Harris Poll*: Inherent Distrust is
Inhibiting Discovery and Innovation
NEWS HIGHLIGHTS
- Survey shows device owners’ lack of
understanding and inherent distrust in data usage but a willingness
to share data if it will aid areas such as healthcare and
education.
- Intel calls on industry to be more
accountable, transparent and provide better security in product
development, privacy practices and policies.
- Personal*, Sensity*, Siemens*,
TrustLayers* and others join Intel to encourage action on privacy
issues.
Today, Intel Corporation convened thought leaders in technology,
healthcare, education and smart cities industries to encourage
action on data privacy issues. Malcolm Harkins, vice president and
chief security and privacy officer for Intel, said that the
potential to unlock revolutionary discoveries is at stake, and
called on the industry to be more transparent and accountable when
collecting and using consumer data.
During his keynote, Harkins highlighted the fact that we are
experiencing the greatest era for innovation opportunity in
history, largely as a result of increased computing, storage, and
analytics capabilities associated with big data, but this also
creates significant uncertainty and concern among people. He
emphasized the importance of rethinking privacy to move beyond a
“check-the-box” compliance obligation driven by legal to a business
function driving innovation that is staffed for privacy
engineering, architecture, and operations that will lead to greater
trust among consumers.
“Innovation will be hindered due to an underlying mistrust among
people about what businesses know about them and how they’re using
that information,” said Harkins. “If we want to spur innovation and
realize the true potential of big data to solve the world’s
greatest challenges, technology leaders and organizations have to
assume responsibility for establishing transparent business
practices, designing privacy-enhancing technologies, and
encouraging legislation that helps instill trust.”
Harkins provided examples of areas where Intel is already making
strides in privacy in its own operations and practices, including
Intel® vProTM Technology, which helps address threat management,
data protection and remote monitoring, the internal deployment of
security business intelligence that enables early detection and
mitigation for advanced threats, as well as the pilot deployment of
sensors and analytics at an Intel plant in Malaysia. In closing,
Harkins challenged the industry to be more transparent while also
providing better security by establishing accountability in all
aspects of the business, from producing products to instilling
practices within the organization that deliver the appropriate
level of security and privacy.
Survey: Lack of Understanding, Trust in Data Privacy
A new survey of U.S. adults, conducted online by Harris Poll* on
behalf of Intel, illustrates both a lack of understanding and an
inherent distrust regarding how their data is used.
A majority of respondents (84 percent) believe that some kind of
data about them or from their devices is being collected and sold
to third parties. Nearly two-thirds of device owners in the survey
admit they have no idea who has access to data from their devices
or how it is used. In addition, half of Americans are unable to
correctly identify the definition of “anonymized” data,
underscoring that consumers lack awareness of how their data can be
protected.
When given a specific benefit to sharing their data, respondents
showed a significant willingness to share if their data were
anonymized. Nearly 60 percent of device owners who are parents
would be open to sharing their children’s anonymized educational
data to improve graduation rates or school systems, and 57 percent
of device owners would share health data (i.e., from fitness apps)
to aid medical research as long as sensitive personal information
was excluded. Millennial (ages 18-34) device owners are more
inclined than their older counterparts to share their data when
there is a direct benefit, but millennials also show greater
concern with keeping their text messages (39 percent) and photos
(31 percent) private than their health data (28 percent).
When considering emerging technologies, 45 percent of Americans
say they are more concerned about privacy for wearable devices than
they are about privacy for smartphones, tablets and PCs. Device
owners show a willingness to explore privacy-related technologies,
with more than half (53 percent) stating they would consider
purchasing an app or service that allows them to choose what type
of data their devices are automatically sharing and with which
companies.
Industry Leaders Join the Discussion to Encourage
Action
Intel was joined by Siemens*,
Personal*, the creator of a virtual vault for individuals to easily
and safely manage their digital information and identity; Sensity*,
a developer of light sensory networks; and TrustLayers*, which
develops automated data compliance tools for large data
systems.
“As we generate more and more social value from big data, it’s
essential that consumer data is protected from misuse,” said Daniel
Weitzner, former White House deputy chief technology officer for
Internet Policy, now principal research scientist at MIT* and
co-founder of TrustLayers. “We can build systems today that allow
confident use and analysis of personal data while providing strong
transparency and accountability to detect and deter misuse. We’re
looking forward to being a strong voice in the next stage of the
data revolution.”
Leaders from the healthcare, education and smart cities
industries joined the discussion including Privacy Analytics*,
which provides risk-based data anonymization methodologies,
software and services for enabling sophisticated analytics while
ensuring individual privacy; Knewton*, which provides an
infrastructure platform that allows others to build
proficiency-based adaptive learning applications; and Streetline*,
a developer of sensor-enabled mobile and web applications that make
parking easier, and cities more efficient.
“Historically, critical data was being released in a trickle, if
at all, due to privacy concerns. By addressing privacy using a
defensible risk based approach, we are able to transform big data
assets into useful, rich information for innovative analytics that
benefit society,” said Nathalie Holmes, vice president of business
development and marketing at Privacy Analytics. “This can enable
amazing discoveries, such as the ability to improve the treatment
and care of HIV patients and developing cancer ‘learning health
systems’ where treatment and outcome data from every previous
patient are used to inform treatment options for new patients at
the bedside.”
“Data enables us to better understand how our children learn and
to create a future in which every student has access to
personalized learning materials that help him or her reach their
learning potential. They have the power to provide valuable insight
so educators can give targeted support for each student,” said
David Liu, chief operating officer of Knewton. “As we embark upon
this journey, it’s important for education companies to be
transparent about and exceedingly careful with the data analyzed.
Ultimately, we believe students should have control of their
data.”
“The proliferation of sensing technology in our cities opens up
new opportunities to capture data from where we live, work, and
play. While real-time data about everything from the availability
of open parking spaces to road surface temperature to sound, light,
and pollution data hold the promise of enhancing city services and
improving quality of life, we as an industry must be mindful about
the real privacy and security issues these new data sources
expose,” said Kurt Buecheler, senior vice president of Business
Development and Channel Partners at Streetline, Inc.
To wrap up the day, Intel’s global privacy officer, David
Hoffman, interviewed Walter Isaacson, best-selling author of Steve
Jobs (2011) and The Innovators (2014) – released yesterday. “The
Innovators should be required reading for every high school
student. The book provides a roadmap for how to combine science and
the humanities to solve the world’s largest challenges,” said
Hoffman. “Big data will play a critical role in the next step in
the evolution of computing. Whether big data is successful in
solving those challenges will largely depend on whether we get the
privacy issues right.”
Methodology
This survey was conducted online within the United States by
Harris Poll on behalf of Intel from September 17-19, 2014 among
2,018 adults ages 18 and older, among which 1,973 own a smartphone,
tablet and/or personal computer. This online survey was not based
on a probability sample and therefore no estimate of theoretical
sampling error could be calculated. For complete survey
methodology, including weighting variables, please contact Krystal
Temple in Intel PR.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation.
The company designs and builds the essential technologies that
serve as the foundation for the world’s computing devices. As
a leader in corporate responsibility and sustainability, Intel also
manufactures the world’s first commercially available
“conflict-free” microprocessors. Additional information about Intel
is available at newsroom.intel.com and blogs.intel.com, and about
Intel’s conflict-free efforts at conflictfree.intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.*Other names and brands may
be claimed as the property of others.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141008006357/en/
IntelKrystal Temple, 480-552-1760krystal.temple@intel.com
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