By Annie Gasparro 

A McDonald's Corp. shareholder group called for changes to the burger giant's long-tenured board of directors, including Chairman Andrew McKenna, because of the company's ongoing sales woes.

CtW Investment Group, which manages pension funds that hold about 0.2% of McDonald's shares, wrote a letter to the company Friday demanding a "robust refreshment of the board's membership and leadership."

McDonald's is in the midst of one of its worst sales slumps in a decade, in part, analysts and executives say, because it has lost touch with many younger consumers. Last month, it announced the surprise retirement of Chief Executive Don Thompson after nearly 25 years at the company but less than three in the top job. It said company veteran Steve Easterbrook would replace him on March 1 as CEO and board member.

Most of McDonald's 14 current directors have been on the board for more than a decade. Mr. McKenna became a director in 1991, and became non-executive chairman in 2004.

"There's no diversity among the board members in terms of their experiences and backgrounds," CtW Executive Director Dieter Waizenegger said in an interview. He said naming a new CEO, and the board's election last month of Google Inc. executive Margo Georgiadis as a new member, were positive steps, but that the board needs more new voices and should disclose its succession plan.

A McDonald's spokeswoman didn't immediately respond to a request for comment.

Write to Annie Gasparro at annie.gasparro@wsj.com

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