Disney and Kohl’s Get D-Signed in Time for Back to School
July 21 2014 - 9:00AM
Business Wire
The popular ‘D-Signed’ tween lifestyle brand is
coming to Kohl’s stores exclusively nationwide and on Kohls.com
with Disney Channel’s ‘Girl Meets World’ inspired fashions.
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Disney Consumer Products (DCP) and Kohl’s today announced
they’re bringing the newest iteration of the tween lifestyle brand
“D-Signed” exclusively to Kohl’s. Offering a “mix & match”
assortment of apparel that gives girls the opportunity to create
their own styles, the “D-Signed” brand continues to be inspired by
the fun fashions featured on Disney Channel shows. The hit tween
brand will launch with the popular “Girl Meets World” collection
and is available at Kohl’s stores nationwide and online at
kohls.com this summer.
D-Signed available at Kohl's stores
nationwide and online at www.kohls.com/dsigned (Photo: Business
Wire)
Debuting recently on the Disney Channel, the highly-anticipated
premiere of the comedy series “Girl Meets World” (9:45 p.m.)
delivered 5.2 million Total Viewers and ranked as the #1 series
launch of 2014 among major youth demographics: Kids 2-11, Kids 6-11
and Tweens 9-14.
“Disney Channel sets the pace with what tweens are watching and
wanting to wear,” said Josh Silverman, executive vice president of
global licensing at Disney Consumer Products. “Through creative
collaborations with Disney Channel and Kohl’s, our ‘D-Signed’ brand
continues to give girls the ability to express their individual
style that’s trend right and mom approved.”
“D-Signed” is a true fashion brand and leverages the latest
trends in the market. The first two “D-Signed” collections at
Kohl’s will debut this summer, featuring free-spirited silhouettes
mixed with a touch of rocker chic that draw inspiration from “Girl
Meets World” characters Riley and Maya. Items such as leggings,
fashion tops, sweatshirts and dresses round out the collection with
prices starting at $28.
“Only ‘D-Signed’ offers tween girls the opportunity to wear the
looks inspired by their favorite stars on the Disney Channel,” said
Amy Kocourek, Kohl’s executive vice president of juniors and kids.
“We couldn’t be more excited about working with Disney as it allows
us to leverage the power of their exciting, ever-changing lineup of
television shows to bring new, amazing and unexpected product to
our tween shoppers.”
New collections inspired by other popular Disney Channel shows
will flow seasonally over the course of the next year. Items will
be tagged and labeled with ‘D-Signed’ branding and character
images. For more information, visit www.kohls.com/dsigned.
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world’s largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers’ homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand
priorities: Disney Media, Classics &
Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney Publishing
Worldwide (DPW) is the world’s largest publisher of children’s
books, magazines, and digital products and also includes an English
language learning business, consisting of over 40 Disney English
learning centers across China and a supplemental learning book
program. DPW’s growing library of digital products includes
best-selling eBook titles and original apps that leverage Disney
content in innovative ways. The Disney Store retail chain operates
across North America, Europe and Japan with more than 350 stores
worldwide and is known for providing consumers with high-quality,
unique products. Disney’s official shopping portals online
are www.DisneyStore.com and www.DisneyStore.co.uk.
For more information, please visit Disney Consumer
Products www.DisneyConsumerProducts.com or follow us at
www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving,
www.Twitter.com/DisneyLiving, www.Pinterest.com/DisneyLiving and
www.Instagram.com/DisneyLiving.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading specialty department store with
1,160 stores in 49 states. With a commitment to inspiring and
empowering families to lead fulfilled lives, the company offers
amazing national and exclusive brands, incredible savings and
inspiring shopping experiences in-store,
online at Kohls.com and via mobile
devices. Committed to our communities, Kohl’s has raised
more than $257 million for children’s initiatives nationwide
through its Kohl’s Cares® cause merchandise program, which
operates under Kohl’s Cares, LLC, a wholly-owned subsidiary
of Kohl’s Department Stores, Inc. For additional
information about Kohl’s philanthropic and environmental
initiatives, visit www.Kohls.com/Cares. For a list of
store locations and information, or for the added convenience of
shopping online, visit www.Kohls.com.
Connect with Kohl’s:
Facebook (www.Facebook.com/Kohls)Twitter
(www.Twitter.com/Kohls)Google+ (Plus.Google.com/+Kohls)Pinterest
(www.pinterest.com/Kohls)Instagram (www.Instagram.com/Kohls)
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140721005130/en/
DCP Media Contact:Lauren B. Purnell,
818-544-0393Lauren.b.purnell@disney.comorKohl’s Media
Contact:Molly Verette, 262-703-7008Molly.Verette@Kohls.com
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