SAN DIEGO, July 20, 2016 /PRNewswire/ -- Sony
Electronics announced today the Z series, the next generation in
television display technology with the ability to reproduce the
deeper blacks, brighter lights, and vibrant colors of the real
world. The new flagship Z series sits atop Sony's current X series
line-up of premium 4K HDR Ultra HD TVs, which includes the award
winning X930D and X940D. The new "Z" moniker designates a
significant leap forward and the ultimate in display technology.
With this advance, Sony brings 4K High Dynamic Range (HDR) to a new
level with ultra-contrast and even more realistic, accurate color,
in order to express what the content creators truly intended.
"The Z series is a generational advance in TV technology, which
brings the 4K HDR viewing experience to a whole new level. Our best
and brightest HDR Ultra HD television is proof of Sony's continuing
commitment to deliver the ultimate home entertainment experiences
to our customers," said Mike Fasulo,
President and COO of Sony Electronics. "With expertise in both the
creative and the technical aspects of 4K HDR shooting, editing,
recording, transmission and display, Sony understands 4K HDR like
no other company. The Z series is a direct result of that unique
partnership between our engineering and creative teams."
The new Z series has adopted the Backlight Master Drive
technology, which Sony introduced as a prototype at CES 2016. The
Backlight Master Drive is precision backlight boosting technology,
which expands brightness and contrast to truly tap the full
combined potential of 4K HDR. To further enhance contrast, the
Backlight Master Drive features a dense LED structure with a super
accurate lighting algorithm, discrete lighting control, and a
unique optical design with a calibrated beam LED, delivering
unprecedented dynamic range with incredibly deep blacks and
dazzling lights for scenes that look more real than ever
before.
Previously, local dimming was controlled by zones with several
LEDs. The discrete LED control feature allows the Backlight Master
Drive to dim and boost each LED individually. With the latest local
dimming algorithm, the Backlight Master Drive delivers total
precision for unparalleled contrast and realism. The Backlight
Master Drive also has a unique optical structure: a calibrated beam
LED design. It gathers the emitted LED lights in a spot and focuses
the drive area more narrowly to display higher contrast. It also
reduces light diffusion and the flare effect that can be seen on
other full-array LED TVs. Additionally, the Z series features a
newly developed 4K image processor, the 4K HDR Processor X1™
Extreme. Combined with Backlight Master Drive™, the Z series is
able to attain extraordinary contrast and extremely accurate, wide
color expression. It offers an even more impressive visual
experience with 4K HDR content.
The new 4K Processor X1 Extreme was developed in order to
provide the ultimate 4K HDR visual experience and is further
refined with 40% more real-time image processing power compared
with our renowned 4K Processor X1™. Incorporating three new
technologies: object-based HDR remaster, dual database processing,
and Super Bit Mapping™ 4K HDR, the X1 Extreme brings 4K HDR content
to a whole new level.
By analyzing images in each scene and correcting the color and
contrast of each object individually, object-based HDR remaster can
reproduce scenes with the detailed texture and appearance of real
life. This technology also up scales HD content to near 4K HDR
quality. In addition to the up-scaling database, the 4K HDR
Processor has a data base specifically for noise reduction. This
processor searches through the thousands of picture patterns in
these unique databases, analyzing each pixel individually in
real-time. The dual database processing removes unwanted noise and
up-scales every image to a crystal clear 4K-quality image.
In addition, Super Bit Mapping 4K HDR creates a smoother,
natural picture. With 14-bit powerful signal processing, it breaks
up the solid bands of color of 8-bit (FHD) or 10-bit (4K) source,
up-converting 14-bit equivalent gradation with 64 times more color
levels. It delivers graceful reproduction of faces, sunsets and
other areas of subtle color gradation.
With these three technologies, 4K HDR Processor X1 Extreme
reproduces a wide variety of content with immersive 4K HDR picture
quality. Combining the 4K HDR Processor X1 Extreme and the
Backlight Master Drive, the new Z9D series offers a visual
experience with more depth, texture and depth than previously
possible.
But, the viewing experience goes beyond the screen. The Z9D has
a slate design that encapsulates the ultimate experience. From the
front, the design exudes sophistication in the form of a simple
black slate, letting viewers immerse themselves in the stunning
power of 4K HDR. From the back, the design keeps all the cables
completely concealed, ensuring that the device strikes an elegant
look from any angle. The Z series also runs on Android TV™ with
Sony's exclusive user interface. Android TV™ lets you explore a
world of movies, music, photos, games, search, apps and more. TV
lovers can watch hit shows and timeless movies from Google Play™
and enjoy what they like to do on a smartphone or tablet, from
their TV. In addition, Android TV's Voice Search feature has been
enhanced to support natural language voice actions and longer, more
complex sentences. And with Google Cast™, users can cast their
favorite entertainment apps such as HBO GO from their Android or
iOS device, Mac or Windows computer or Chromebook to the TV.
From live TV broadcasting to Internet video services, the new
seamless user interface Content Bar includes enhanced content
navigation along with voice search. The new Content Bar features a
genre filtering function (availability region dependent). Instead
of selecting a program from several channels, users can easily
select a program from favorite genres such as sports, music, news,
etc.
Z Series Pricing and Availability
The Z Series 65" and
75" class 4K HDR Ultra HD TVs are available for pre-sale today, and
will be on-sale at Amazon, BestBuy.com and other authorized dealers
nationwide.
- XBR65Z9D, 65" class (64.5" diagonal), $6,999 MSRP, available summer 2016
- XBR75Z9D, 75" class (74.5" diagonal), $9,999 MSRP, available summer 2016
- XBR100Z9D, 100" class (99.5" diagonal), pricing and
availability details to be announced later this year
For more information, please visit www.Sony.com/Z9D and follow
#SonyZTV on Twitter for the latest Sony 4K HDR news.
Photo - http://photos.prnewswire.com/prnh/20160720/391435
Photo - http://photos.prnewswire.com/prnh/20160720/391445
Logo - http://photos.prnewswire.com/prnh/20140206/LA60150LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sony-launches-the-z-series-the-ultimate-4k-hdr-ultra-hd-tv-300301538.html
SOURCE Sony Electronics