Opening Ceremony, Intel Take Wraps off Capabilities for MICA, My Intelligent Communication Accessory
November 17 2014 - 3:00PM
Business Wire
NEWS HIGHLIGHTS
- MICA, My Intelligent Communication
Accessory, designed by Opening Ceremony, engineered by Intel,
connects fashion-forward women to text messages, Google** and
Facebook* notifications, and local business recommendations powered
by Yelp* and TomTom*.
- An intelligent bracelet composed of
precious gems and Ayers snakeskin, MICA will retail for $495, which
includes two years of AT&T* wireless data service provided by
Intel.
- MICA will be available by early
December exclusively in the U.S. at Opening Ceremony New York and
Los Angeles, select Barneys New York locations, and online at
OpeningCeremony.us and Barneys.com.
Opening Ceremony and Intel today took the wraps off the complete
features of MICA, My Intelligent Communication Accessory, the smart
and fashionable luxury accessory that truly redefines the concept
of wearable technology. MICA is a beautiful and intelligent
bracelet that provides today’s highly connected woman with access
to text messages, Yelp, Gmail** notifications, Facebook events and
Google Calendar** through discreet notifications delivered directly
to the wrist.
MICA displaying Near Me feature powered
by Yelp (Photo: Business Wire)
The feminine communications accessory will be available by early
December in the United States and will retail exclusively at
Opening Ceremony New York and Los Angeles, select Barneys New York
locations, and online at Openingceremony.us and Barneys.com.
“Our pioneering collaboration with Opening Ceremony and the
introduction of this category-defining smart jewelry piece advances
wearable technology as a distinctively stylish accessory that
places importance on both aesthetics and functionality,” said Ayse
Ildeniz, vice president and general manager for business
development and strategy, New Devices Group at Intel Corporation.
“MICA captures Intel’s philosophy that technology should enhance
jewelry in order to make wearable technology truly ‘wantable,’ in
addition to seamless and productive.”
“Today’s modern woman maintains selectivity and exclusivity when
choosing accessories, and MICA embodies a beautifully unique
statement piece,” said Humberto Leon, co-founder and creative
director, Opening Ceremony. “The wearable space is an exciting,
rapidly expanding category, and it has been a thrill to be involved
in the convergence of fashion and technology through this
collaboration with Intel.”
"Mobile technology really guides everything we do. The issue for
many consumers on wearable technology lies in the fact that the
devices typically are not attractive and are often times
cumbersome,” said Daniella Vitale, chief operating officer and
senior executive vice president, Barneys New York. “Opening
Ceremony founders Carol and Humberto, along with Intel, had the
prescience to create something functional but also beautiful and
chic. We are excited to be the first on something that mirrors the
Barneys strategy of a beautiful, exclusive and unique product!"
“MICA acts as an extension of a customer’s smartphone, for those
times when it’s not convenient to carry with you,” said Chris
Penrose, senior vice president, Internet of Things, AT&T. “It
allows customers to receive texts and email notifications so that
they can stay connected, while still wearing a fashionable jewelry
piece to almost any occasion.”
MICA PRODUCT HIGHLIGHTS:
Reflecting market research garnered from the Opening Ceremony
community and influencers in the industry, Opening Ceremony and
Intel developed the design, features and purpose of the MICA
bracelet for the woman who is always on the go and enjoys being
socially connected, and who has a deep appreciation for fashion.
Via a touch-screen sapphire display, wearers can easily view
content. Vibration-based alerts, a curated VIP contact list and
customizable quick replies deliver notifications directly to the
wrist – eliminating the need to fumble through a handbag or
interrupt a meeting or event.
- Messaging: MICA provides access
to text messages and notifications of incoming mails from
“important contacts” as designated in Gmail. Users can dismiss
notifications from the device and respond with customizable quick
replies.
- Calendar and Event
Notifications: MICA displays Google Calendar and Facebook event
notifications while enabling users to accept or reject
appointments.
- Personal Concierge: MICA offers
intelligent reminders, “Time to Go” (TTG), powered by TomTom and
Intel, that dynamically adjust based on location to account for the
time required to get to the next appointment. MICA also provides
users with access to Yelp local search, which includes business
ratings and reviews. MICA wearers can use Yelp to locate
restaurants, shops and other local businesses nearby.
- Priority Notifications: Users
can curate a VIP contact list that filters notifications and text
messages. Vibration-based alerts discreetly alert the wearer to
incoming alerts.
- Design: Elevating the appearance
of traditional wearable devices, MICA’s cutting-edge design is
constructed of premium finishes and 18K gold coating with a curved
sapphire glass touch screen display. One style features black water
snake skin, pearls from China and lapis stones from Madagascar,
while the other style features white water snake skin, tiger’s eye
from South Africa and obsidian from Russia.
- Configuration and Security: The
bracelet provides remote access and locking, the ability to locate
the device, and configuration capabilities via a Web-based
portal.
- Two-Year AT&T Data Service Paid
by Intel: MICA is connected by AT&T and includes a two-year
wireless service plan provided by Intel in the price of the
bracelet.
Pricing, Availability and Additional Product
Information
- Up to two days of battery life
- Micro-USB charging
- Available for sale only in the United
States for $495
ABOUT OPENING CEREMONY
Opening Ceremony, a multifaceted international retailer and
fashion brand, was founded in September 2002 in New York by
Carol Lim and Humberto Leon— with the idea of bringing their love
of travel and fashion to a concept boutique. The company has grown
to encompass several retail outlets in New York, Los Angeles,
London and Tokyo, and the Opening Ceremony ready-to-wear,
accessories and footwear collections for men and women. Opening
Ceremony has also become known for its myriad of innovative
collaborations, including with style icon Chloë Sevigny and
filmmaker Spike Jonze. The company operates a wholesale showroom in
New York representing over 20 international and domestic
brands.
ABOUT BARNEYS NEW YORK
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer
renowned for having the most discerning edit from the world’s top
designers, including women’s and men’s ready-to-wear, accessories,
shoes, jewelry, cosmetics, fragrances, and gifts for the home.
Barneys' signature sense of wit and style is manifested in its
creative advertising campaigns, original holiday themes, and
celebrated window displays. Founded as a men's retailer in 1923 in
downtown Manhattan, it became an international arbiter of high
style for both women and men in the 1970s, renowned for discovering
and developing new and innovative design talent. Today, Barneys New
York operates flagship stores in New York City, Beverly Hills,
Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles and
Scottsdale along with a preeminent luxury online store,
Barneys.com, as well as 21 other stores and outlets across the
United States. For more information about Barneys New York, please
visit www.Barneys.com and explore its luxury content site, The
Window, for an insider's look into the Barneys world: a
behind-the-scenes visit with exciting designers, fashion, events,
and the Barneys team.
ABOUT INTEL
Intel (NASDAQ: INTC) is a world leader in computing innovation.
The company designs and builds the essential technologies that
serve as the foundation for the world’s computing devices. As a
leader in corporate responsibility and sustainability, Intel also
manufactures the world’s first commercially available
“conflict-free” microprocessors. Additional information about Intel
is available
at newsroom.intel.com and blogs.intel.com, and about
Intel’s conflict-free efforts at conflictfree.intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the U.S. and/or other countries.
*Other names and brands may be claimed as the property of
others.
**Google, Gmail and Google Calendar are trademarks of Google
Inc.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141117006392/en/
Barneys New YorkAshley Calandra, +1
212-450-8696acalandra@barneys.comorIntel CorporationEllen Healy, +1
415-802-8352Ellen.healy@intel.comorOPENING CEREMONY CONTACT:Black
FrameJuliana Ribeiro, +1 212-226-2196jribeiro@framenoir.com
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