Icons of Fashion Design Create Unique Looks
Inspired by Characters from “Star Wars: The Force Awakens” to be
Auctioned for Bloomingdale’s Holiday Charity Partner
In celebration of Lucasfilm’s highly anticipated film, Star
Wars: The Force Awakens, Disney Consumer Products and
Bloomingdale's are joining forces with an illustrious group of
designers in a new fashion-meets-fundraising initiative, “Force 4
Fashion.” Taking inspiration from the film’s costume designer,
Michael Kaplan, fashion favorites Cynthia Rowley, Diane von
Furstenberg, Giles Deacon, Halston, Opening Ceremony, Ovadia &
Sons, Parker, Rag & Bone, Timo Weiland and Todd Snyder are each
creating an outfit to be auctioned for charity that pays homage to
characters from the new movie.
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“This collaboration celebrates the distinctive synergy between
film and fashion in the run up to an exceptional moment in the
history of pop culture. We’re excited to see how this incredible
lineup of designers interprets Star Wars characters in unique ways,
as well as to raise money for a great cause,” said Leslie Ferraro,
Co-Chair, Disney Consumer Products and Interactive Media and
President, Disney Consumer Products.
The designers’ looks will be revealed at a “Force 4 Fashion”
launch event, presented by Kay Jewelers, in New York City on
December 2nd before going on display in Bloomingdale’s NYC flagship
windows the following day. Outfits will then be auctioned off
December 2-18 by Bloomingdale’s on CharityBuzz.com, with the
proceeds benefiting their holiday charity partner, Child Mind
Institute, on behalf of Star Wars: Force For Change – a charitable
initiative that empowers people to make a positive impact on the
world around them.
Additionally, Michael Kaplan has designed three, limited edition
“little brown bag” reusable totes, only available for purchase at
Bloomingdale’s during the holiday season starting just before
Thanksgiving. The Star Wars-themed totes will be merchandised in
pop-up shops featuring various Star Wars-inspired merchandise.
“Bloomingdale’s is thrilled to join forces with such a historic
yet continually ground breaking film,” said Anne Keating,
Bloomingdale’s Senior Vice President of Public Relations, Special
Events and Philanthropy. “We are excited to fuse fashion with pop
culture to raise awareness and funds for our long standing partner,
Child Mind Institute, which has been a pioneer for children’s
mental health.”
In addition to these bespoke fashion collaborations Star Wars
fans can find ready-to-wear apparel and accessories at a broad
range of retailers.
For more information about “Force 4 Fashion” please visit
StarWars.com and follow the social conversation using the hashtag
#Force4Fashion.
Star Wars: The Force Awakens opens in U.S. theaters on December
18, 2015.
Globally: “Star Wars: Fashion Finds The
Force” Launches in London
Star Wars’ association with British fashion and design will also
be celebrated by London-based designers Agi & Sam, Bobby Abley,
Christopher Raeburn, J.W. Anderson, Nasir Mazhar, Peter Pilotto,
Phoebe English, Preen and Thomas Tait. These 10 designers have also
created catwalk looks inspired by Star Wars: The Force Awakens.
Their designs will be showcased at an extraordinary “Star Wars:
Fashion Finds The Force” presentation on November 26th in London,
following which they will be available to fans worldwide by online
auction at www.starwarsfashion.london with all proceeds donated to
Great Ormond Street Hospital Children’s Charity, on behalf of Star
Wars: Force for Change initiative.
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand priorities: Disney
Media, Classics & Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney Fairies, Lucasfilm and
Marvel. Disney Publishing Worldwide (DPW) is the world's largest
publisher of children's books, magazines, and apps, igniting
imagination through storytelling in ever-inventive ways. DPW
creates and publishes books, magazines, eBooks and apps both
vertically in-house and through an extensive worldwide licensing
structure. DPW is also committed to the educational development of
children around the world through Disney Learning, which includes
our flagship learning brand, Disney Imagicademy, as well as Disney
English and other Disney-themed learning products. The Disney Store
retail chain operates across North America, Europe and Japan with
more than 350 stores worldwide and is known for providing consumers
with high-quality, unique products. Disney Store operates ecommerce
channels in nine countries, which can be found here. For more
information, please visit Disney Consumer Products
www.DisneyConsumerProducts.com.
About Bloomingdale’s
Bloomingdale's is America's only nationwide, full-line, upscale
department store and a division of Macy's, Inc. It was founded in
1872 and currently operates 38 Bloomingdale’s stores and 13
Bloomingdale’s, The Outlet Stores in New York, New Jersey,
Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia,
Florida, New Hampshire, California, Texas and Hawaii. In addition,
Bloomingdale's has an international presence with a location in
Dubai. Be sure to follow @bloomingdales on social media, become a
Loyallist, and for more information, or to shop any time, visit
www.bloomingdales.com.
About Kay Jewelers
Kay® Jewelers, the number one jewelry store in America, is
conveniently located in malls and off-mall shopping centers across
the country. Kay® Jewelers is operated by Signet Jewelers Limited,
the world’s largest retailer of diamond jewelry. Signet Jewelers
operates Kay® Jewelers among its approximately 3,600 stores. For
additional information on Kay® Jewelers visit www.Kay.com, follow
us on Facebook® (www.facebook.com/KayJewelers), Twitter®
(www.twitter.com/KayJewelers), YouTube
(www.youtube.com/KayJewelers), Pinterest
(www.pinterest.com/KayJewelers) and Instagram
(www.instagram.com/KayJewelers).
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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version on businesswire.com: http://www.businesswire.com/news/home/20151117005747/en/
Disney Consumer ProductsJoss
Hastings818-544-0382joss.hastings@disney.comorLauren B.
Purnell818-544-0393lauren.b.purnell@disney.comorBloomingdale’sJulia
AustinOVP of National Media
Relations212-705-2439Julia.austin@bloomingdales.comorKay
JewelersKimberly KanaryVice President, Public Relations &
Social Media330-668-5785kkanary@jewels.com
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