JetBlue Airways and MarketPlace Development Partner With the Port
Authority on Eco-Friendly Practices at LaGuardia Airport
Composting and 'Choose Green' Initiatives Kick-Off at
LaGuardia's Terminal B
NEW YORK, NY--(Marketwired
- April 10, 2014) - JetBlue Airways (NASDAQ: JBLU), New York's Hometown Airline™,
and MarketPlace Development, the developer of the Food & Shops
program at LaGuardia Airport's Terminal B, have joined forces with
the Port Authority of NY & NJ, to showcase their
commitment to sustainable practices in the aviation industry.
The Port Authority partnered with JetBlue and MarketPlace
Development to launch successful composting initiatives at Terminal
5 at JFK International Airport and the Food & Shops at
LaGuardia's Terminal B. These composting initiatives have
transformed 58 tons of food waste into nutrient rich soil with a
program that provides food scraps to the McEnroe Organic Farm in
Millerton, NY. Composting is good for the environment and reduces
the amount of solid waste that goes into landfills by redirecting
it to become a useful product. It also decreases the production of
greenhouse gases such as methane.
Developed and managed by MarketPlace Development, the Food &
Shops program is also making a difference through recycling
efforts. Recycled waste from 60 restaurants and shops has added up
to significant and meaningful savings in landfills, and oil, water
and tree conservation. Last year, more than 264 tons of waste
was recycled.
Repurposed cardboard, glass, aluminum, plastic and paper helped
to save more than 1,400 cubic feet of landfill space and conserved
over 1.2 million gallons of water, 82,000 gallons of oil and 3,000
trees. In addition, used fryer oil was collected and converted
into 4,600 gallons of biodiesel fuel.
"The Port Authority is improving recycling practices at all of
its aviation facilities," said Port Authority Aviation Director
Thomas Bosco. "In addition to the deployment of more
customer-friendly waste and recycling receptacles, the agency is
conducting waste audits and streamlining waste removal services for
more efficient recyclables collection. We will continue to
work with our partners to implement green practices at our
airports."
At JetBlue, preserving the environment is a top priority. The
customer-centric airline is always looking for ways to reduce its
impact. The airline uses technology, efficiency measures and carbon
offsets to shrink its own footprint and recently pioneered a new
onboard recycling program. JetBlue works with global NGOs to help
solve critical environmental challenges such as ocean health and
climate change.
"Today's choices are tomorrow's consequences. By composting, we
are giving food a second life," said Sophia Mendelsohn, JetBlue's
head of sustainability. "It not only reduces the amount of solid
waste that goes into landfills, food waste is redirected to become
a useful product. Nutritious food needs water, energy, soil, and
effort in order to grow. By composting food scraps instead of
throwing them away, we are reusing the good parts and avoiding
the bad -- the greenhouse gas emissions like methane that come from
putting food into landfills."
"We're pleased to partner with The Port Authority of NY & NJ
and JetBlue on these sustainability efforts," says Lillian Tan,
vice president and general manager of MarketPlace Development. "By
joining together with like-minded aviation leaders, we can meet our
goal of bringing awareness of composting and green initiatives to
our passengers."
To spread the word about green initiatives, a special "Choose
Green" event will be held at LaGuardia's Terminal B on April 17th
from 12-4pm, in the food court between Gates B &
C. Joining the festivities will be the NYC Compost Project,
hosted by the Queens Botanical Garden, who will provide information
on composting, along with a hands-on composting worm
exhibit. The Queens Council Boy Scouts will also be on hand to
provide information about their newest Sustainability Merit Badge.
Kid-friendly activities such as coloring and face painting will
also be available.
During the event, customers who pledge to "Choose Green" will be
entered into a drawing to win two JetBlue tickets and will receive
a sunflower growing kit to commemorate their pledge. Twitter
followers of each company can also get into the action by tweeting
their pledge using #choosegreen. Two winners will be chosen on
April 30th. Contest rules can be found at
www.shoplaguardia.com.
The Port Authority of NY & NJ has led the way in sustainable
practices since 2003, when it converted its diesel vehicle fleet to
run on 20% biodiesel fuel. The Port Authority's award-winning
green fleet is now comprised of more than 75% alternative-fueled
vehicles. In addition to its sustainable design guidelines for all
capital projects, the Port Authority has reduced carbon emissions
from existing buildings by 36,000 metric tons through energy
efficiency projects, and reduced aircraft emissions by 48,000 tons
per year at JFK through the use of an innovative ground management
program. Finally, in 2013, the Port Authority contributed to the
first series of transatlantic flights operated on advanced aviation
biofuel. KLM, in partnership with the Schiphol Group, SkyNRG,
Allied Aviation, and the Port Authority operated 25 roundtrip
flights from Amsterdam to JFK on 20 to 25 percent biofuel. For
information on the Port Authority's efforts in Aviation
Sustainability, please visit
http://www.panynj.gov/about/airport-sustainability.html.
About MarketPlace Development
MarketPlace Development develops and manages airport retail
programs across the country. A recognized industry leader for
over 20 years, MarketPlace Development works in partnership with
airports and airlines to enhance passenger satisfaction and
maximize revenue. The Massachusetts-based company is
responsible for the concessions programs at LaGuardia Airport's
Terminal B, Philadelphia International Airport, Ronald Reagan
Washington National Airport, and Washington Dulles
International Airport, and has also worked with numerous airports
and airlines across the country. At LaGuardia Airport,
MarketPlace Development is the private partner of The Port
Authority of NY and NJ in the $18 million, 47,000-square-foot
redevelopment of the food and retail program at Terminal B, the
largest of LaGuardia's four terminals. The award-winning
program features 60 restaurants and specialty shops.
Web: www.marketplacedevelopment.com &
www.shoplaguardia.com
Twitter: @shoplaguardia
About the Port Authority of New York and New Jersey
Founded in 1921, the Port Authority of New York and New Jersey
builds, operates, and maintains many of the most important
transportation and trade infrastructure assets in the country. The
agency's network of aviation, ground, rail, and seaport facilities
is among the busiest in the country, supports more than 550,000
regional jobs, and generates more than $23 billion in annual wages
and $80 billion in annual economic activity. The Port Authority
also owns and manages the 16-acre World Trade Center site, where
construction crews are building the iconic One World Trade Center,
which is now the tallest skyscraper in the Western Hemisphere. The
Port Authority receives no tax revenue from either the State of New
York or New Jersey or from the City of New York. The agency raises
the necessary funds for the improvement, construction or
acquisition of its facilities primarily on its own credit. For more
information, please visit http://www.panynj.gov.
About JetBlue Airways
JetBlue is New York's Hometown Airline™ and a leading
carrier in Boston, Fort Lauderdale/ Hollywood, Los
Angeles (Long Beach), Orlando and San
Juan. JetBlue carries 30 million customers a year to 85
cities in the U.S., Caribbean and Latin
America with an average of 800 daily flights. JetBlue was the
first U.S. airline to allow customers to use their personal
electronic devices throughout all domestic flights.
With JetBlue, all seats are assigned, all fares are one-way,
and an overnight stay is never required. For more information
please visit JetBlue.com.
MEDIA CONTACTSJetBlue Corporate CommunicationsTel: +1 718
709 3089corpcomm@jetblue.comDanielle TerzianCarolyn Izzo Integrated
Communicationsdterzian@ciicnews.com845/358-3920, x14Port Authority
of NY/NJOffice of Media RelationsTel: +1 212 435 7777
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