Starbucks Customers Get Exclusive Preview of Corinne Bailey Rae Album, The Heart Speaks In Whispers
May 04 2016 - 8:00AM
Business Wire
GRAMMY® Award Winning Artist to Debut First
Album in Six Years on May 4 in More Than 7,500 Starbucks®
Company-Operated Stores Nationwide
Starbucks digital music platform allows
Starbucks customers to discover her music before anyone else
Corinne Bailey Rae is the first featured artist
in a series curated by Starbucks Entertainment Team
Starbucks Coffee Company (NASDAQ: SBUX) today announced its
first-ever, exclusive preview of a studio album in Starbucks®
stores, which will be played overhead more than a week ahead of its
official release. Today, at 12 p.m. local time, Starbucks customers
will be the first to hear the latest album from GRAMMY award winner
Corinne Bailey Rae, The Heart Speaks in Whispers (Virgin Records),
in its entirety at more than 7,500 participating U.S.
company-operated stores. The album will be widely released on May
13.
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Starbucks customers to get exclusive
preview of new Corinne Bailey Rae album at participating stores.
(Photo: Business Wire)
“Sharing Corinne’s album first in Starbucks stores is a proud
moment for us. We’ve been big fans of her music ever since carrying
her first album in our stores 10 years ago and are so excited she
chose us to preview The Heart Speaks in Whispers,” said Gina Woods,
vice president of Starbucks Entertainment. “Our music platform,
which connects our thousands of stores and millions of Starbucks
customers, gives artists a significant opportunity to reach people
who are just as passionate about music as we are.”
This collaboration is the first of several featured artists the
company has planned as they look for unique ways to share new and
emerging artist content with customers. The in-house Starbucks
Entertainment team is responsible for programming the music heard
in Starbucks® stores, which includes thousands of songs across all
genres, reaching nearly 90 million customers globally, each week.
Following its May 13 release, songs from The Heart Speaks in
Whispers will be played daily at participating Starbucks®
locations.
In addition to being able to hear the album in stores today,
beginning May 13, more than 12 million Starbucks Rewards™ members
and users of the Starbucks® mobile app will be able to discover
this new music playing overhead because of the digital integration
with the company’s retail footprint. This functionality also allows
customers to save the songs to their playlist on Spotify and take
it with them when they leave Starbucks.*
“Starbucks has always been a place to connect with people and be
inspired. I’ve written there, held meetings and sat back and people
watched, which is one of my favorite things to do,” said Corinne
Bailey Rae. “From the beginning Starbucks has given artists a
platform to be discovered and enjoyed. So many people came to my
album from hearing it in Starbucks and they have supported me right
from the start. I’m excited to give millions of Starbucks customers
an exclusive preview of my brand new album. I love this record and
hope you have time to take a moment to enjoy it.”
The critically-acclaimed album is co-produced by Bailey Rae with
Steve Brown and features a number of notable musicians
including Paris Strother and Amber Strother from the
LA-based future-soul band KING, Esperanza Spalding,
Pino Palladino (D’Angelo, Erykah Badu, The Who), James
Gadson (Marvin Gaye, Bill Withers), Marcus Miller (Miles
Davis, Herbie Hancock), and Moses Sumney (Beck).
In addition to premiering her album at Starbucks, Bailey Rae
also curated a Guest DJ playlist for Starbucks, which will be
available on May 20. Customers can find Starbucks Guest DJ
playlists through the Starbucks® mobile app, or by visiting
Starbucks profile on Spotify.
About Starbucks:
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com.
* Starbucks customers will need a Spotify account to save or
create Spotify playlists, and must have a Spotify account to play
music. Customers must connect their Starbucks and Spotify Free or
Premium accounts to save music. Data connection may be
required.
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Starbucks Coffee CompanyMaggie Jantzen,
206-318-7100press@starbucks.com
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