MIAMI, Nov. 24, 2014 /PRNewswire/ -- Absolut Elyx - the
first single-estate, luxury vodka - will exclusively create a
private pop-up club, Casa Elyx during Art
Basel's Miami Beach show
this year. Inspired by the effervescent creativity arising out of
Latin America, and Miami's position as a connection point between
the northern and southern hemisphere, Casa Elyx will showcase the
most exciting artists, curators and projects that have emerged over
the past year. Absolut is the official sponsor of
Art Basel.
The two thousand square foot roof deck at Casa Elyx will feature
cocktails by John Lermayer - including the signature copper
pineapple serve - fresh coconuts, a plunge pool, panoramic views of
the ocean and waterfront, and a retreat below with a library punch
room and hidden speakeasy to escape the frenzy of the fair. The new
pop-up club will feature talent from across the continent, as well
as emerging trends and movements while celebrating the region's
coming-of-age as one of the world's leading creative forces.
Highlights of the week include: a celebration of Inhotim and a
showcase of Cidade Matarazzo - which was considered South America's most groundbreaking art event
of the year - in collaboration with curator, Marc Pottier and artists, Janaiana Tschape,
Oskar Metsavaht, Naziha Mestaoui and Vincent Rosenblatt. The event will also
celebrate the launch of the book 'Feito Por Brasileros' and feature
site-specific installations. Bolivia's most thought-provoking contemporary
artist, Gaston Ugalde will unveil a
new series of specially commissioned works during a dedicated
cocktail event, while a collective of blind photographers from
Mexican NGO, Ojos Que Sienten will present pieces created over the
course of the week capturing the emotional energy of Casa Elyx and
Art Basel's Miami Beach show.
"Inspired by the dynamic, cultural movement in Latin America, we created Casa Elyx to
celebrate pioneering forces from the region while providing an
artistic oasis to retreat," said Jonas Tahlin, Chief Executive
Officer - Absolut Elyx. "Absolut Elyx represents the intersection
of modern day luxury combined with integrity and substance. The
creative movement is a testament to the enduring passion, spirit
and resilience of the region, and with our official debut at Art
Basel Miami Beach this year - Casa Elyx will offer thoughtful
dialogue and inspiration for all."
Launched in 2013, Absolut Elyx is The Absolut Company's new
luxury vodka
made
exclusively from single-estate wheat from Rabelof Castle in
Sweden. With a unique copper
distillation process, which filters out impurities to ensure a rich
and silky taste, Absolut Elyx combines tradition with craftsmanship
through its sleek, artistically designed copper and glass bottle.
Absolut Elyx retails at $49 per 1L
bottle, and is available at select high-end retailers, restaurants
and bars across the U.S. The advertising campaign launch featured
Chloe Sevigny and Charlotte
Gainsbourg.
Casa Elyx is located on the rooftop at 2901 Collins Avenue,
Miami Beach, Florida. Visit
www.facebook.com/absolutelyx.us or follow @absolutelyx #casaelyx
for further information and updates. www.absolutelyx.com
About Pernod Ricard USA®
Pernod Ricard USA is the
premium spirits and wine company in the U.S., and the largest
subsidiary of Paris, France-based
Pernod Ricard SA, which employs more than 18,000 people worldwide
and is listed on the NYSE Euronext exchange (Ticker: RI).
The company's leading spirits and wines include such prestigious
brands as Absolut® Vodka, Chivas Regal® Scotch
Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson®
Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™
Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint
venture with Tequila Avion); such
superior wines as Jacob's Creek® and Brancott Estate®; and
such exquisite champagnes and sparkling wines as Perrier-Jouet®
Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in
Purchase, New York, and has
roughly 850 employees across the country. Pernod Ricard
USA urges all adults to consume
its products responsibly and has an active campaign to promote
responsible drinking. For more information on this, please visit:
www.acceptresponsibility.org.
About Art Basel
Art Basel stages the world's
premier art shows for Modern and contemporary works, sited in
Basel, Miami Beach and Hong
Kong. Defined by its host city and region, each show is
unique, which reflected in its participating galleries, artworks
presented and the content of parallel programming produced in
collaboration with local institutions for each edition. In
addition to ambitious stands featuring leading galleries from
around the globe, each show's singular exhibition sectors spotlight
the latest developments in the visual arts, offering visitors
new ideas, new inspiration and new contacts in the art world.
Please visit www.artbasel.com for additional information.
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SOURCE Absolut Elyx