DISH Invites Customers to Deflate the Game Not the Ads
January 29 2015 - 9:07AM
Business Wire
- DISH’s exclusive AutoHop feature
‘reversed’ for the biggest ad day of the year
DISH Network L.L.C. announced today that customers can enable
“Reverse AutoHop” to watch just the commercials the day after
Sunday’s big game. DISH customers will have the option to enable
DISH’s AutoHop™ feature on the Hopper® Whole-Home HD DVR to skip
straight to the popular commercials, rather than skip over
them.
“This day is about two things: football and commercials, and for
good reason -- both are entertaining and our customers love them,”
said Vivek Khemka, DISH senior vice president of product
management. “We’ve decided to flip our user-enabled ad-skipping
feature on its head so customers can watch the ads uninterrupted
the next day when everyone is talking about them.”
“We have several clients running Super Bowl ads this year, and
DISH’s creative technology means more people will see those ads,”
said Bill Koenigsberg, president, CEO and founder of Horizon Media.
“Making these entertaining ads ‘appointment watching’ after the
game puts the brands front and center for an even wider audience.
Regardless of who wins the game, that’s a win for advertisers and
consumers.”
Customers can enable the “Reverse AutoHop” feature the day after
the game to skip the game and watch the commercials back-to-back.
Hopper customers must have the PrimeTime Anytime™ feature enabled
for NBC prior to the game. If customers want to re-watch the game,
they have that option as well.
About DISH
DISH Network Corp. (NASDAQ: DISH), through its subsidiary DISH
Network L.L.C., provides approximately 14.041 million satellite TV
customers, as of Sept. 30, 2014, with the highest-quality
programming and technology with the most choices at the best value.
Subscribers enjoy a high definition line-up with more than 200
national HD channels, the most international channels, and
award-winning HD and DVR technology. DISH Network Corp. is a
Fortune 250 company. Visit www.dish.com.
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DISH NetworkJohn Tagle,
303-723-3348john.tagle@dish.com@DISHNews
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