Bluemercury Opens 100th Store
July 22 2016 - 9:05AM
Business Wire
Company poised for sustained growth in coming years
Seventeen years after its founding, Bluemercury,
Inc., the nation's largest and fastest-growing luxury beauty
products and spa retailer announced the opening of its
100th store in Savannah, Georgia. This milestone achievement
was marked by a grand opening celebration event that took
place Thursday, July 21, hosted by Marla and
Barry Beck complete with a ribbon cutting ceremony led by Savannah,
Georgia's Mayor Eddie DeLoach.
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Marla and Barry Beck, Founders of
Bluemercury, open 100th store (Photo: Business Wire)
In 1999, Bluemercury Founders Marla Malcolm Beck and Barry
Beck identified a gap in the beauty
market. Cosmetics and skin care products
could largely only be purchased at department stores or
drug stores. With the founding of Bluemercury, the Becks created
the first national neighborhood beauty store,
where customers could receive a personalized, educational, friendly
shopping experience, along with an assortment of the world's most
coveted luxury beauty brands. “We created a revolutionary
retail concept –a store steps from your home, with friendly beauty
experts that know everything about products and can
advise clients on the right solutions to your beauty
and skincare problems. We also wanted a one-stop shop for all
things beauty. We have always offered experiential services –
makeup services, brow stylings, waxing, and facials so all
of our clients’ beauty needs could be met in one place,”
said Marla Beck, Bluemercury Co-Founder & Chief
Executive Officer.
The Savannah store, located at 110 West Broughton
Street, is emblematic of Bluemercury’s past,
present and future; it simultaneously speaks to the brand’s
heritage and its plan for growth. Located in
the historic Jacob’s Men’s Shop Building in downtown Savannah, the
store serves as a beautiful landmark of the innovative spirit
and hospitality central to the Bluemercury
philosophy. The space has a fresh and updated
look, while still preserving
traditional architectural elements such as exposed
brick walls, wood flooring, and the
historic original terrazzo entryway.
Looking forward, Bluemercury Savannah, at
approximately 2,400 square
feet, marks Bluemercury’s foray
into a larger store size retail format. “We
continue to find the retail white space after 17
years in part because of our innovative approach to
merchandising and our exceptionally laser focused real estate
strategy. Our Savannah store builds on our
remarkable success in nearby Charleston, South Carolina, and we
plan to add more stores to the region.” said Barry Beck,
Bluemercury Co-Founder & Chief Operating Officer.
The
Savannah location houses over 70 leading
beauty brands, including longtime Bluemercury
favorites such
as La Mer, Skinceuticals, Natura Bisse, Kiehl’s,
Trish
McEvoy, NARS, Oribe, Molton Brown, along
with newcomers Hourglass, RMS, Tara Smith, and This
Works. Bluemercury’s exclusive products, including the
Trish McEvoy Sun and Sand Planner and the Estee
Lauder Genuine Glow line, and proprietary, clean skincare and
cosmetics brands, M-61 Powerful Skincare and Lune + Aster,
will also be available. Furthermore, Bluemercury Savannah
will feature the company’s first Jo
Malone micro shop; an interactive shop-in-shop that
allows clients to experience the beauty of Jo Malone’s full range
of fragrances, creams and washes.
Marla Beck added, "Bluemercury is also known for discovery
and tips and tricks. I’ve always said, I don’t know what products
we’ll be carrying ten to fifteen years from now, but we’ll always
be the best at giving beauty advice. We look for brands that
have a distinctive point of view. We love brands created by
entrepreneurs and innovators with a strong opinion,
whether it’s Rose Marie-Swift of RMS, Dr. Greg Brown of
Revive, Dina Mojer of Smith and Cult, Oribe,
Trish McEvoy, Laura Mercier, Tara Smith, and more.”
“As we look towards the future,” said Barry Beck, “our approach
always starts with our customer, anchored in providing her a better
more engaging shopping experience. Our beauty experts can
hyper-customize beauty solutions and are human Googles
for beauty products. Bluemercury’s retail expansion
will continue to enhance our core focus on that
hyper-personalized customer experience. Our mission
was—and is— to be the best in the world at giving beauty advice.
Shopping for beauty can be a complicated and
personal process and our beauty experts have become our
enduring secret weapon. They are the most knowledgeable in the
industry.”
Bluemercury will also celebrate their 100th store
with special offers across all doors on Saturday, July 23rd.
Customers can receive complimentary mini-facials and make up
touch-ups, along with product giveaways on Facebook, Twitter, and
Instagram.
ABOUT BLUEMERCURY
Founded in 1999 by Marla and Barry Beck, and
headquartered in Washington, D.C., Bluemercury is the
largest luxury beauty products and retail spa chain in the
nation. Bluemercury carries a selection of luxury beauty
brands in a neighborhood store where skillfully trained beauty
experts offer supreme product knowledge. In March of 2015,
Bluemercury was acquired by Macy's Inc. (NYSE: M)
and will focus its efforts on the expansion of the brand.
www.bluemercury.com
@bluemercury #bluemercury
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