American Express Helps Tennis Fans – Rookies and Veterans Alike – Ace the 2016 US Open Like a Pro
August 25 2016 - 9:00AM
Business Wire
Through its service, never-before-seen “Pro
Walk” and help from the Pros themselves, American Express will
provide all fans with an unforgettable US Open experience
The US Open is one of the most thrilling tournaments in tennis,
and this year’s Open will not disappoint, as all fans—rookies and
veterans alike—will encounter a completely new experience with the
updated layout to the USTA Billie Jean King National Tennis Center.
American Express knows its Card Members love the Open, with many
coming back year after year, which is why it is leveraging its
immersive on-site activations and service to help enable all Card
Members, tennis fans and attendees to experience the 2016 US Open
like a pro.
In line with American Express’ tradition of leveraging the
latest technology to create unique, memorable experiences for fans,
the Pro Walk, located in the US Open American Express Fan
Experience, gives US Open attendees the opportunity to virtually
experience the same type of journey a pro would have as they walk
from the player locker room to center court of the newly renovated
Arthur Ashe Stadium. The experience combines replicas of the player
locker room and tunnel, holograms of former US Open champions Pete
Sampras and Monica Seles, three-dimensional sound, and projection
mapping of the stadium to make it truly feel like you’re on center
court.
“At American Express, we are always excited to bring our Card
Members and tennis fans new, exciting and interactive experiences
during the US Open,” said Deborah Curtis, vice president, global
sponsorships and experiential marketing, American Express. ”Given
the changes to this year’s tournament, we are especially excited to
use our position as a service brand to ensure that all fans—from
those that have been to the US Open year after year to those who
are first timers—are able to experience the US Open like a pro.
From providing premium amenities and offerings, to exclusive
digital content, to allowing attendees onsite to experience the
never-before-seen Pro Walk, we are again delivering unique service
and access to our Card Members and fans.”
To further help Card Members and tennis fans experience the US
Open like a pro, American Express is partnering with former US Open
champion Venus Williams and up-and-coming American men’s player
Taylor Fritz – in addition to Sampras and Seles – to showcase the
unique benefits and services that only American Express is able
provide at this year’s tournament.
Onsite Experiences
The US Open American Express Fan Experience features 20,000
square feet of interactive programming designed to enhance this
year’s Open and help fans experience it like a pro. Activities
include:
- American Express ® Pro Walk:
American Express continues its tradition of using the latest
technology to deliver experiences that bring fans closer to their
favorite sport. The Pro Walk is a tech-tailored and emotion-focused
journey immersing tennis fans in a mixed-reality experience either
individually or with a group that culminates with the authentic
feeling of stepping out onto the court at Arthur Ashe Stadium.
- Chair of Champions: In the new
American Express space located in the South Plaza, fans will be
provided the chance to grab a seat in the one-of-a-kind Chair of
Champions. The new, glass-enclosed space will provide an
unforgettable photo opportunity for tennis fans as they sit in the
throne made completely of tennis balls and rackets. All Card
Members can also stop in to pick up complimentary premiums, such as
cell phone fans and radios1.
- American Express Center Court
Club: American Express is excited to be part of the new,
70-person luxury suite, the Center Court Club at Arthur Ashe
Stadium.
- American Express Card Member
Club: Card Members will be invited to sit back, relax and
recharge in the Card Member Club in the Fan Experience, which will
boast a number of complimentary services such as mophie battery
phone case rental, massages offered in partnership with exhale,
sunglass cleaning and more. Food and beverages are available for
purchase as well2.
- American Express Fan Court: The
only full-sized tennis court for fans will feature daily live
programming to provide attendees of all ages with tools and
technology to enhance and improve their tennis game, including:
- Athlete Meet and Greets: To
kick-off the first few days of the US Open, popular tennis
professionals will join American Express on the court to
participate in question-and-answer sessions, giving fans additional
insight and tips for the game.
- USTA Tennis Programming: A
returning favorite, fans of all ages will have the chance to
participate in USTA programming sessions including youth tennis
sessions, adult tennis skills challenges and more.
- American Express Radio Live at the
Open: The American Express Radios continue to be a fan favorite
at the US Open. This year, American Express will distribute 180,000
radios from five different locations throughout the grounds1. The
radios will feature live play-by-play commentary and match updates
from ESPN, as well as some tips on how to do the US Open like a Pro
from some of the pros themselves –Sampras, Seles, Williams and
Fritz.
- World-Class Service for Fans:
American Express Customer Care Professionals will be at the Fan
Experience, and American Express Brand Ambassadors will be
throughout the grounds of the USTA Billie Jean King National Tennis
Center to deliver the company’s Relationship Care® service to its
customers and all event guests, helping fans take full advantage of
onsite benefits and experience the exceptional care American
Express provides Card Members.
Staying Connected Like a #AmexTennis Pro
- Venus Opens Like a Pro: In a
series of social video vignettes presented by American Express,
fans around the world can watch Venus Williams get ready for the
final Grand Slam of the year. In this series, tennis fans get a
quick glimpse at the everyday rituals of a bona fide champion. The
clips share how Venus Williams prepares for the US Open like a pro
– from picking out the perfect match outfit to drinking her fresh
OJ in the morning.
- #AmexTennis US Open Daily
Debates: Debating about each match at the US Open brings an
element of added excitement to the tournament. American Express
will bring this spirit to life by driving a social media campaign
that encourages US Open fans to participate in conversations on
Twitter. Fans can track and take part in the daily debates by using
#AmexTennis, and as the daily debates heat up, Sampras, Seles,
Williams and Fritz will join in on the action.
- American Express in Snapchat’s US
Open Live Story Coverage: On the last day of the US Open,
American Express will premiere a series of short, fun vignettes
that will live within the US Open Snapchat Live Story of the Men’s
Finals. This series will share how pro fans use insider knowledge
and American Express to experience the US Open like a pro. Pro tips
will range from how to keep cool to staying in the know.
- US Open Winner’s Walk: The
Winner’s Walk presented by American Express is a
question-and-answer session with the winning players at Arthur Ashe
as they walk back to the locker room after their victory. Content
will be distributed with the potential to stream live on Facebook.
.
- US Open App: American Express
will be the presenting sponsor of US Open Radio and Guest
Information, within the US Open App. Guest Info, a new activation
for 2016, will help guide attendees throughout the event, as there
are many new enhancements throughout the National Tennis
Center.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
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1 While supplies last, one per Card Member. Must be 18 or
over.
2 Must be 21 or over to consume alcohol. Please drink
responsibly.
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version on businesswire.com: http://www.businesswire.com/news/home/20160825005190/en/
PMK∙BNCBrian Tsao,
212-373-6158Brian.tsao@pmkbnc.comorAmerican ExpressJane
DiLeo, 212-640-8055Jane.E.DiLeo@aexp.com
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