Innovative “Miles from Tomorrowland” Product Line from TOMY to be Showcased at New York Toy Fair
February 11 2015 - 1:00PM
Business Wire
Animated Series Rockets to Become Newest Star
on Disney Junior Schedule
Ahead of New York Toy Fair, Disney Consumer Products unveiled
the innovative toy line from TOMY inspired by Disney Junior’s
intergalactic adventure series "Miles from Tomorrowland" which
launched last Friday and reached 2.0 million unique Total Viewers
and 697,000 Kids 2-5, and ranked as the week's #3 cable TV series
among Kids age 2-8. It’s also #1 on the WATCH Disney Junior app,
amassing nearly 17 million video views since December.
Disney Junior’s intergalactic adventure
series "Miles from Tomorrowland" premiered on February 6, and the
“Miles from Tomorrowland”-inspired product collection is available
at Disneystore.com now and the full collection launches at retail
this summer. (Photo: Business Wire)
“Since the debut of Disney Junior, we’ve continued to build a
portfolio of unique and inspiring products that delight parents and
their preschoolers,” said Josh Silverman, executive vice president
of global licensing, Disney Consumer Products. “Space exploration
is incredibly rich territory for innovation, and we’re excited to
launch a product collection that will capture kids’ imaginations
and help bring STEAM themes to life at home.”
"Miles from Tomorrowland" introduces young adventurer Miles
Callisto and his family as they help connect the galaxy on behalf
of the Tomorrowland Transit Authority. The “Miles from
Tomorrowland”-inspired TOMY toy line launches at retail this summer
and includes vehicles, figures, and playsets, as well as science
facts for kids age 2-7 from NASA and NASA's Jet Propulsion
Laboratory (JPL), the Space Tourism Society and Google experts.
Disneystore.com began rolling out the “Miles from Tomorrowland”
product collection on February 6, day-in-date with the animated
series premiere, with product setting in Disney Store locations
nationwide starting February 13. The robust line focuses on outer
space exploration, curiosity and adventure and includes toys,
books, role play, apparel home décor, accessories and more.
Extending the story through a digital experience, the new “Miles
from Tomorrowland: Missions” app from Disney Publishing Worldwide
also celebrated its launch on premiere day.
Disney Junior in-line retail shelf space has more than doubled
in two years, with product lines inspired by “Miles from
Tomorrowland,” “Doc McStuffins,” “Sofia the First,” “Mickey Mouse
Clubhouse,” “Jake and the Never Land Pirates,” “Sheriff Callie,”
and “Minnie’s Bow-tique.” The franchise continues to showcase
category expansion with the launch of Jake and the Never Land
Pirates LEGO DUPLO, Sofia the First bedding by Jay Franco and Doc
McStuffins Band-Aids by Johnson & Johnson, which were
introduced in 2014 and quickly became the #1 girls-licensed
Band-Aid brand item of the year.
The Disney Publishing Worldwide (DPW) Disney Junior slate
includes more than 4,700 titles, including The New York Times
best-selling picture book Sofia the First: Floating Palace as well
as new stories featuring Doc McStuffins and Jake and the Never Land
Pirates. In addition, there have been more than 5 million downloads
worldwide of Disney Junior apps, including top selections Sofia the
First: Story Theater and Doc McStuffins: Mobile Clinic Rescue.
Parents and kids will have an even wider selection of Disney Junior
books and apps to choose from in 2015, as DPW introduces more new
and exciting properties, including “Miles from Tomorrowland” and
“The Lion Guard.”
To view highlights from the “Miles from Tomorrowland” product
collection, visit bit.ly/MilesImages.
About Disney Junior
Disney Junior reflects the emotional connection generations of
consumers have to Disney storytelling and Disney characters, both
classic and contemporary. It invites mom and dad to join their
child in the Disney experience of magical, musical and heartfelt
stories and characters while incorporating specific learning and
development themes designed for kids age 2-7. Disney Junior's
series blend Disney's unparalleled storytelling and characters kids
love deeply with learning, including early math, language skills,
healthy eating and lifestyles, and social skills. In the U.S.,
Disney Junior is a daily programming block on Disney Channel and a
24-hour channel. There are 34 Disney Junior channels in 25
languages around the world.
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand
priorities: Disney Media, Classics &
Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney Publishing
Worldwide (DPW) is the world's largest publisher of children's
books, magazines, and apps, igniting imagination through
storytelling in ever-inventive ways. DPW creates and publishes
books, magazines, eBooks and apps both in-house and through an
extensive worldwide licensing structure. DPW is also committed to
the educational development of children around the world through
Disney Learning, which includes the flagship learning
brand, Disney Imagicademy, as well as Disney English and other
Disney-themed learning products. The Disney Store retail chain
operates across North America, Europe and Japan with more than 350
stores worldwide and is known for providing consumers with
high-quality, unique products. Disney Store operates ecommerce
sites in nine countries shown here. For more information, please
visit Disney Consumer Products www.DisneyConsumerProducts.com
About TOMY
TOMY is the largest toy company in Japan with a history of
making innovative toys for over 90 years. TOMY’s range spans from
toys such as Tomica and John Deere die-cast cars, Plarail trains,
infant toys such as Lamaze and The First Years, boys toys including
the Beyblade and Transformers range, to being the pioneer in
Omnibot robotic toys. TOMY has been working together with Disney
since 1956.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150211006154/en/
Disney Consumer ProductsJoss
Hastings818.544.0382Joss.Hastings@disney.comorShawn
Turner818.544.0848Shawn.N.Turner@disney.com
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