Gap Posts First Comparable-Sales Increase Since March 2015 -- Update
July 07 2016 - 6:53PM
Dow Jones News
By Josh Beckerman
Gap Inc. posted a surprise 2% comparable-sales increase in June
buoyed by strength at its Old Navy brand, following more than a
year of monthly declines.
"We are pleased to see better performance across the portfolio
this month, partly driven by an improvement in June traffic
trends," the retailer said.
In after-hours trading, Gap shares rose 4% to $22.50. Through
Thursday's close, the stock is down 22% in the past three
months.
The 2% increase is in sharp relief to the 3% drop projected by
analysts Thomson Reuters had polled.
The company's namesake brand had a 1% decline in comparable
sales, with Banana Republic down 4% and a 5% increase at Old
Navy.
Total sales rose to $1.57 billion from $1.54 billion.
Gap's last comparable-sales increase was in March 2015. Gap and
other mall-focused chains have been hurt by the rise of online
shopping and the popularity of fast-fashion retailers such as
H&M operator Hennes & Mauritz AB and Zara owner Inditex SA.
Mall-anchored retailers including Aéropostale, Pacific Sunwear of
California Inc. and Wet Seal Inc. have filed for bankruptcy
protection.
Gap said on May 9 said it was suffering from a "tepid macro
environment for apparel retail."
The company previously noted that the timing of Memorial Day
would hurt May sales results and help June figures. On Thursday,
Gap's recorded sales call said Sunday and Monday of that weekend,
included in fiscal June, "provided a strong start" to the
month.
Gap has taken steps to streamline its operations, announcing in
June 2015 that it would close 175 North American Gap stores and
eliminate 250 jobs at its corporate office. This May, Gap said it
would close all of its Old Navy stores in Japan and some
international Banana Republic locations. Gap has about 3,300
company-operated stores and 450 franchised sites.
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
July 07, 2016 18:38 ET (22:38 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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