Apple Union Square Highlights New Design Elements, Community Programs
May 19 2016 - 1:30PM
Business Wire
Apple® today revealed its new store on San Francisco’s Union
Square, offering many new features and services rolling out to
Apple retail stores worldwide. The new store will open its
signature 42-foot tall sliding glass doors to customers on
Saturday, May 21 at 10 a.m.
“Fifteen years ago today Apple opened its first two stores and
we’re thrilled to mark the occasion with the opening of Apple Union
Square in San Francisco,” said Angela Ahrendts, Apple’s senior vice
president of Retail and Online Stores. “We are not just evolving
our store design, but its purpose and greater role in the community
as we educate and entertain visitors and serve our network of local
entrepreneurs.”
Apple Union Square’s glass doors open the store to Post Street
and Union Square. The building’s unique position connects San
Francisco’s most famous square to a rejuvenated plaza to the north,
creating a beautiful gathering place for the community. The
art-filled plaza offers seating, public Wi-Fi, a 50-foot tall
“green wall” and regular acoustic performances. The store is
powered by 100 percent renewable energy, including power produced
by photovoltaic panels integrated into the building’s roof.
“We have a deep commitment to the cities we work in, and are
aware of the importance that architecture plays in the community,”
said Jonathan Ive, Apple’s chief design officer. “It all starts
with the storefront — taking transparency to a whole new level —
where the building blends the inside and the outside, breaking down
barriers and making it more egalitarian and accessible.”
Features in the new Apple Union Square design include:
- “The Avenue,” inspired by the window
displays along a boulevard that dynamically change with the season.
Avenue walls are interactive themed “windows” where Apple’s
products and services come to life, from music, to creativity,
apps, photography and more. New “Creative Pros,” Apple experts in
creative arts, offer advice and expertise at each of the displays.
Customers will also find “Only at Apple” products on the Avenue, a
curated collection of third-party accessories.
- “Genius Grove” invites customers to get
support working side-by-side with Geniuses under the comfortable
canopy of local trees in the heart of the store.
- “The Forum” is a vibrant gathering
place, centered around a 6K Video Wall. It is home to “Today at
Apple,” which brings to the community the world’s most talented
artists, photographers, musicians, gamers, developers and
entrepreneurs to inspire and educate our customers to go further
with the things they are passionate about. Today at
Apple includes year-round programs for kids, new monthly
events for teachers, sessions for current and aspiring developers,
Creative Sessions in partnership with local experts in creative
arts, Game Night with editors from Apple’s App Store® and more. The
Forum and Video Wall are a place of discovery, including events
about the making of movies from iTunes®, or exclusive premieres of
new music and music videos from Apple Music™.
- “The Plaza” will be found only at
Apple’s most significant stores, including Apple Union Square. It’s
open to the public 24 hours a day, features public Wi-Fi and
seating, and takes Today at Apple outside, with a regular weekend
series of well known local acoustic performances such as Travis
Hayes and global talents like Escondido, who will then give
exclusive interviews about their craft in the Forum. The Plaza at
Apple Union Square features a fountain by well-known San Francisco
sculptor Ruth Asawa, originally commissioned in 1969, and a new
work, “Love” by local artist Laura Kimpton, commissioned by Hyatt
Hotels.
- “The Boardroom” is an intimate space
where the store’s Business Team offers hands-on advice and training
to entrepreneurs, developers and other small and medium business
customers.
Apple’s original San Francisco store opened on Stockton Street
in 2004 with about 100 employees. Having welcomed more than 20
million visitors, and seen the launch of iPhone®, iPad®, MacBook
Air®, Apple TV®, Apple Watch® and more, the team moving to Apple
Union Square has grown to more than 350.
While the store offers regular learning experiences in the Forum
and Plaza, Apple is also committed to furthering creative arts
education throughout San Francisco. Apple is working with the Ruth
Asawa School of the Arts to build a visual arts lab with 45
workstations outfitted with the latest Apple products.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, OS X, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s 100,000 employees are
dedicated to making the best products on earth, and to leaving the
world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR
website (www.apple.com/pr), or call Apple’s Media Helpline at (408)
974-2042.
© 2016 Apple Inc. All rights reserved. Apple, the Apple logo,
App Store, iTunes, Apple Music, iPhone, iPad, MacBook Air, Apple TV
and Apple Watch are trademarks of Apple. Other company and product
names may be trademarks of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160519006416/en/
AppleAmy Bessette, 408-862-8012abessette@apple.comNick Leahy,
408-862-5012nleahy@apple.com
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