Sales of Ford Fusion Hybrid, Fusion Energi Spike in Los Angeles as Consumers Seek Efficient, Fun-to-Drive EVs
July 25 2016 - 1:30PM
Business Wire
- Ford Fusion Energi retail sales jump 39
percent in Los Angeles in June; Fusion Hybrid retail sales in L.A.
rise 35 percent in June
- Overall Ford Fusion retail sales were
up 20 percent in L.A. in June and 12 percent year-to-date
- Fusion is Ford’s second-best-selling
vehicle in L.A. and overall in North America, after the F-Series
truck; after F-series, the Fusion is the best-selling vehicle to
millennial buyers in Ford’s overall vehicle lineup
Ford Fusion electrified vehicle retail sales spiked in the Los
Angeles market during the month of June, the first month of
availability for the new 2017 model, as consumers remain charged up
about the high-tech, efficient sedan with room for five.
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Ford Fusion electrified vehicle retail
sales spiked in the Los Angeles market during the month of June,
the first month of availability for the new 2017 model, as
consumers remain charged up about the high-tech, efficient sedan
with room for five. (Photo: Business Wire)
Based on Ford June sales figures, Fusion Energi sales jumped
nearly 40 percent in L.A. compared to June 2015. During the same
time period, Fusion Hybrid sales jumped 35 percent. Both of these
numbers are retail sales and do not include fleet sales.
By comparison, the total midsize sedan segment is down nearly 5
percent in L.A. through May, according to IHS Automotive data.
Consumer demand for trucks and SUVs continues to rise in Los
Angeles and across the country, but sales of the Ford Fusion Hybrid
and Ford Fusion Energi plug-in are surging ahead.
“This significant growth for Ford’s midsize sedan should not be
underestimated as Los Angeles is the largest car market in the
United States,” said Wade Jackson, Ford Fusion marketing manager.
“The spike in Fusion Hybrid and Energi sales is a testament to
Ford’s advanced engineering team developing fuel-efficient and
fun-to-drive electric vehicles offering customers the widest range
of choice in the segment.”
The new 2017 Fusion Energi can travel 610 miles on a full tank
of gas and battery charge – according to EPA estimates – the
highest combined range of any plug-in hybrid sold in America.
Electrified Fusions becoming the new normal
In 2011, Fusion Hybrid represented 10 percent of new Fusion
retail registrations in L.A. Through May of 2016, the most current
data available, Fusion Hybrid and Fusion Energi plug-in represent
42 percent of new Fusion retail registrations in L.A., according to
Ford analysis of new vehicle registration data from IHS Automotive,
despite gasoline prices falling over the same period.
Overall sales of Fusion in L.A. are also bucking the trend in
the midsize car segment, with sales up 20 percent in June and 12
percent year-to-date.
The L.A. region was the only region in America to hold
consistent in midsize sedan sales last year. Almost one out of
every 10 midsize sedans are sold in the L.A. region and since 2012,
the Ford Fusion has doubled its sales and share there.
Reaching new customers
After F-series, the Fusion is the best-selling vehicle to
millennial buyers in Ford’s overall vehicle lineup and remains
Ford’s best-selling car.
In addition, Fusion registrations to women are up 20 percent in
California through May, compared to the same period in 2015,
according to IHS Automotive personal new vehicle registration
data.
To build on its success, Ford launched a new marketing campaign
for Fusion earlier this month targeting key markets nationwide.
“We need to make sure buyers know about the best-in-class Fusion
Energi driving range, but our new Fusion Sport and Fusion Platinum
models give us a great shot at going after buyers who might not
have ever owned a Ford,” Jackson said. “We’re pretty excited
about our chances for more conquest buyers.”
The 2017 Ford Fusion Energi has an EPA-estimated rating of 43
city/41 hwy/42 combined MPG, a 14 gallon tank and 21 miles of
all-electric range. Range calculation is based on
www.fueleconomy.gov. The 2017 Ford Fusion Hybrid has an
EPA-estimated rating of 43 city/41 hwy/42 combined and a 13.5
gallon tank. Actual mileage and range will vary.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company, visit
www.corporate.ford.com.
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Ford Motor CompanyChris Terry313.319.7398cterry34@ford.com
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