Disney Consumer Products to Showcase New Frozen and Spider-Man-Branded Bagged Apples at the PMA Fresh Summit Convention & Expo
October 17 2014 - 8:00AM
Business Wire
More than 4.1 Billion Servings of
Disney-Branded Fruits and Vegetables Served Since 2006
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Disney Consumer Products (DCP) continues to introduce new
“better for you” foods featuring some of its most popular
characters to inspire kids worldwide to eat more fruits and
vegetables and lead a healthier lifestyle. More than 4.1 billion
servings of Disney-branded fruits and vegetables have been served
in North America since DCP began tracking in 2006. Disney’s Frozen
and Marvel’s Spider-Man-branded bagged apples by Sage are the
latest additions and available now at grocery retailers nationwide.
DCP’s (booth # 1838) wide assortment of licensed produce, featuring
classic characters like Mickey Mouse to new favorites, will be on
display at the PMA Fresh Summit Convention and Expo on October
17-19 in Anaheim, Calif.
Disney Consumer Products (DCP) continues
to introduce new "better for you" foods featuring some of its most
popular characters to inspire kids worldwide to eat more fruits and
vegetables and lead a healthier lifestyle. Disney’s Frozen and
Marvel’s Spider-Man-branded bagged apples by Sage are the latest
additions, and Disney Foodles by Crunch Pak with the Mickey-shaped
snack tray continue to be a family favorite. More than 4.1 billion
servings of Disney-branded fruits and vegetables have been served
in North America since DCP began tracking in 2006. (Photo: Business
Wire)
“Beyond the toy aisle, Frozen is also keeping the produce
section fresh and cool,” said John T. King, vice president of
licensing, consumables, Disney Consumer Products. “The global
appeal of our stories and characters gives Disney Consumer Products
an opportunity to continue to expand our produce portfolio and
empower parents with more nutritious food options for their
kids.”
Disney Consumer Products’ summer fruit program with Albertsons
significantly increased traffic and produce sales at participating
locations. Select Albertson stores created in-store displays to
highlight the robust selection of Disney-branded fruits, and hosted
kids and family events to encourage healthier eating. Through a
recent collaboration with Winn Dixie, consumers were greeted with
signage featuring characters from popular Disney properties
including Frozen, Disney Princess, and Cars. Select Winn Dixie
stores also hosted Disney-themed events with music, activities, and
samples of fresh fruits and vegetables. Through new collaborations
with DCP, licensees and retailers have seen their produce business
thrive, and the impact on families multiply.
Research has shown that more than 94 percent of moms say healthy
living is important. More than 60 percent of moms say that making
healthy living fun is important to their family, and they look to
Disney over other kids’ entertainment brands to be a leader in
health and wellness.* As a part of the Disney Magic of Healthy
Living initiative, Disney Consumer Products transformed the
landscape of Disney-licensed food offerings and maintains a
balanced portfolio with 85 percent of all of its U.S. licensed food
and beverage products meeting the company's nutrition guidelines
with only 15 percent reserved for special occasion treats. Many of
Disney-licensed foods also carry the Mickey Check, a tool to help
make it easier for kids and families to identify those products
that meet the company’s nutrition guidelines.
Disney Magic of Healthy Living partners with parents to inspire
kids and families to lead healthier lifestyles. Through engaging
content, useful tools and unique experiences, this company-wide
initiative helps parents by making nutritious eating and physical
activity simple and fun. Under the umbrella, the TRYit campaign
inspires kids to try new foods, fun moves, and simple ways to be
their best.
For more information on Disney Magic of Healthy Living and
TRYit, please visit www.thewaltdisneycompany.com/mohl or
www.disney.com/tryit
*Source: Hypothesis Healthy Living A&U (June 2013). Behavior
change data from the 2012 Family Room study.
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand
priorities: Disney Media, Classics &
Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney Publishing
Worldwide (DPW) is the world's largest publisher of children's
books, magazines, and digital products and also includes an English
language learning business, consisting of Disney English learning
centers across China and a supplemental learning book program.
DPW's growing library of digital products includes best-selling
eBook titles and original apps that leverage Disney content in
innovative ways. The Disney Store retail chain operates across
North America, Europe and Japan with more than 350 stores worldwide
and is known for providing consumers with high-quality, unique
products. Disney's official shopping portals online are
www.DisneyStore.com and www.DisneyStore.co.uk. For more
information, please visit Disney Consumer Products,
www.DisneyConsumerProducts.com, or follow us at
www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving,
www.Twitter.com/DisneyLiving and
www.Pinterest.com/DisneyLiving and
www.Instagram.com/DisneyLiving.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141017005083/en/
Disney Consumer ProductsShawn
Turner818.544.0848shawn.n.turner@disney.com
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