records and GUESS
to elevate the next vanguard of superstars into the global
spotlight.
Paul Marciano, Co-founder and
Chief Creative Officer for GUESS? Inc. has been discovering new
talent for years such as Claudia
Schiffer, Elsa Hosk, Kate
Upton, Anna Nicole Smith, and
Gigi Hadid, launching their careers
as international supermodels. Now, he is adding music talent
discovery to his portfolio. Together, GUESS and Republic
Records will identify up-and-coming artists who can
cross-collaborate.
"Discovering new talent has always been a passion of
mine. I have been blessed and lucky to discover so many new
faces within the modeling world. I am thrilled to
experience this new venture with my friend Charlie Walk," says Paul Marciano. "Co-creating this new
type of artist discovery platform with Republic Records, the music
industry's #1 record label group for multi-platinum, award-winning
legends, is such an honor. I am confident that this unique
partnership of music and fashion will bring attention to
up-and-coming musicians and launch careers in the same way that our
iconic advertising campaigns have done in the past."
"I came to Paul and was inspired by his love and understanding
of how music and fashion drive each other," says President of
Republic Label Group Charlie
Walk. "So, we created GUESS Music, an open door music
and fashion platform that gives the ability to collaborate with the
biggest artists in the world, while additionally helping to launch
the next generation of superstars. We wanted to create the
opportunity to discover new music together globally."
GUESS, the official Title Sponsor of the Republic
Records VMA after party will commission their very own GUESS
models to recreate the opening scene of the music video at the
party. This exciting partnership is only the beginning of
what's to come for GUESS Music.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc.
designs, markets, distributes and licenses a lifestyle collection
of contemporary apparel, denim, handbags, watches, footwear and
other related consumer products. Guess? products are distributed
through branded Guess? stores as well as better department and
specialty stores around the world. As of April 30, 2016, the Company directly operated 840
retail stores in the Americas, Europe and Asia. The Company's licensees and distributors
operated 792 additional retail stores worldwide. As of April 30, 2016, the Company and its licensees and
distributors operated in more than 95 countries worldwide. For more
information about the Company, please visit GUESS.com
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world's leading music
company, Republic is home to an all-star roster of multi-platinum,
award-winning legends and superstar artists such as Ariana Grande, Black Sabbath, Florence + the
Machine, Gotye, James Blake,
James Bay, John Mellencamp, Keith
Richards, Nickelback, Of Monsters and Men, Seth MacFarlane, The Weeknd, Zendaya, among many
others. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of
innovative business ventures including American Recordings (The
Avett Brothers), Brushfire (Jack
Johnson), Cash Money (Lil
Wayne, Drake, Nicki Minaj), John
Varvatos Records (Zac Brown
Band), Lava Records (Jessie J, Lorde), Monkeywrench (Pearl
Jam), Casablanca Records (Stromae, Tïesto), NBC's The Voice, School
Boy Records (PSY, Sheppard), among others. In addition, Republic
maintains a long-standing strategic alliance with country
powerhouse Big Machine Label Group which is comprised of Big
Machine Records (Taylor Swift,
Tim McGraw, Florida Georgia Line) and Dot Records (Maddie + Tae).
FOR MORE INFORMATION PLEASE CONTACT:
Kaitlyn Quail
GUESS?, Inc.
212.852.0568
kquail@guess.com
Joseph Carozza
Republic Records
212.830.0895
joseph.carozza@umusic.com
Beau Benton
Republic Records
212.331.2408
beau.benton@umusic.com
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SOURCE GUESS?, Inc.