Kendall and Kylie Jenner Join Glu's Celebrity Cast
March 17 2015 - 8:00AM
Kendall and Kylie
Jenner Join Glu's Celebrity Cast
The sisters' style and
personalities coming to a new, standalone free-to-play mobile
game
San Francisco, Calif. - March 17,
2015 - Glu Mobile Inc. (NASDAQ: GLUU), a leading global
developer and publisher of free-to-play games for smartphone and
tablet devices, today announced that the company will partner with
Kendall and Kylie Jenner on the development of a new mobile game.
Featuring the voices, likenesses, and creative influences of
Kendall and Kylie, the game will allow players to interact with the
sisters as friends and mentors as they work to realize their
creative and career aspirations. Glu expects to launch the game
worldwide in late 2015 on iOS and Android. To the delight of
players, Kendall's and Kylie's digital personas were first
introduced as characters in Kim Kardashian:
Hollywood.
The Jenner sisters have risen from reality TV fame
to become globally recognized personalities and fashion icons.
Kendall Jenner is a leading high fashion model, most recently
gracing the runway for several designers at Paris Fashion Week
2015. She is also the face of several global ad campaigns for
worldwide renowned fashion brands and a major cosmetic line. Kylie
Jenner also frequently graces the covers of leading fashion and
culture publications, most recently featured on the cover of Fault
Magazine's 20th Anniversary
issue. She is also an ambassador for several clothing lines and
beauty products.
"Kendall and Kylie Jenner bring a tremendous
amount of brand power and social impact to an audience largely
untapped by the gaming industry. We are pleased to partner with
them over the 5-year contract term," said Glu CEO, Niccolo de Masi.
"We expect that their creative input along with Glu's expertise in
the celebrity-based mobile gaming genre will produce an experience
that resonates with Kendall's and Kylie's more than 72 million*
social followers around the world. With the addition of Kendall and
Kylie to our portfolio, by the end of 2015 Glu's celebrity gaming
platform will be supported by more than 300 million** total social
followers."
Glu will provide additional details on the game's
development and Kendall and Kylie's involvement at a later
date.
* Kendall's social audience as of
March 15, 2015: 7.6 Million on Facebook, 9.9 Million on Twitter,
21.2 Million on Instagram. There is some fan overlap between these
social channels and Kylie's social channels.
* Kylie's social audience as of
March 15, 2015: 6 Million on Facebook, 8.6 Million on Twitter, 18.8
Million on Instagram. There is some fan overlap between these
social channels and Kendall's social channels.
**Based on the combined
Facebook, Twitter and Instagram audience of
Kendall and Kylie Jenner, Kim Kardashian-West and Katy Perry as of
March 15, 2015. There is some fan overlap between these social
channels and celebrities.
###
Cautions Regarding
Forward-Looking Statements
This press release contains certain "forward-looking statements"
related to the business of Glu Mobile Inc., including statements
regarding the expected launch date and distribution breadth of the
game Glu is developing with Kendall and Kylie Jenner, that Kendall
and Kylie Jenner will bring a tremendous amount of brand power and
social impact to an audience largely untapped by the gaming
industry, the expectation that their creative input along with
Glu's expertise in the celebrity-based mobile gaming genre will
produce an experience that excites Kendall's and Kylie's more than
72 million* social followers around the world and the expectation
that by the end of 2015 Glu's celebrity gaming platform will be
supported by more than 300 million** total social followers. Such
forward-looking statements involve known and unknown risks and
uncertainties, including, but not limited to, the risk that we do
not realize the expected benefits from our agreement with Kendall
and Kylie Jenner; the risk that consumer demand for smartphones,
tablets and next-generation platforms does not grow as
significantly as we anticipate or that we will be unable to
capitalize on any such growth; the risk that we do not realize a
sufficient return on our investment with respect to our efforts to
develop free-to-play games for smartphones, tablets and
next-generation platforms; and the risk of product delays. Certain
of these risks and uncertainties are or will be described in
greater detail in our public filings with the SEC. Glu is not under
obligation to (and expressly disclaims any such obligation to)
update or alter its forward-looking statements whether as a result
of new information, future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original IP games such as
CONTRACT KILLER, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY
SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, and
TAP SPORTS BASEBALL, and branded IP games including KIM KARDASHIAN:
HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME, and HERCULES: THE OFFICIAL
GAME, on the App Store, Google Play, Amazon Appstore, Facebook, Mac
App Store, and Windows Phone. Glu's unique technology platform
enables its titles to be accessible to a broad audience of
consumers globally. Founded in 2001, Glu is headquartered in San
Francisco with major U.S. offices outside of Seattle and in Long
Beach, and international locations in Canada, China, India, Japan,
Korea, and Russia. Consumers can find high-quality entertainment
wherever they see the 'g' character logo or at www.glu.com. For
live updates, please follow Glu via Twitter at
www.twitter.com/glumobile or become a Glu fan at
Facebook.com/glumobile.
BLOOD & GLORY, CONTRACT KILLER, DEER HUNTER,
DINER DASH, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS,
TAP SPORTS BASEBALL, GLU, GLU MOBILE and the 'g' character logo are
trademarks of Glu Mobile Inc. or its subsidiaries.
Media Contacts
Jason Enriquez
Glu Mobile Inc.
PR@glu.com
(415) 800-6263
Investor Relations
Contact
ICR, Inc.
Seth Potter
IR@glu.com
(646) 277-1230
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Glu Mobile Inc. via Globenewswire
HUG#1903974
Glu Mobile (NASDAQ:GLUU)
Historical Stock Chart
From Mar 2024 to Apr 2024
Glu Mobile (NASDAQ:GLUU)
Historical Stock Chart
From Apr 2023 to Apr 2024