Coca-Cola Celebrates 75-Year USO Partnership with Red, White and Blue Patriotic Packaging
May 26 2016 - 12:04PM
Business Wire
Limited edition “Share a Coke® and a Song”
packaging features classic song lyric, “I’m Proud To Be An
American”
This summer, The Coca-Cola Company is launching special limited
edition patriotic packaging to honor and celebrate the nation’s
service men and women and to commemorate The Company’s longstanding
partnership with the United Service Organizations (USO) in honor of
its 75th anniversary.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160526006120/en/
Coca-Cola launches limited edition
patriotic packaging to celebrate 75-year partnership with USO.
(Photo: Business Wire)
The limited-edition Share a Coke® and a Song packaging will
feature the classic patriotic song lyric, “I’m Proud To Be An
American.” The custom designed red, white and blue 16-ounce
Coca-Cola® cans are available in select convenience and grocery
stores nationwide now through July 4th while supplies last.
Additionally, 20, 24 and 35 family packages of 12-ounce Coca-Cola®
cans will be wrapped with the patriotic design. As NASCAR’s top
drivers prepare to rev their engines at the Coca-Cola 600—the
country’s largest Memorial Day celebration— the Share a Coke® and a
Song fan activation at Coca-Cola 600 will feature kiosks where race
fans can read about Coca-Cola’s 75-year partnership with the USO
and join the “Campaign to Connect” which encourages them to help
the USO send one million thank you messages to service members
globally. Coca-Cola and the USO will honor 75 service members and
USO volunteers at the beginning of the race and Grand Marshal,
General (Retired) George W. Casey, Jr., Chairman, USO Board of
Governors will give the command to get the Coca-Cola 600
underway.
“Our partnership with the USO dates back to 1941 and we have
worked together for 75 years to help keep service members refreshed
all over the world,” said Erika von Heiland Strader, director,
Community Marketing, Coca-Cola North America. “The custom patriotic
packaging is Coca-Cola’s special way of commemorating and thanking
the USO for its many years of impactful work to help keep the
nation’s military men and women connected to family, home and
country throughout their time of service.”
This Memorial Day weekend, Coca-Cola 600 attendees will also get
a taste of the official Share a Coke® and a Song experiential tour
where they can listen to popular tunes while flaunting their lip
syncing skills and staying refreshed with ice-cold Coca-Cola
beverages. “This is an exciting year for us and we are thrilled
that our longtime partner Coca-Cola is playing a large role in the
USO’s 75th anniversary celebration,” said Kymm Carlson, USO
director of corporate alliances. “Enduring support like Coca-Cola’s
has a great impact on how the USO is able to deliver refreshments
worldwide to our men and women in uniform that leaves them feeling
connected to the country they serve.”
The patriotic celebration will continue through July 4th weekend
as part of the Coke Zero 400 Powered By Coca-Cola at Daytona
International Speedway.
Visit Coca-Cola Journey to learn more about the Coca-Cola 600
activations and 75-year partnership between the USO and The
Coca-Cola Company.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most
valuable and recognizable brands, our Company's portfolio features
20 billion-dollar brands including, Diet Coke, Fanta, Sprite,
Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the
No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of more than 1.9 billion servings a
day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a
safe, inclusive work environment for our associates, and enhance
the economic development of the communities where we
operate. Together with our bottling partners, we rank among
the world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo,visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160526006120/en/
The Coca-Cola CompanyYunice Emir,
404-676-8022yemir@coca-cola.com
Coca Cola (NYSE:KO)
Historical Stock Chart
From Aug 2024 to Sep 2024
Coca Cola (NYSE:KO)
Historical Stock Chart
From Sep 2023 to Sep 2024